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First Day Life Inc.

firstday.com

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Ad Copy

I cook most of our meals at home, but even the best intentions need backup 🥕🍓 Busy schedules and picky eating can make kids miss key nutrients. It’s not about replacing food, it’s about filling the gaps 💛 & that’s where First Day Kids Multivitamin comes in, to fill the gaps missing in kids' diets & right now you can snag First Day with a buy one get one free offer!

Brand

First Day Life Inc.

AI Analysis

AI Tags

HookTalking HeadFemale PresentMale PresentProduct In HandText OverlayBrand Mention SpokenValue PropositionKitchenOn-Brand Color PaletteHow-ToBenefit-FirstOffer HighlightProblem SetupAgitationLifestyle MontageSolution RevealProduct DemoClose-UpFeature BreakdownPackaging VisibleLogo VisibleObjection HandlingCall To ActionProduct First FrameEnd Card

Transcript

0:00I was doing a quick Target run and I realized they carried our favorite First Day vitamins.

0:05It's buy one get one free.

0:06A lot of families assume that if their kids are eating well, they don't need a multivitamin.

0:11I've always cooked for my kids, and I try to be really intentional about what they eat.

0:16Schedules get busy.

0:17Even when you're cooking at home, kids can miss essential nutrients, especially if they're picky and especially if they're on the go.

0:25That's why we added First Day Kids Multivitamin into our routine.

0:29It's made with a blend of 21 organic superfoods and 9 key vitamins without a bunch of unnecessary junk.

0:35They're free of the top nine allergens, and they're made with pectin instead of gelatin.

0:40Colored with real ingredients, carrots, red bell pepper, black currant.

0:44It's not about replacing real food, it's about filling the gaps that food can miss.

0:48First Day is now available at Target.

0:50It's buy one get one free.

Text on Screen

0:00I was doing a

0:00quick Target run

0:01and I realized

0:03they carried our favorite

0:04First Day vitamins

0:05It's buy one get one free

0:06A lot of families assume

0:07that if their kids are eating well,

0:09they don't need a multivitamin

0:10I've always cooked

0:11for my kids

0:12really intentional

0:13about what they eat

0:16Schedules get busy

0:17even when you're cooking at home

0:18Kids can miss essential nutrients,

0:20especially if they're picky

0:23And especially if they're on the go

0:25That's why we added

0:26First Day Kids Multivitamin

0:27into our routine

0:29It's made with a blend of

0:3021 organic superfoods

0:31and 9 key vitamins

0:33without a bunch of unnecessary junk

0:35They're free of the

0:36top 9 allergens

0:37and they're made with

0:38pectin instead of gelatin

0:40Colored with real ingredients

0:41carrots, red bell pepper,

0:43black currant

0:44It's not about

0:45replacing real food,

0:46it's about filling the gaps

0:47that food can miss

0:49First Day is now available at Target

0:50It's buy one get one free

0:523-in-1 Probiotic

0:53Calming Magnesium

0:54"No Junk"™ Multi

0:55Real results you can taste & feel.

0:55Buy 1 Get 1 Free at Target

Scenes (10)

0:00opening product intro

Medium shot of a woman with long brown hair wearing a black button-up shirt and blue jeans, standing in a brightly lit modern kitchen. She holds a blue and green "first day kids THE MULTI" vitamin bottle in her right hand and gestures with her left. To her left, a young man with dark hair in a black t-shirt and grey shorts holds a plastic bag containing flatbread. On the wooden countertop in front of them are two placemats with black and white checkerboard patterns. A white bowl with salad sits on one, and two slices of bread on the other. A white and black striped vase with white and red flowers is on the left. The kitchen has white cabinets and a window in the background. The text "I was doing a quick Target run" and "and I realized they carried our favorite" appears on screen. Lighting is bright and even, indicating natural light or well-distributed artificial light. The color palette is bright and clean with white, wood tones, and pops of green and red.

0:05product features and use

Medium shot of the woman and man in the same brightly lit modern kitchen. The woman, with long brown hair and a black shirt, stands center-right, holding the "first day" vitamin bottle. She gestures with her left hand as she speaks. The young man, in a black t-shirt, stands to her left. He uses silver tongs to transfer salad from a large white bowl on the checkerboard placemat to a smaller white plate. A vase of white and red flowers is visible on the left. White kitchen cabinets and a window with green foliage outside form the background. The text "First Day vitamins" then "It's buy one get one free" then "A lot of families assume" then "that if their kids are eating well, they don't need a multivitamin" then "I've always cooked for my kids" and "I try to be really intentional about what they eat" appear on screen. The lighting is bright and consistent. The color palette remains clean with white, wood, and fresh green from the salad.

0:16addressing nutrition gaps

Medium shot of the woman and man in the same kitchen setting. The woman, wearing a black shirt, is now holding a white bowl of salad and a fork, eating some of the greens. The man is also holding a fork with a piece of food on it, looking at the woman. The "first day" vitamin bottle is placed on the checkerboard placemat in front of the woman. They are both engaged in eating the salad. White kitchen cabinets and a window are in the background. The text "Schedules get busy" then "even when you're cooking at home" then "Kids can miss essential nutrients," then "especially if they're picky" and "And especially if they're on the go" appears on screen. The lighting is bright and even. The scene emphasizes the idea of a healthy meal while suggesting potential nutritional gaps.

0:25product integration

Medium shot of the woman in the kitchen, standing behind the wooden counter. She is adding chopped green ingredients from a clear plastic container into a pink bowl filled with tortellini and diced carrots. The "first day" vitamin bottle is visible on the checkerboard placemat to her right. The background features white kitchen cabinets and a sink area with a window showing outdoor greenery. The text "That's why we added First Day Kids Multivitamin into our routine" is displayed on screen. The focus is on the woman's action of preparing food, visually linking the vitamin to a meal routine. The lighting is bright and clear.

0:29product details close up

Close-up shot, slightly from an elevated perspective, showing the "first day KIDS THE MULTI" vitamin bottle held by a woman's hand. The bottle is cylindrical, with a light blue top and a vibrant green and light blue label featuring illustrations of raspberries. The woman's fingers, with dark nail polish, are wrapped around the bottle. In the background, out of focus, is the wooden countertop and a white kitchen sink with a window. The text "It's made with a blend of" and "21 organic superfoods and 9 key vitamins without a bunch of unnecessary junk" is shown on screen, highlighting key product benefits. The focus is sharp on the product.

0:35product benefits explanation

Medium shot of the woman, with long brown hair and a black shirt, standing in the kitchen. She holds the "first day" vitamin bottle in her left hand and gestures with her right hand, explaining the product's benefits. A bowl of tortellini and diced vegetables is on the checkerboard placemat in front of her. White kitchen cabinets, a sink, and a window are visible in the background. The text "They're free of the top 9 allergens" then "and they're made with pectin instead of gelatin" then "Colored with real ingredients" then "carrots, red bell pepper, black currant" and finally "It's not about replacing real food, it's about filling the gaps that food can miss" appears on screen. The lighting is bright and clean. The woman's facial expressions are animated as she emphasizes key points.

0:49call to action target

Medium shot of the woman in the kitchen, holding a fork with a piece of tortellini near her mouth, and holding the "first day" vitamin bottle in her left hand. She looks directly at the camera with a slight smile. The pink bowl of tortellini and diced vegetables is on the checkerboard placemat in front of her. White kitchen cabinets and a window are in the background. The text "First Day is now available at Target" then "It's buy one get one free" appears on screen. This scene combines the act of eating with a final call to action. The lighting remains bright and inviting.

0:51product gummies showcase

Extreme close-up, overhead shot of a person's hand holding a bright blue cylindrical container. Inside the container, various colorful gummy vitamins are shown in quick succession. First, red and dark red raspberry-shaped gummies are visible with the text "3-in-1 Probiotic." Then, yellow/orange gummies appear with the text "Calming Magnesium." Finally, red, dark red, and brownish-red gummies with more distinct shapes are shown, along with a "NO JUNK" logo and the text ""No Junk"™ Multi." The background is a blurred light surface, likely a countertop or table. The transitions between different gummies are quick cuts. The lighting is bright, emphasizing the colors and texture of the gummies.

0:55brand logo display

A simple, static shot of the iconic red and white Target bullseye logo centered on a plain white background. The logo consists of a red outer ring, a white middle ring, and a red center circle. The lighting is even and bright, highlighting the crispness of the logo.

0:55final call to action end card

A bright and clean end card with a light blue background that fades to white at the bottom. The text "Real results you can taste & feel." is prominently displayed in dark blue at the top. Below the text, three "first day" vitamin bottles are arranged on a blue surface, appearing to sit on a white wave-like element. From left to right, they are "first day WOMEN PRE+POST PROBIOTIC" (red and white), "first day KIDS THE MULTI" (green and blue), and "first day TEENS NIGHTTIME RESET MAGNESIUM" (blue and white). Fresh fruit — half a peach, raspberries, and half a grapefruit — are artfully placed around the bottles. A large red rectangular button with white text "Buy 1 Get 1 Free at Target" is centered at the bottom of the screen. The overall aesthetic is vibrant and fresh.

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