0:00Digital Slate Close-up
An extreme close-up shot features a digital production slate or clapperboard, angled slightly to the left within a dark, out-of-focus background, suggesting a studio or set. The black device has a bright red LED display showing timecode '13:55:34:00'. A section with green tape displays handwritten notes in white chalk-like text, partially legible with 'COOM' and 'Packer Crew' visible. A human hand is holding the device from the top right. Direct lighting illuminates the slate, emphasizing its digital elements and the green notes. The dominant colors are black, red, and green against a muted dark background, contributing to a professional, behind-the-scenes atmosphere. A text overlay reads: 'POV: You're getting a sneak peek of your next beauty haul 🎁💄'.
0:01Camera Rig and Monitor
A medium shot reveals a professional camera rig, likely mounted on a dolly, set up in a studio environment. The complex black machinery includes various lenses, cables, and a monitor attached. The monitor prominently displays a medium shot of a blonde woman with long, straight hair, wearing a green top, looking directly at the camera, indicating she is the subject being filmed. A large, rectangular softbox light source is visible behind the rig, emitting bright, diffused white light, characteristic of studio lighting. The background remains dark and out of focus, typical for a controlled set. A crew member's arm or hand is partially visible near the camera controls, suggesting active operation. The overall color palette is dominated by dark greys and blacks of the equipment, contrasted by the bright monitor and softbox light.
0:02Beauty Box Reveal
A medium close-up shot, angled downwards, focuses on a pastel purple box or container brimming with various beauty products. The contents include several bottles with pumps (one yellow, one bright pink), sleek tubes, and smaller compacts, all hinting at a mix of skincare and makeup items. The yellow bottle notably features 'ODACITE' on its label. A person's hands are visible at the top edges of the box, as if in the act of opening or presenting its contents. The background is softly blurred, providing a shallow depth of field, and soft, diffused lighting from above brightly illuminates the products, highlighting their glossy textures and vibrant colors. The predominant colors are purples from the box, alongside vivid pinks, yellows, and metallic silver/gold from the product packaging. A text overlay states: 'Get $5 off your first bag'.
0:03Beauty Products Arrangement
This slightly tighter medium close-up shot showcases a meticulously arranged collection of beauty products, displayed either within a container or on a clean surface. Key items in focus include a yellow bottle of facial oil (labeled 'ODACITE'), a vibrant pink pump bottle ('amika'), a white spray bottle, various lip products, a small cream blush compact from 'rms beauty', and a 'Dr.Jart+' sheet mask packet serving as a background element. The products exhibit a range of material textures, from smooth glass to matte plastic. The scene is bathed in soft, even lighting, which meticulously highlights the intricate details and diverse color palette of the products, encompassing pastels like pink and light blue, and brighter tones such as orange, yellow, and deep red. The background is a softly blurred, light tone. A text overlay reads: 'And see the magic for yourself.✨'.
0:04IPSY Box Logo
A tight close-up shot focuses on the top surface of a large, soft pastel purple box, elegantly adorned with a matching purple satin ribbon tied into a neat bow. The brand name 'IPSY' is prominently displayed in a light, slightly reflective sans-serif font across the box's surface, positioned towards the lower center of the frame. Soft and even lighting illuminates the scene, emphasizing the delicate satin texture of the ribbon and the subtle sheen of the box's material. The background is a smooth, out-of-focus gradient of purple and darker tones, creating a sense of depth. The entire composition is dominated by various harmonious shades of purple, evoking a sense of luxury and femininity. A text overlay states: 'IPSY sends you 5 picks from your favorite brands every month.'.
0:05Makeup Application on Monitor
A medium close-up shot captures a monitor screen displaying a woman undergoing a makeup application. The woman, with voluminous dark curly hair and a medium-dark skin tone, is shown looking slightly upwards and to the right. A hand, presumably a makeup artist's, is visible holding a white makeup brush and meticulously applying product to her cheekbone. The monitor's frame includes professional on-screen display (OSD) elements such as 'SHUTTER 180.0', 'IRIS -', 'ISO', 'WB', and a timecode '0:03 h', indicating this is raw video footage from a professional camera. The background within the monitor's image is softly lit and out of focus, suggesting a studio setting. The color palette is natural, highlighting the woman's warm skin tones and the nuances of the makeup application. A text overlay reads: 'IPSY sends you 5 picks from your favorite brands every month.'.
0:06Eyebrow Makeup Application
A medium shot captures a young woman receiving eyebrow grooming. She has long, straight, light blonde hair that cascades over her shoulders and fair skin. She is dressed in a simple, dark grey or black t-shirt and accessorized with a delicate silver necklace featuring a small, circular pendant. Her facial expression is serene and neutral, as she gazes either directly ahead or slightly downwards. A human hand, presumably belonging to a makeup artist, is seen meticulously applying product to her right eyebrow using a fine-tipped brush. The background is dark and softly out of focus, with subtle hints of a vanity mirror and circular studio lighting bulbs visible in the upper left, suggesting a professional makeup station or set. The lighting is soft and specifically focused on her face, highlighting the detail of the makeup application. A text overlay reads: 'All for just $14 + shipping.'.
0:07Studio Wall with Beauty Images
A medium shot presents a dark-colored studio wall, vertically oriented. Several printouts of women's faces, showcasing diverse makeup looks, are creatively taped onto the wall. These images are primarily close-ups focusing on eyes and lips, featuring various models and vibrant cosmetic artistry. At the top of the arrangement, a small polaroid photo of a woman, discreetly labeled 'Lucy', is affixed. The wall surface appears to have a subtle texture, possibly a dark fabric or a painted backdrop. The lighting in the scene is relatively dim and ambient, with some noticeable reflections on the glossy surface of the printouts, suggesting overhead or general studio lighting. The overall aesthetic is artistic and serves as a mood board for beauty inspiration. Text overlays state: 'Take the IPSY Beauty Quiz to get started.' and 'GET YOUR FIRST BAG FOR JUST $9 + SHIPPING'.
0:08Vanity Table with Products and Postcard
A medium close-up shot captures a segment of a vanity table or shelf, meticulously arranged with an assortment of beauty products and decorative elements. In the foreground, several pump bottles, ranging in color from deep brown and rich purple to light beige, are prominently displayed. Behind this array of bottles, a vibrant, vintage-style postcard featuring 'Greetings from Miami' with colorful city illustrations is strategically placed, adding a retro touch. To the immediate left of the frame, a large, circular light fixture with a bright, exposed bulb casts strong illumination across the scene, creating distinct highlights and reflections on the glossy surfaces of the product bottles. The background is dark and softly out of focus, maintaining the focus on the foreground elements within a studio-like setup. The lighting is bright and direct from the left, contributing to stark contrasts and defined shadows. Text overlays reiterate: 'Take the IPSY Beauty Quiz to get started.' and 'GET YOUR FIRST BAG FOR JUST $9 + SHIPPING'.
