0:00intro beauty application A medium close-up shot captures a young adult woman with brown hair tied back, showcasing a clear complexion. She is seen gently touching her cheek with her right hand, her eyes closed in a moment of apparent contentment or reflection. She is wearing a light green, ribbed knit sweater with a zippered collar. The background is slightly blurred but reveals an indoor setting with white shelving units containing various accessories like shoes and bags, suggesting a bedroom or dressing area. Overhead lighting illuminates her face, highlighting the natural skin texture and her neatly styled eyebrows. The dominant color palette is soft greens, beiges, and skin tones, conveying a calm and natural atmosphere. Text overlays read 'Becoming HER' in pink at the top and 'Day 14' below it, with 'doing my makeup makes me feel so confident and pretty' at the bottom.
0:03talking head introduction A medium shot frames a young adult woman sitting on a bed, addressing the camera directly. She holds a small, black, furry microphone close to her mouth with her right hand. The background shows a minimalist bedroom with white walls, a white headboard, and a glimpse of a closet door and an air vent. The lighting is soft and even, suggesting natural light from a window. She maintains direct eye contact with the viewer, exuding a friendly and approachable demeanor. Her posture is relaxed, and she occasionally gestures with her left hand. The overall color palette is muted, featuring white, light gray, and the pale green of her sweater. Text at the top reads 'Let's talk about my Ipsy Membership' in white and pink.
0:05product satisfaction A medium close-up shot focuses on the woman from the previous scene, now with her hands clasped together near her chin, her eyes sparkling and a wide, pleased smile on her face. Her head is slightly tilted, conveying a sense of excitement and satisfaction. The background is consistent with the indoor setting, showing white shelves with various items. The lighting is bright and soft, enhancing her glow. The dominant colors remain soft greens and skin tones. Text overlay reads 'and I just got my new package' at the bottom of the screen.
0:06product application facial A medium close-up, side profile shot shows the woman squeezing a small tube of light pink facial product onto her right cheek. Her eyes are focused on the application. The background is a blurred interior with white shelves. The lighting is even and bright. Her long, light pink nails are prominent as she holds the product. The text overlay 'and I just got my new package' remains at the bottom of the frame.
0:07product showcase duo A medium shot captures the woman holding up two small beauty product tubes, one light pink and one light green, one in each hand, at eye level. Her gaze shifts between them as if evaluating or presenting them. The background remains the same blurred indoor setting with white shelving. The lighting is soft and consistent. Her light green sweater is prominent. The text overlay 'it's been the perfect way for me to stock up on new products' is displayed at the bottom.
0:07product detail focus A close-up shot focuses on the woman's hands as she holds a light pink beauty product tube directly in front of the camera, obscuring part of her face. Her long, light pink acrylic nails frame the product, which has white text visible on its label, indicating product details and size (e.g., '20 ML'). The background is blurred, showing parts of her light green sweater and the interior setting. The lighting is direct, making the product details clear. The text overlay 'it's been the perfect way for me to stock up on new products without having to run to the mall and grab new things' continues at the bottom of the screen.
0:11content reaction smile A medium close-up shot returns to the woman, who is now smiling broadly and touching her face with her right hand, similar to the opening shot but with her eyes open. Her expression is one of calm happiness and satisfaction. The background shows the familiar blurred interior with white shelves. The lighting is soft and flattering. The text overlay 'without having to run to the mall and grab new things' is still present.
0:12product packaging detail A close-up shot of a silver, quilted makeup bag with a light blue zipper. A small metallic tag attached to the zipper pull is visible, with 'IPSY' engraved on it. The bag is resting on a fluffy white blanket, providing a soft texture contrast. The lighting is bright and even, highlighting the metallic sheen and quilted pattern of the bag. The text overlay 'when I'm already so busy' appears at the bottom.
0:13product presentation bag A medium shot shows the woman holding up the silver quilted Ipsy makeup bag, looking directly at the camera with a small smile. Her light green sweater is visible, and the blurred background with shelves is consistent. The lighting is bright and even. The text 'when I'm already so busy' continues to be displayed.
0:14talking head value proposition A medium shot of the woman speaking directly to the camera, holding the small black furry microphone. She gestures slightly with her left hand, emphasizing her point. Her expression is energetic and enthusiastic. The bedroom background with white walls and headboard is visible. The lighting is soft and natural. The text overlay '& we LOVE saving money!' is prominent at the top, with 'and it's also saved me so much money' at the bottom.
0:15product brow pencil reveal A close-up, side profile shot of the woman, as she holds a light pink brow pencil close to her face, positioned near her temple. Her eyes are open and focused, looking slightly off-camera. The background is blurred, showing the white shelves of the room. The lighting is bright and focused on her and the product. The text 'and I love that you can get five deluxe beauty samples for $14 a month' is displayed at the bottom.
0:17product brow pencil application A close-up, side profile shot of the woman applying the light pink brow pencil to her left eyebrow. Her expression is concentrated, and her eyes are focused on the task. The background is blurred, showing the white shelves. The lighting is consistent and bright. The text 'and I love that you can get five deluxe beauty samples for $14 a month' continues.
0:18content reaction personalized A medium close-up shot of the woman looking directly at the camera, smiling, and pointing to her cheek with her index finger, emphasizing the idea of personalization. Her face is bright and her expression is inviting. The background is the blurred indoor setting with white shelves. The lighting is soft and even. The text 'and they're personalized to you' is displayed at the bottom.
0:20product brow pencil application again Another close-up, side profile shot of the woman applying the light pink brow pencil to her left eyebrow, reinforcing the action of the product. Her expression is concentrated. The background is blurred white shelves. The lighting is consistent. The text 'and they're personalized to you' continues at the bottom.
0:21talking head excitement The shot returns to the woman speaking directly to the camera, holding the microphone. She smiles and gestures with both hands, conveying excitement. The bedroom background with white walls and headboard is visible. The lighting is soft. The text 'every time I receive my package I'm so excited to try all of the products' is displayed at the bottom of the screen.
0:25product reveal elemis A rapid sequence of shots. First, the woman touches her face with a hand, then quickly points her index finger towards the camera before revealing a small, light green tube of 'ELEMIS Pro-Collagen Eye Revive Mask'. Her expression is anticipatory and then pleased as she presents the product. The background is the blurred indoor setting. The lighting is consistent. The text 'This month I got the Elemis Revive Eye Mask' is shown at the bottom.
0:27product detail elemis A close-up shot focuses on the woman's hands as she holds the 'ELEMIS Pro-Collagen Eye Revive Mask' tube directly in front of the camera, allowing the details of the packaging to be clearly seen. Her light pink acrylic nails are prominent. The background is blurred. The text 'This month I got the Elemis Revive Eye Mask' is displayed.
0:28product application korres A medium close-up, side profile shot shows the woman applying a white cream from a light pink tube onto her right cheek, then gently rubbing it into her skin. Her eyes are focused on the application. The background is the blurred interior with white shelves. The lighting is bright and even. The text 'Korres Wild Rose Brightening Sleep Facial' is displayed at the bottom.
0:30content facial expression A medium close-up shot of the woman, who has now applied some makeup, including blush and defined eyebrows. She looks at the camera briefly with a soft expression before looking away. Her skin appears radiant. The blurred background shows the white shelves. The lighting is soft and flattering. The text 'Eleman Beauty Brow Pencil in a deep brown' is displayed.
0:31product detail brow pencil An overhead close-up shot of a light pink brow pencil lying on a fluffy white blanket. A silver quilted makeup bag is partially visible in the blurred background. The pencil has 'DEEP BROWN' and 'ELEMAN' visible on its side. The lighting is bright and soft, highlighting the product. The text 'Eleman Beauty Brow Pencil in a deep brown' is displayed at the bottom.
0:32product brow brush application A medium close-up, side profile shot shows the woman using the brush end of the light pink brow pencil to comb through her left eyebrow. Her eyes are focused on the mirror or reflection, indicating precision. The background is blurred, showing the white shelves. The lighting is bright and even. The text 'Eleman Beauty Brow Pencil in a deep brown' is still displayed.
0:33product mascara application A medium close-up shot of the woman applying black mascara to her upper eyelashes. Her head is slightly tilted back, and her eyes are looking up, focused on the application. Her face now shows more complete makeup, including blush. The background is blurred, revealing the white shelves. The lighting is bright and even. The text 'Arthr Beauty Come Back Mascara' is displayed.
0:34product detail mascara A close-up shot of the woman holding up a dusty pink mascara tube, prominently displaying the 'COMEBACK' label in gold lettering. She holds the product with both hands, positioned directly in front of the camera. The background is blurred. The lighting is clear and highlights the product's packaging. The text 'Arthr Beauty Come Back Mascara' is at the bottom.
0:35product detail lip pen An overhead close-up shot of a black lipstick or lip pumping pen, featuring the 'elf' logo, lying on a fluffy white blanket. The silver quilted makeup bag is partially visible in the blurred background. The lighting is bright and soft, clearly showing the product's design. The text 'Elf Cosmetics Pout Clout lip pumping pen' is displayed.
0:36product lip pen application A medium close-up, side profile shot shows the woman applying a nude-pink lip product from a black pen to her lips. Her mouth is slightly open, and her eyes are focused on the application. Her face is fully made up with a natural glow. The background is blurred, showing the white shelves. The lighting is bright and even. The text 'Elf Cosmetics Pout Clout lip pumping pen' is displayed.
0:37product detail lip pen closeup A close-up shot of the woman holding up the black lip pumping pen, revealing the nude-pink product tip extended. She holds it directly in front of the camera, allowing the details of the product to be clearly seen. The background is blurred. The lighting is clear. The text 'Elf Cosmetics Pout Clout lip pumping pen' is at the bottom.
0:38talking head obsessed reaction The shot returns to the woman speaking directly to the camera, holding the microphone. She appears excited and impressed, gesturing with her hands. The bedroom background with white walls and headboard is visible. The lighting is soft. The text 'I'm obsessed! so pretty and not only is this such a nice surprise' is displayed at the top and bottom of the screen.
0:39product mascara closeup spin A close-up shot of the dusty pink 'COMEBACK' mascara tube being gently twirled by the woman's hands. The focus is entirely on the product and her light pink acrylic nails. The background is blurred. The lighting is consistent. The text 'so pretty and not only is this such a nice surprise' is displayed.
0:40product ipsy box reveal A medium shot of the woman holding up a colorful 'IPSY' box with a gradient design (pink, purple, blue). She looks at the box with a pleased expression. Her light green sweater is visible, and the blurred white shelves are in the background. The lighting is bright and even. The text 'so pretty and not only is this such a nice surprise' is still present.
0:41product mascara application close A medium close-up, side profile shot shows the woman applying black mascara to her upper and lower eyelashes. Her eyes are wide and focused on the mirror or reflection. Her face is fully made up, with blush and defined brows. The background is blurred, revealing the white shelves. The lighting is bright and even. The text 'every month when I get my package in the mail' is displayed.
0:43talking head personalization The shot returns to the woman speaking directly to the camera, holding the microphone. She gestures with both hands as she explains the personalization aspect of the service. Her expression is confident and informative. The bedroom background with white walls and headboard is visible. The lighting is soft. The text 'This might be my favorite part of my membership' is at the top, and 'Ipsy actually personalizes all of the products for me' is at the bottom.
0:47product mascara eyes focused A close-up shot focuses on the woman's right eye as she applies black mascara. Her eye is wide open and intense, showcasing the detail of her makeup and the mascara application. Her eyelashes appear long and defined. The background is blurred, showing parts of her light green sweater. The lighting is bright and highlights her eye makeup. The text 'what it is that my skin needs and what it is that I like' is displayed.
0:50talking head brand variety The shot returns to the woman speaking directly to the camera, holding the microphone. She uses hand gestures to emphasize the range of brands she receives. Her expression is articulate and informative. The bedroom background with white walls and headboard is visible. The lighting is soft. The text 'and I get brands I'm obsessed with already and brands that I have never even heard of before' is displayed at the bottom.
0:54product flat lay beauty kit An overhead close-up shot of a collection of beauty products laid out on a fluffy white blanket. The items include a light pink tube, a dusty pink mascara, a light green eye mask, a black lip pen, and a light pink brow pencil. A silver quilted makeup bag is positioned to the left. The lighting is soft and diffused, creating an appealing product display. The text 'it's been so important for me to take care of myself' is displayed.
0:56product lip pen packaging A close-up shot of the woman holding a black Elf Cosmetics lip pen in its black and light pink cardboard packaging. She holds it up directly to the camera. The background is blurred. The lighting is clear. The text 'it's been so important for me to take care of myself' is displayed.
0:57product lip pen open A close-up shot of the woman holding the black Elf Cosmetics lip pen. She pulls off the cap, revealing the nude-pink product tip. Her hands are precise in their movements. The background is blurred. The lighting is clear. The text 'during my selflove journey' is displayed.
0:58product lip pen application final A medium close-up, side profile shot shows the woman applying the nude-pink lip product from the black pen to her lips. She has a subtle smile as she applies it. Her face is fully made up and glowing. The background is blurred. The lighting is bright. The text 'during my selflove journey' is displayed.
0:59product lip pen storage A medium close-up shot of the woman placing the black Elf Cosmetics lip pen into the silver quilted Ipsy makeup bag. Her hands are graceful, and the products are handled carefully. The background is blurred. The lighting is clear. The text 'and finding brands like Ipsy' is displayed.
1:00product lip pen packaging again A close-up shot of the woman holding a black Elf Cosmetics lip pen in its black and light pink cardboard packaging. She holds it up directly to the camera. The background is blurred. The lighting is clear. The text 'and finding brands like Ipsy' is displayed.
1:01product lip pen open again A close-up shot of the woman holding the black Elf Cosmetics lip pen. She pulls off the cap, revealing the nude-pink product tip. Her hands are precise in their movements. The background is blurred. The lighting is clear. The text 'who not only empower women to be their most beautiful' is displayed.
1:02product lip pen application reprise A medium close-up, side profile shot shows the woman applying the nude-pink lip product from the black pen to her lips. She has a subtle smile as she applies it. Her face is fully made up and glowing. The background is blurred. The lighting is bright. The text 'who not only empower women to be their most beautiful' is displayed.
1:03product lip pen storage reprise A medium close-up shot of the woman placing the black Elf Cosmetics lip pen into the silver quilted Ipsy makeup bag. Her hands are graceful, and the products are handled carefully. The background is blurred. The lighting is clear. The text 'who not only empower women to be their most beautiful' is displayed.
1:04talking head empowerment message The shot returns to the woman speaking directly to the camera, holding the microphone. She gestures with her hands, conveying a powerful message about empowerment. Her expression is serious yet encouraging. The bedroom background with white walls and headboard is visible. The lighting is soft. The text 'We are Becoming HER this year!' is at the top, and 'happy confident self' is at the bottom.
1:07product handful display A close-up shot of the woman's hand holding a cluster of the five beauty products previously shown: the light pink tube, dusty pink mascara, light green eye mask, black lip pen, and light pink brow pencil. Her light pink acrylic nails are prominent. The background is blurred. The lighting is clear and focused on the products. The text 'they represent so many brands that love women' is displayed.
1:08product ipsy box proud A medium shot of the woman holding up the colorful 'IPSY' box, looking at the camera with a proud and happy smile. Her light green sweater is visible, and the blurred white shelves are in the background. The lighting is bright and even. The text 'they represent so many brands that love women' is displayed.
1:09content confident smile outro A medium close-up shot of the woman, smiling contentedly with her chin resting gently on her right hand. Her eyes are bright and her expression is peaceful and confident. The blurred interior background with white shelves is visible. The lighting is soft and flattering. The text 'and really wanna make us feel beautiful' is displayed.
1:10talking head closing message The shot returns to the woman speaking directly to the camera, holding the microphone. She gestures with her hands as she delivers her closing remarks, maintaining an encouraging and supportive tone. The bedroom background with white walls and headboard is visible. The lighting is soft. The text 'and really wanna make us feel beautiful' is displayed at the bottom.
