0:00jacket product shot snow
A medium shot frames a light sage green, quilted, mid-length hooded jacket, likely for women, centered against a muted, solid brown-grey background. The jacket appears to be floating, with its hood up, sleeves extending slightly outward, and the main zipper closed. Its quilted pattern consists of horizontal baffles on the sleeves and chevron-shaped baffles on the torso, creating a flattering silhouette. Small, white, digitally generated snowflakes gently fall around the jacket, adding a winter ambiance. The lighting is soft and even, highlighting the jacket's texture without harsh shadows. Large white text 'JOY PEAK™' is prominently displayed in the upper-middle section of the frame, with smaller white text 'II MID HOODED JACKET' below it. The overall color palette is cool and earthy, emphasizing the jacket's functional yet stylish appeal.
0:03omni heat infinity blur transition
The scene rapidly transitions from the jacket shot with a dynamic, fast zoom and radial blur effect, creating streaks of golden light emanating from the center of the frame. The background is a vibrant, blurry golden-orange, resembling a fiery or energetic burst, suggesting warmth and intensity. Partially visible text, 'Omni-Heat™' and 'Harness the Heat Within,' appears in white, slightly out of focus and distorted by the motion blur. This shot acts as a quick, impactful visual interlude, conveying a sense of advanced heating technology, before revealing the source of the warmth. The intense golden hues dominate the frame, suggesting a powerful and radiant quality.
0:04omni heat infinity lining detail
A close-up shot focuses on the intricate interior lining of the jacket, showcasing the 'Omni-Heat™ Infinity' technology. The lining is a dark brown or black fabric adorned with a dense, shimmering golden metallic pattern of small, uniformly spaced circles. A prominent, bold gold stripe diagonally crosses the frame from top-left to bottom-right, featuring the debossed text 'OMNI-HEAT INFINITY' in an abstract, angular font. The metallic circles on the lining subtly reflect light, creating a sense of advanced material and warmth. White text 'Omni-Heat™ INFINITY' is placed in the upper-left, and 'Harness the Heat Within.' is positioned in the lower-right, both clearly legible. The overall mood is sophisticated and technological, highlighting the jacket's inner workings. The lighting emphasizes the metallic sheen of the gold elements.
0:07warmth text reveal
The scene begins with a close-up on the light sage green quilted fabric of the jacket, similar to the initial scene. A large white letter 'W' is partially visible on the left side of the frame, hinting at the word 'WARMTH.' As the shot smoothly pulls back and the text becomes fully visible, the jacket returns to a full medium shot, identical in framing and posture to the first scene. The text 'WARMTH: Powered by YOU.' in clean white sans-serif font appears over the jacket. The background remains the muted brown-grey, and the lighting is soft and even. The transition is fluid, emphasizing the jacket's core benefit.
0:08final product reveal logo text
A full medium shot of the light sage green quilted jacket is displayed against a solid, muted brown-grey background. The jacket floats centrally, with its hood up and sleeves slightly outstretched. The quilted pattern, featuring horizontal baffles on the sleeves and chevron-shaped baffles on the torso, is clearly visible, defining its silhouette. Soft, even lighting illuminates the jacket, highlighting its texture without harsh shadows. The Columbia logo, a stylized four-leaf clover icon with the word 'Columbia' next to it, appears in white in the upper-left corner. Below the jacket, in white text, 'Joy Peak™ II Mid Hooded Jacket' is shown. A subtle, bright yellow glow emanates from just beneath the bottom hem of the jacket, suggesting warmth or energy from within. The scene concludes with a clean, brand-focused presentation.
