0:00initial product application
This scene presents a medium close-up shot of a Black man with a well-groomed, salt-and-pepper beard, meticulously applying a black wand brush to the area under his chin. His gaze is directed slightly upwards and to the right, indicating focused concentration on the application. He is casually dressed in a dark gray knit beanie and a black hoodie featuring a distinctive white skeletal heart graphic. The background appears to be a brightly lit interior space, possibly a hallway or living area, with a ceiling fan visible in the upper left. The lighting is soft and evenly distributed. A prominent text overlay at the top of the frame declares, 'THE CLEANEST GRAY FIX EVER'. The overall color palette is dominated by muted tones of black and gray, complemented by the warm brown of the man's skin.
0:02product introduction and benefits
The scene features a medium close-up of the same Black man, now engaging directly with the camera, displaying a wide and bright smile. He holds the black 'Simpler Touch' product, which consists of a mascara-like tube and its accompanying brush applicator, in both hands, presenting it to the viewer. He appears to be speaking, likely narrating the product's benefits. The background is a softly blurred indoor environment with warm, ambient lighting, and the ceiling fan is still partially visible. A text box dynamically appears at the bottom of the screen, initially stating 'It's the easiest,' and then expanding to 'It's the easiest, cleanest way to cover grays without using harsh chemicals.' The predominant colors in this shot are black, the gray of his beanie, and his warm skin tones, with white text overlays enhancing the visual information.
0:05product on sink
This is a close-up shot focusing on a hand holding the black 'Simpler Touch' product horizontally over a clean, white bathroom sink. The cylindrical product is black with white lettering, clearly displaying 'SIMPLER TOUCH' and 'Instant Hair, Beard & Brow Color'. In the background, a sleek, black modern faucet is visible, providing a contrasting element to the white sink surface. The lighting is bright and even, effectively illuminating the product and its details. A text box positioned at the bottom of the screen reads 'It's a temporary solution', providing context to the product's use. The scene emphasizes product identification and its placement in a typical bathroom setting.
0:06product features demonstration
The shot is a close-up of a hand holding the black 'Simpler Touch' product. Initially, the product is held horizontally, then the hand subtly twists it to reveal the separation point where the brush applicator detaches from the main tube. The background is deliberately blurred, suggesting an indoor setting with a tiled floor, possibly a bathroom, and a dark cabinet. The lighting is bright and consistent, ensuring clear visibility of the product and the action. A text box at the bottom of the screen reinforces the product's ease of use with the phrase 'that you just brush in'. The scene is designed to highlight the product's design and user-friendliness.
0:08application benefits
This medium close-up returns to the Black man from the initial scene, actively applying the black wand brush to his beard, specifically targeting the area just below his chin. His gaze is slightly elevated and directed to the right, indicating intense focus. The background remains the familiar blurred indoor environment, with the ceiling fan faintly visible. As he applies the product, multiple green checkmark text overlays sequentially appear: first 'No gloves', followed by 'No drips', and finally 'No stains'. These overlays highlight the product's practical advantages. The lighting is uniformly bright and even, maintaining a clear and well-illuminated view of the application process. The scene reinforces the product's mess-free application.
0:10versatile product application montage
This scene presents a dynamic four-panel split screen montage, effectively showcasing the product's versatility across different users and applications. In the top-left panel, a Black man with a full beard and chest tattoos, shirtless, confidently applies the product to his beard while observing himself in a mirror. The top-right panel features a Caucasian man with dark brown hair and a beard, wearing a maroon shirt, applying the product to his hair with intense focus. The bottom-left panel shows a Caucasian man with a neatly trimmed beard, in a grey shirt, applying the product along his jawline with a composed expression. Lastly, the bottom-right panel displays a Caucasian man with salt-and-pepper hair and a lighter beard, wearing a blue shirt, applying the product to his eyebrows. Accompanying text overlays appear: 'You can use it on your', followed by green boxes indicating 'HAIR', 'BEARD', and 'EYEBROWS'. The lighting is consistently bright and even across all panels, ensuring clear visibility. The color palette varies with different skin tones, hair colors, and understated clothing choices, emphasizing a broad user base.
0:14product safety claims 1
This scene is a medium close-up of the Black man previously featured, looking directly at the camera with a bright, welcoming smile. He holds a small, rectangular, dark gray product box in his left hand, presenting it prominently to the audience. The background remains a slightly blurred indoor setting, illuminated by warm, inviting light. A single green checkmark text overlay appears, stating 'Dye Free', highlighting a key benefit of the product. The lighting is consistently bright and warm, creating an inviting atmosphere. The primary colors are the black of his hoodie, the gray of his beanie, and his warm skin tones, accented by the green and white text overlay.
0:16product safety claims 2
In this scene, the Black man continues to engage with the camera in a medium close-up, holding the product box and gesticulating slightly with his right hand as he speaks. The familiar blurred indoor background with warm lighting persists. Building on the previous claim, additional green checkmark text overlays progressively appear: 'Fragrance-free' and 'Hypoallergenic', complementing the 'Dye Free' label already present. Towards the end of the scene, he briefly demonstrates applying the product to his beard. The lighting remains bright and warm, and the color palette of black, gray, and warm skin tones is consistent, with the green and white text overlays emphasizing the product's gentle and safe formulation.
0:18close up application with ingredients
This scene offers an extreme close-up, providing a highly detailed view of the black wand brush in action, applying the product to a very short, light gray beard against light-toned skin. The focus is meticulously sharp on the individual beard hairs, showcasing how the product effectively coats each strand. The background is entirely out of focus, rendered as a soft, luminous blur, ensuring maximum attention on the application. A green checkmark text overlay prominently displays 'Premium Ingredients'. The lighting is exceptionally bright, dramatically highlighting the intricate texture of the hair and the smooth application of the product. The color palette is restricted to various shades of gray and dark brown (from the product), juxtaposed against the light skin tone.
0:20ingredients demonstration
Returning to a medium close-up, the Black man from previous scenes is shown applying the black wand brush to his beard beneath his chin. He looks upwards with a slightly open mouth, indicating a focused and precise application. The background remains the consistent blurred indoor setting, complete with the visible ceiling fan. Green checkmark text overlays sequentially appear: 'Coconut', 'Jojoba', and 'Avocado', positioned below the persistent 'Premium Ingredients' label. This sequence highlights the nourishing components of the product. The lighting remains bright and consistent throughout, ensuring a clear view of both the application and the informative text. The scene reinforces the natural and beneficial composition of the product.
0:23product longevity on sink
This close-up shot mirrors a previous scene, featuring a hand holding the black 'Simpler Touch' product horizontally over a clean, white bathroom sink. The product, a black cylindrical tube, is clearly displayed. A text box at the bottom of the screen conveys a key product statistic: 'One tube lasts up to 40 uses'. The lighting is bright and evenly distributed, effectively highlighting the product and the accompanying text. This scene serves to emphasize the product's value and efficiency, suggesting a long-lasting solution for users.
0:25product durability claims
The scene reverts to a medium close-up of the Black man, who is once again applying the black wand brush to his beard, focusing on the area under his chin. His eyes are slightly uplifted and to the right, indicating deep concentration on the application. The background remains the same blurred indoor setting with the ceiling fan. A text overlay appears at the bottom of the screen, stating: 'dries fast, and stays on all day'. The lighting is bright and consistent, ensuring clear visibility of both the application process and the informative text. This segment highlights the product's practical benefits regarding speed and longevity of wear.
0:28call to action
This medium close-up shot features the Black man, now smiling widely and looking directly at the camera, holding the product box. With an energetic gesture, he quickly points towards the box in his hand. The background is the familiar blurred indoor setting. A text overlay first displays 'until you wash it out.', then transitions to 'Try it at SimplerHairColor.com'. The man's demeanor is energetic and joyful, effectively conveying a positive message. The lighting is bright and warm, creating an inviting and persuasive atmosphere. The scene culminates with a direct call to action, encouraging viewers to visit the website.
0:31before and after first model
The scene displays a split screen image showcasing a dramatic transformation. The left panel, distinctly labeled 'BEFORE' in a red box, features the Black man with a visibly graying beard, offering a subtle smile towards the camera. The right panel, labeled 'AFTER' in a vibrant green box, shows the same man with a completely darker, uniformly colored beard, now exhibiting a wide and joyful smile. Both images are medium close-ups, set against a plain, light background. A dynamic and abstract gray background, characterized by undulating dark and light wavy patterns, frames the entire split screen. The lighting is bright and even across both panels, effectively emphasizing the profound transformation achieved by the product.
0:34before and after second model
This scene presents another compelling split screen image. The left panel, marked 'BEFORE' in a red box, shows a South Asian man with short, dark hair and a short beard that exhibits noticeable graying, gazing seriously at the camera. The right panel, labeled 'AFTER' in a green box, displays the identical man with uniformly dark hair and a fully colored, dark beard, now smiling broadly. Both images are medium close-ups, positioned against a plain, light background. The dynamic gray background, featuring undulating dark and light wavy patterns, continues to frame the split screen. The lighting is consistently bright and even, accentuating the clear visual improvement. This segment effectively highlights the product's transformative impact on different hair and skin types.
0:37before and after third model
The scene displays a third impactful split screen image. The left panel, labeled 'BEFORE' in a red box, features a Caucasian man with dark hair and a long, full beard showing prominent gray hairs, looking intently at the camera. The right panel, marked 'AFTER' in a green box, shows the same man with a darker, fully colored beard and hair, maintaining his direct eye contact. Both images are medium close-ups against a plain, light background. The overarching dynamic gray background, with its undulating dark and light wavy patterns, continues to frame the split screen, providing a cohesive visual. The lighting is bright and even across both panels, effectively accentuating the product's efficacy. This final before-and-after comparison reinforces the product's ability to revitalize one's appearance.
0:40product call to action final
This final scene presents a highly stylized and dark screen designed for a clear call to action. Centered within a black framed rectangle is a compelling product shot of the 'Simpler Touch' product – a mascara-like tube with its brush applicator – set against a dark background, accented by a vibrant green leaf. Below this product display, a prominent, large green button clearly reads 'BUY NOW!', with a white mouse cursor hovering over it, signaling an interactive element. Directly beneath the button, white text instructs, 'Click the link below.', followed by a larger 'SIMPLER HAIR COLOR' logo. The entire background is an animated, abstract gray pattern characterized by swirling, smokey textures, which adds a sense of depth and movement. The lighting is strategically focused on the product display, ensuring it stands out, while the rest of the screen maintains a sleek, modern, and engaging aesthetic.
