0:00man in pharmacy aisle
A medium shot captures an Indian man in a brightly lit pharmacy aisle, standing between two tall shelves stocked with various hair and personal care products. The aisle is well-lit by overhead fluorescent lights, creating a clean, somewhat sterile atmosphere with soft shadows. The man, positioned slightly to the left of the frame's center, gestures with his hands as he speaks, first with empty hands, then holding one product box, then two, and finally three boxes of hair dye. The camera remains static at eye-level, facing him directly. Overhead signs are visible, indicating 'deodorant oral care shaving needs' (aisle 5) and 'conditioner salon hair care shampoo' (aisle 4). The color palette is dominated by the bright whites of the store interior, the man's white t-shirt, and the colorful packaging of the products on the shelves, which mostly feature images of men with varied hair and beard styles. On-screen text overlays appear sequentially: 'I used to have to buy', 'three different products', 'to cover my grays', 'for my hair', 'I had to buy this product', 'for my beard, when I used to have it', 'I had to get a second product', 'and finally', 'for root touch-ups', 'on my temples, I had to get a third product.', and 'Why do I need to have three different products to cover my grays?'.
0:15product bottle and comb reveal
A medium close-up shot focuses on a white cylindrical spray bottle, labeled 'SIMPLER HAIR COLOR', resting on a round, dark wooden tray or surface. To the right of the bottle, a white hair dye applicator comb with fine teeth is placed. The background is a clean, bright, white wall or surface, providing a minimalist aesthetic. The lighting is soft and even, highlighting the product. The color palette is predominantly white, black (from the bottle cap and text), and natural wood tones. On-screen text reads 'We've developed a Simpler way.'. The camera remains static, offering a clear, centered view of the product.
0:17squeezing product onto comb overhead
An overhead close-up shot shows hands holding the white SIMPLER HAIR COLOR bottle and a white applicator comb. The hands are squeezing a brown, creamy hair dye substance from the bottle directly onto the teeth of the comb, which is held over a sink. The background is blurred, but hints at a bathroom setting with light-colored tiles. The lighting is bright and direct, clearly showing the product being dispensed. On-screen text reads 'with safer ingredients'. The color palette includes the white of the bottle and comb, the brown of the dye, and the natural skin tones of the hands.
0:18applying product to hair
A close-up shot captures the same man from the first scene, now shirtless, looking directly into the camera while applying the brown hair dye to his dark hair near his temple and sideburns with the white applicator comb. His hair appears slightly wet or prepped. The background is a plain white wall with a closed white door and a dark towel draped on a rack, suggesting a bathroom environment. The lighting is soft and even, illuminating his face and the application process. On-screen text reads 'that are gentler on your skin.'. The color palette is dominated by the man's natural skin tones, the dark tones of his hair and beard, the white of the wall, and the brown of the hair dye. He holds the comb with his right hand, making precise strokes.
0:19product bottle and accessories close up
A close-up shot, taken from a slightly high angle, features a hand holding the white 'SIMPLER HAIR COLOR' spray bottle. The bottle is held centrally, slightly angled, showcasing its design. In the blurred background, an open black product box with a 'WELCOME' message printed inside the lid is visible, along with a small black drawstring bag and individual sachets, suggesting a product kit. The lighting is bright and even, highlighting the product. On-screen text reads 'One can gives you as many uses'. The color palette consists of white, black, and light gray tones, with the hand providing a natural skin tone contrast. The camera remains static, focusing on the product and the hands.
0:21split screen comparison
A split-screen shot compares traditional hair dye boxes with the new product. The top half shows a close-up of several opened and damaged cardboard boxes of hair dye, dark brown in color, with spilled dark brown liquid resembling hair dye messily covering them and the surface they rest on. The background is a blurry pharmacy aisle, similar to the first scene. The bottom half shows a close-up of a white hand holding the white applicator comb, with a light brown, creamy hair dye being neatly squeezed onto its teeth from the SIMPLER bottle (not fully visible). The background is a dark, speckled countertop. On-screen text reads 'as all four of these boxes combined.'. The upper scene has dim, overhead lighting, while the lower scene is brightly lit. The color palette contrasts the messy dark brown and cardboard tones of the top with the clean white, light brown, and dark countertop tones of the bottom.
0:23squeezing product onto comb face focus
A close-up shot focuses on the man's face and hands as he demonstrates squeezing the brown hair dye onto the white applicator comb. His face is positioned in the background, looking towards the camera, slightly out of focus, with his dark hair and beard visible. His hands, in sharp focus, hold the white SIMPLER bottle and the white comb, neatly dispensing the product. The background is a white paneled door, likely in a bathroom. The lighting is bright and even. On-screen text reads 'And you can use it and reuse it'. The color palette is dominated by whites, dark brown (hair/beard), light brown (product), and natural skin tones. The camera is static, emphasizing the action and the man's presence.
0:26applying product to beard
An extreme close-up shot focuses on the man's beard as he applies the light brown hair dye with the white applicator comb. His eyes are visible, looking directly at the camera, conveying a focused or perhaps slightly vulnerable expression as the product is applied to his facial hair. The hair dye is visible on the comb and being worked into his dark beard. The background is a plain white door, likely in a bathroom. The lighting is bright and even. On-screen text reads 'for your hair, beard, and touch-ups.'. The color palette consists of the dark brown of his beard, the light brown of the dye, the white of the comb, and his natural skin tones. The camera is static, providing a very detailed view of the application.
0:27man after application thumbs up
A medium close-up shot shows the same man, now with his beard fully covered in dark, even hair, signifying the successful application of the product. He wears a dark, possibly black, zip-up shirt. He faces the camera directly, giving a confident thumbs-up gesture with his right hand. The background is a plain white wall with a white paneled door and a dark gray towel visible. The lighting is bright and even, highlighting his refreshed appearance. On-screen text reads 'We're so confident you'll love it'. The color palette is composed of the dark tones of his hair, beard, and shirt, contrasted with the bright white background. His expression is positive and reassuring.
0:29unboxing product box
A slightly high-angle close-up shot shows a pair of hands with light brown skin holding and opening a sleek, black rectangular product box. The box has the white 'SIMPLER' square logo prominently displayed on its lid. The background is a clean, light-colored speckled countertop, possibly granite, with a dark, blurred floor or object in the distance. The lighting is bright and diffused, showcasing the product packaging. On-screen text reads 'that we're offering free shipping'. The color palette is minimalist, featuring black and white from the box and logo, light gray from the countertop, and natural skin tones. The camera is static, focusing on the unboxing action.
0:30squeezing product onto comb bathroom
A close-up shot focuses on hands holding the white 'SIMPLER HAIR COLOR' bottle and a white applicator comb. The hands are squeezing a brown, creamy hair dye substance from the bottle onto the teeth of the comb. The background is a pale blue or light gray wall, suggesting a clean, domestic bathroom setting. The lighting is bright and even, clearly showing the product being dispensed. On-screen text reads 'and free returns. So give us a try at SimplerHairColor.com'. The color palette includes the white of the bottle and comb, the brown of the dye, the natural skin tones of the hands, and the soft blue/gray of the wall. The camera remains static, highlighting the ease of application.
0:33revealing product contents
A slightly high-angle close-up shot shows the same pair of hands from a previous scene, now having fully opened the black 'SIMPLER' product box. The hands arrange the contents, which include the white SIMPLER HAIR COLOR bottle, a black drawstring bag, and a 'START HERE' instruction booklet. The bottle is then lifted and presented centrally. The background is a clean, light-colored speckled countertop, possibly granite, with a blurred white wall or cupboard in the distance. The lighting is bright and diffused. On-screen text reads 'and if you don't like it, it's on us.'. The color palette is predominantly black and white from the packaging and product, light gray from the countertop, and natural skin tones. The camera is static, clearly showing the product and its packaging.
0:36animated call to action end screen
An animated end screen features a white circular frame in the center, containing a static image of the white 'SIMPLER HAIR COLOR' spray bottle. Below the circle, a bright green 'BUY NOW!' button is positioned. The background is a dynamically animated, dark gray abstract pattern with flowing, wavy textures that create a subtle sense of movement. A cursor icon is shown clicking the 'BUY NOW!' button. The brand name 'SIMPLER' in large white letters and 'HAIR COLOR' in smaller white letters are displayed at the bottom center of the screen. The overall color palette is dominated by dark grays, black, white, and a vibrant green for the call-to-action button, conveying a modern and sleek brand image. The animation adds a subtle interactive element to the scene.
