0:00beard oil application close up The scene opens with an extreme close-up, focusing on a man's graying beard. The camera is positioned from below, looking slightly upwards towards his nose and chin, capturing the texture of his coarse facial hair. A small, dark amber bottle, labeled 'LEVEL UP YOUR BEARD GAME', is held by a hand and drops clear liquid onto the beard, which is being held and combed by another hand using a small wooden comb. The background is a soft, out-of-focus light gray or white wall. A TikTok-style comment box is overlaid at the top of the frame, asking 'Teach me how to grow a better beard'. The lighting is bright and even, casting minimal shadows. The color palette is muted, dominated by the grays of the beard, the dark of the oil bottle, and the natural wood tone of the comb.
0:03man entering bathroom The camera is set at a medium shot, capturing a man from the waist up as he walks into a bright, modern bathroom. He is seen from the back and then slightly to the side as he approaches a white vanity with a rectangular sink. The bathroom features clean white subway tiles on the wall behind the vanity, and a large mirror reflects a partial view of the room and the man's side profile. The overall lighting is bright and clean, typical of a well-lit bathroom, with a neutral white and brown color scheme. The man's movement is fluid as he steps into the frame and positions himself in front of the counter.
0:04man holding beard oil close up The camera holds a medium close-up shot of the same man, now holding a small, dark bottle of beard growth oil in his right hand. He is standing in front of the white subway tiled bathroom wall and vanity. The lighting is bright and even, highlighting the product in his hand. He looks at the product and then begins to look towards the camera, preparing to speak. A black text overlay '1. Beard Growth Oil' appears at the bottom left of the screen, introducing the first product. His expression is engaged and informative.
0:06man explaining beard oil The camera remains in a medium close-up, focusing on the man as he actively explains the benefits of the beard oil. He holds the small bottle in his right hand, occasionally bringing his left hand up to gesture towards his beard as he speaks. His facial expressions are animated and friendly, conveying confidence and enthusiasm. Behind him, the modern bathroom with white subway tiles and a vanity continues to serve as the backdrop. Text overlays appear at the bottom of the screen: 'This has Castor and Sweet Almond Oil' followed by 'which will stimulate new growth in patchy areas.' The lighting is consistent, providing a clear view of his face and the product. The overall tone is educational and engaging, centered on product features.
0:11man gesturing derma roller The shot is a medium frame, showing the man as he pivots his body slightly to his right, while still facing partly towards the camera. He raises his right hand, extending his index and middle fingers in a 'peace' or 'two' sign, signifying the next step or product. He maintains a friendly, engaging expression. The bathroom setting with white subway tiles and vanity remains his backdrop. A text overlay '2. Derma roller' is introduced at the bottom left of the screen, indicating the second item in his routine. The lighting remains bright and consistent.
0:13man retrieving derma roller box The scene continues with a medium shot of the man reaching down into a brown cardboard box placed on the white vanity counter. He is positioned slightly to the left of the frame, with his back partially to the camera, showcasing his plaid pants and the tan shoulder patches of his black sweater. The bathroom environment with the subway tiles and mirror is visible in the background. His action is focused on retrieving an item from the box, indicating the next product in the routine.
0:14man holding derma roller box A close-up shot focuses on the man's hands as he holds up a bright yellow product box from the Beard Club. The box has prominent black branding and text. His dark beard and black sweater are visible in the background, out of focus. The focus is sharp on the product packaging, highlighting its design and information. The lighting is bright, emphasizing the yellow color of the box. His hands are positioned to clearly display the box to the viewer.
0:15man demonstrating derma roller In a medium shot, the man is now actively demonstrating how to use the Derma roller on his own beard. He holds the black Derma roller to his cheek/jawline area, moving it gently across his skin under the beard. He is speaking directly to the camera, explaining the product's function. The bathroom environment with white subway tiles is in the background. A text overlay appears: 'It will really help those oils going to your skin.' His expression is earnest and instructional, showing the practical application of the product. The lighting is bright and consistent, providing clear visibility of his actions.
0:17man explaining derma roller benefits The camera transitions to a medium close-up, focusing on the man's upper body as he holds up the black Derma roller and speaks directly to the camera. His facial expression is serious and emphatic, conveying the importance of the product. The white subway tiles of the bathroom wall are clearly visible behind him, and the edge of the mirror is seen on the left. A text overlay 'This is gonna activate dormant hair follicles.' appears, explaining the mechanism of the Derma roller. The lighting is bright and frontal, ensuring his face and the product are well-illuminated.
0:20man introducing beard quiz The man is seen in a medium shot, turning slightly to his right, placing the Derma roller back on the vanity, and then picking up a small, round, beige beard brush. He is speaking, with a text overlay '3. Beard Club's Beard Quiz' appearing on the screen, indicating the third and final step in his beard care routine. His body language is dynamic as he transitions between products, and he maintains a friendly, engaging demeanor. The modern bathroom setting with the subway tiles and mirror reflection continues in the background. The lighting is bright and clear.
0:22man explaining quiz benefits In a medium shot, the man stands facing the camera, holding the small beard brush in his right hand. He gestures with his left hand as he explains the benefits of the Beard Club quiz. His expression is enthusiastic and reassuring, emphasizing how the quiz will personalize product recommendations. Text overlays appear: 'They'll pick out the right products for you' and then 'and you'll be able to start seeing results in less than 90 days.' The bathroom background, with its white subway tiles and mirror reflection, remains consistent. The lighting is bright and even, highlighting his engaging presentation and the product in his hand.
0:27man stating product popularity The man is filmed in a medium shot, standing confidently in the bathroom. He holds the small beard brush, occasionally making small, expressive gestures with it. He speaks directly to the camera, conveying a sense of authority and proof of the product's effectiveness. A text overlay states: 'There's a reason why over 2M+ men love this product.' His facial expression is serious but reassuring, emphasizing the widespread appeal and success of Beard Club. The white subway tiled wall and mirror reflection are visible in the background, under bright, consistent lighting.
0:29call to action talking head The scene maintains a medium shot of the man, who now stands with his hands clasped together in front of him, looking directly at the camera. He speaks with a clear, engaging tone, delivering a call to action. His facial expression is friendly and encouraging. A text overlay appears, prompting viewers: 'Take the quiz and get started with Beard Club today.' The bright, clean bathroom with its white subway tiles and mirror reflection continues to provide the backdrop. The lighting remains bright and consistent, ensuring his face and message are clearly conveyed. His posture is inviting and direct, urging engagement.
0:33end card call to action The video transitions to a vibrant, solid yellow end card. In the upper portion of the screen, bold black text reads 'USE CODE: GROWCLUB35 FOR 35%OFF', prominently displaying a discount code and offer. Below this text, a large, stylized black 'B' logo is centered, followed by the words 'BEARD CLUB' in a sans-serif font. The overall design is clean, minimalist, and uses the brand's distinctive yellow and black color palette to create a strong visual impact for the final call to action. There are no characters or complex backgrounds, focusing entirely on the branding and promotional information.
