0:00app scrolling national chains
The scene opens with a close-up, high-angle shot of a hand holding a black smartphone, actively scrolling through the DoorDash application interface. The phone screen displays the DoorDash logo prominently at the top, along with various food categories and popular dishes. As the hand scrolls, images of different food items, such as a bowl of salad with rice and a sandwich, quickly appear and disappear on the screen. The background consists of a clear acrylic surface, likely a coffee table, filled with smooth, white, irregularly shaped pebbles or stones, creating a minimalist and clean aesthetic. A red banner with white text, "From your favorite national chains", is overlaid at the top of the screen. The lighting is bright and even, highlighting the clean surfaces and the phone screen. The overall color palette is dominated by the white and red of the app interface and text, contrasting with the neutral tones of the background elements.
0:02food appearing on table
This scene maintains the same high-angle perspective of a hand scrolling a black smartphone on an acrylic table filled with white pebbles. However, the camera is slightly pulled back, revealing more of the transparent acrylic table and a textured light-colored floor beneath. As the hand continues to scroll through the DoorDash app on the phone, a dynamic visual effect shows various food items appearing seemingly out of thin air onto the table surface. First, a container of golden, crinkle-cut fries materializes, followed by a serving of saucy ribs in a brown cardboard box, and finally, a plastic cup with a dark beverage (possibly iced coffee or chocolate milk). These items appear quickly, suggesting a magical manifestation of ordered food. Text overlays change from "to the local restaurants you love" to "DoorDash delivers all your cravings in minutes*" with a smaller disclaimer "*Based on average delivery time. Delivery times may vary and are not guaranteed." The lighting remains bright and natural, casting subtle shadows under the food items. The dominant colors are the bright white of the phone screen and pebbles, the warm browns of the food containers, and the vibrant colors of the food itself.
0:06delivery bag
The camera shifts to a low-angle, medium shot focusing on a simple brown paper delivery bag. The bag sits on a subtly textured, light-beige countertop or table surface, which appears to be made of a polished stone or concrete material with very fine grain. The bag is positioned in the center of the frame, with the top of it slightly ajar, hinting at the contents within. The lighting is soft and even, originating from above, creating minimal shadows and emphasizing the natural texture of the bag and the surface. The scene's color palette is predominantly muted, featuring the earthy brown of the bag against the light beige background. A red banner with white text, "DoorDash delivers all your cravings in minutes*", is positioned at the top of the frame, along with the disclaimer "*Based on average delivery time. Delivery times may vary and are not guaranteed."
0:07burger close up
This is an extreme close-up shot of a delectable burger, viewed from a slightly high angle. The burger is held in a brown paper wrapper, partially open to reveal its layers. Visible components include a juicy beef patty, melted bright yellow cheddar cheese, fresh green shredded lettuce, and a slice of red tomato, all sandwiched between toasted golden-brown buns. The background is a blurred red and white checkered pattern, reminiscent of a classic diner tablecloth, adding a vibrant and nostalgic touch. The lighting is bright and direct, enhancing the textures and colors of the food, making the cheese look gooey and the lettuce crisp. A red banner with white text, "with a $0 delivery fee on your first DoorDash order*", is overlaid at the top of the frame, accompanied by a smaller disclaimer "*First time users only. Terms apply." The color palette is rich with reds, yellows, greens, and browns, creating an appetizing and inviting visual.
0:08chicken wings close up
The scene shifts to an extreme close-up, overhead shot of several succulent chicken wings. The wings are coated in a glossy, dark red sauce, suggesting a spicy or barbecue flavor, and are piled together in a light-colored, paper-lined container, possibly made of paperboard or parchment. The texture of the wings, including crispy skin and tender meat, is clearly visible. The container sits on a subtle, light-colored background, possibly a counter or a clean surface, which is largely out of focus. The lighting is bright and focused, creating highlights on the saucy glaze of the wings. A red banner with white text, "with a $0 delivery fee on your first DoorDash order*", remains at the top of the frame, with the disclaimer "*First time users only. Terms apply." The primary color palette is dominated by the rich, deep reds and oranges of the chicken wings, contrasted with the neutral tones of the container.
0:09dipping fries in ketchup
This scene is an extreme close-up, high-angle shot focusing on a small, black plastic cup filled with bright red ketchup. The ketchup has a smooth, viscous texture, and its surface reflects the overhead lighting. A golden-brown, crinkle-cut french fry or tater tot is gently dipped into the ketchup, creating a slight ripple on its surface. The cup is placed on a white napkin or paper towel, which in turn rests on a light brown surface, possibly a wooden table, blurred out of focus. The lighting is bright and direct, making the ketchup appear vibrant and appetizing. Text overlays at the top change from "with a $0 delivery fee on your first DoorDash order*" to "Every meal is better with DoorDash", with the earlier disclaimer still present. The dominant colors are the vivid red of the ketchup, the golden-brown of the fry, and the stark white of the napkin.
0:10man eating burger
The scene features a medium shot of a young man, viewed from a slightly high angle, intensely focused on eating a burger. He holds the burger with both hands, taking a large bite. His eyes are closed in apparent enjoyment. The background is a modern kitchen setting, with white cabinets and white subway tiles visible behind him. The lighting is soft and ambient, characteristic of indoor kitchen lighting, illuminating his face and the burger without harsh shadows. The man is wearing a simple grey t-shirt. Text overlaid at the top of the frame reads "Every meal is better with DoorDash". The color palette is neutral, featuring whites and greys of the kitchen and clothing, with the warm browns and yellows of the burger adding a pop of color.
0:12call to action screen
The final scene is a full-screen graphic display dominated by a vibrant, solid red background. Centered on this background is large, clear text in a light purple or lavender hue, proclaiming: "GET A $0 DELIVERY FEE ON YOUR FIRST ORDER*". Below this main text, a smaller line in the same color reads "*First time users only. Terms apply.". At the bottom center of the screen, the iconic red and white DoorDash logo, featuring its distinctive 'dash' icon, is clearly visible. After a brief moment, a light purple, oval-shaped button with the white text "Order Now" appears below the main text and above the logo. The entire presentation is clean, bold, and designed to convey a clear call to action. The lighting is inherent to the graphic design, providing bright, flat illumination. The color palette is striking, primarily composed of a strong red and a soft lavender, with white accents.
