0:00opening talking head Medium shot of a cheerful woman with wavy brown hair and glasses, wearing a maroon t-shirt and a gold necklace, sitting on a light gray sofa. She is looking directly at the camera, smiling broadly and speaking. Her left hand holds a smartphone with a pink floral case, resting on her lap. The background is a plain white wall, providing a clean, uncluttered look. Soft, even lighting illuminates her face. A prominent black text overlay appears at the bottom: 'Hi! I heard you can get Plan B in as little as 1 hour with DoorDash.' Below that, a smaller, white disclaimer text is visible: 'Take Plan B emergency contraception as directed within 72 hours after unprotected sex. The sooner you take it, the better it works.' The overall atmosphere is friendly and informative, establishing a direct connection with the viewer.
0:05transition graphic A quick, dynamic transition shot featuring an abstract, blurred pattern of varying shades of pink and dark red, moving from the bottom left upwards to the right. The colors blend smoothly, creating a sense of motion and energy without discernible objects. The same black and white text overlays from the previous scene remain prominent at the bottom of the frame, providing continuity: 'so come with me, to shop for Plan B' in large black text, and the smaller white disclaimer below. The rapid visual change and blurred motion serve as a pattern interrupt, drawing attention to the text and signaling a shift in content.
0:05screen recording app demo A close-up shot of a person's hands, with well-manicured fingernails painted with light pink polish, holding a silver smartphone encased in a clear, sturdy case. The phone screen prominently displays the DoorDash app interface. The hands are actively tapping and typing on the screen. Initially, the user is on the main DoorDash page with various food and grocery categories. They tap the search bar, then proceed to type 'plan b' and then 'plan b one step' into the search field using the on-screen keyboard. The background is a blurred view of light wooden floorboards and the person's dark blue jeans, indicating an indoor, casual setting. Bright, diffused lighting highlights the phone screen. A black text overlay from the previous scenes, dynamically changes to describe the search process: 'all I had to do was search Plan B and it gives me a ton of retailer options with different delivery times.'
A medium shot of the same woman from Scene 1, now standing. She is actively sorting laundry, picking up a striped shirt from a large, woven basket filled with clothes. The basket is positioned on the floor to her left. The background features a vibrant abstract painting on a white wall, adding a splash of color, along with another plain white wall. The lighting is bright and even. The black text overlay continues at the bottom, stating, 'and it's $0 delivery cause it's my first order.' The camera then cuts to a slightly closer shot of her seated at a light wooden table, typing on a silver laptop, still wearing the same maroon t-shirt and jeans. This sequence illustrates typical daily activities, subtly emphasizing the convenience of getting a delivery while multi-tasking.
0:13floor to door transition The camera is positioned low, looking down at a light-colored wooden floor with visible grain running diagonally across the frame. The perspective then shifts slightly upwards, revealing the bottom of a white interior doorframe and a white baseboard, indicating the transition from the living space to the doorway. The floor appears clean and well-maintained. The lighting is bright, illuminating the natural wood tones. This shot creates a sense of transition and anticipation, subtly building suspense for the impending delivery.
0:14opening door for delivery A close-up shot focuses on a white door with a vintage-style brass doorknob and lock plate. A fair-skinned hand, wearing a black elastic hair tie on the wrist, reaches into the frame from the left and turns the brass doorknob counter-clockwise. The door begins to open inwards slightly, revealing a darker, perhaps outdoor or hallway, space beyond a sliver of darkness. The lighting is bright on the door, suggesting an indoor perspective looking out. The action is purposeful and indicates an imminent arrival, heightening the anticipation for the delivery.
0:15retrieving delivery bag An overhead shot looking down at a textured dark grey doormat with a black and beige checkerboard pattern visible on the floor in the background. A plain brown paper bag with handles, slightly open at the top, sits in the center of the mat. A fair-skinned hand, entering from the top right of the frame, reaches down and grasps one of the handles of the paper bag, preparing to lift it. The lighting is somewhat dim but clear enough to show the details of the bag and mat. This shot directly depicts the moment of receiving the delivery, emphasizing convenience and discretion.
0:17solution reveal talking head A medium shot of the woman from the opening scene, now standing in front of a white door with brass hardware. She is wearing the same maroon t-shirt and dark wash jeans. She holds the brown paper delivery bag in her left hand and proudly displays a packaged 'Plan B One-Step' emergency contraceptive product in her right hand, holding it up for the camera. She smiles broadly and looks directly at the camera, speaking with a happy and satisfied expression. The background is simple and clean, consisting of the white door and wall. The lighting is bright and even. A white text overlay appears at the bottom: 'and it came in under 30 minutes! Thanks, DoorDash.' The overall mood is triumphant and positive, emphasizing the quick and convenient delivery of an essential product, serving as a powerful proof point and call to action.
