0:00workout kneeling shoulder press A dynamic medium shot shows a fit woman kneeling on a dark grey yoga mat, performing a shoulder press exercise with small black dumbbells. She is centered in the frame, wearing an olive green sports bra and matching leggings, with white ankle socks and white athletic shoes. Her abs are visibly defined, and her skin appears slightly sweaty or glistening. She wears a light-colored baseball cap and has blonde hair. The background is a fitness studio with light brown walls, exposed industrial ceiling pipes, and warm overhead lighting fixtures. A large mirror is visible on the left, reflecting a braided basket, and wooden blocks are stacked on the floor. Text overlay in white reads "girlies listen up" with two yellow sparkle emojis. The color palette is earthy greens, browns, and whites with a pop of yellow from the text.
0:02pilates reformer workout A wide shot captures a woman lying on her back on a light wooden Pilates reformer machine, performing a leg exercise. She is wearing a bright red sports bra and matching red shorts. Her legs are extended upwards, bending at the knees as she moves the carriage of the reformer. The background features a modern, well-lit fitness studio with large floor-to-ceiling windows on the left, revealing a city skyline with buildings. Lush green potted plants, including a large bird of paradise plant, are strategically placed around the studio, adding a natural element. The floor is light wood, and the overall lighting is bright and natural. Text overlay in white with a yellow highlight on "ditch" says "it's time to ditch the expensive reformer classes....". The atmosphere is calm and aspirational.
0:06home glute bridge dumbbells A low-angle medium shot shows a woman lying on her back on a dark yoga mat on a light wooden floor, performing a glute bridge exercise while holding two small pink dumbbells. She wears a grey sports bra and bright red shorts. Her hips are elevated, forming a bridge, and she holds the dumbbells together above her chest, extending her arms upwards. The background is a home living space with light-colored walls. A couch with light-colored cushions and a decorative throw blanket is visible behind her. Artwork, including a black and white framed picture of a cactus or plant, hangs on the wall. The lighting is soft and natural, suggesting an indoor home environment. Text overlay in white says "and become a pilates princess from home!".
0:08workout standing dumbbell lift A dynamic medium shot frames a fit woman in a fitness studio, performing a standing exercise with dumbbells. She is wearing a bright red sports bra and matching red shorts, along with white athletic shoes and white over-ear headphones. She holds a black dumbbell in each hand, lifting one arm overhead while the other is bent at the elbow near her waist, demonstrating a lunge or single-arm overhead press movement. Her abdominal muscles are defined. The studio background is similar to Scene 1, with light brown walls, overhead lighting fixtures, and a wooden floor with yoga mats and blocks. Text overlay in white with a yellow highlight on "dumbbells" reads "you just need a tiny pair of dumbbells to get started!". The lighting is warm and even.
0:10screen recording app demo This scene is a screen recording of a mobile fitness application, presented on a smartphone interface. The initial view shows a calendar displaying days of the week (Mo-Su, with dates 9-15). The focus then shifts to a specific workout program titled "LOWER BODY LOVE" which is a "Lower Body Strength, Pilates" workout, 42 minutes long, with details like "374 Completions". A picture of a woman performing a deadlift exercise with a barbell is shown within the app. Overlaid on the screen recording is a text box with a pink background saying "3-2-1 method" and another green text box listing " - 3 strength days", " - 2 pilates days", " - 1 day mobility". The screen then transitions within the app to show a woman doing a side plank exercise with a small dumbbell, with a timer "0:39" and "Reps/Weight" interface. The overall color scheme of the app and text overlays is dark grey, black, pink, and green.
0:13workout kneeling bicep curls A medium shot features a fit woman kneeling on a dark grey yoga mat, performing bicep curls with black dumbbells. She is centered in the frame, wearing a vibrant pink sports bra and matching shorts, along with white over-ear headphones. Her abdominal muscles are well-defined. The background is a fitness studio, identical to Scene 1 and 4, with light brown walls, visible overhead lighting fixtures, and a wooden floor. The overall lighting is warm and inviting. Text overlay in white reads "join my 3-2-1 pilates x strength method" followed by a down arrow emoji. The scene conveys an encouraging and active atmosphere.
0:15home posing results A medium-full shot of a fit woman standing confidently in a bright, modern living room. She is wearing a light pink halter-neck sports bra and matching pink shorts, along with white over-ear headphones. Her physique is toned, showcasing defined abs and arms. She makes a playful gesture, placing her hand near her face with a slight smile. The background reveals an open-plan living space with light-colored walls, a white couch with pillows, and a glimpse of a kitchen island or counter in the distance. The room is brightly lit with natural light, creating a fresh and airy atmosphere. Text overlay in white reads "start seeing results in 6 weeks!".
A bright, vibrant end card featuring a gradient background that transitions from bright yellow at the top to a lighter lime green at the bottom. The "LADDER" logo is prominently displayed in bold black text at the top, followed by the slogan "GET STRONGER WITH A PLAN" in large, assertive black capital letters. Three black smartphone mockups are arranged in the foreground, slightly overlapping and angled. The central phone shows a full-screen view of the "Ladder" app, displaying a workout titled "ENERGIZE PILATES X STRENGTH" with a female model demonstrating a dumbbell exercise. The two phones on either side show partial views of different workout screens within the app. At the very bottom, a button graphic reads "Download on the App Store". The overall visual is clean, modern, and energetic, designed to promote the app.
