0:00problem setup customer pov A medium shot frames a bald man with a short reddish-brown beard, wearing a black t-shirt and light khaki pants, sitting in a modern brown leather armchair with wooden arms. He is looking directly at the camera with a slightly concerned or questioning expression, hands clasped loosely in his lap. The background is a clean, minimalist room with a light cream-colored wall. To his left, a light grey upholstered armchair is partially visible, and a leafy green plant sits on the floor. To his right, a framed abstract art piece with light brown and white shapes hangs on the wall. The lighting is soft and even, suggesting indoor ambient light. A black text box with white text "POV your beard's going grey in your 30s" is overlaid at the top of the frame, setting the premise.
0:01customer objection plaid jacket A medium shot shows the same bald man, now wearing a black hooded sweatshirt underneath a thick, teal, red, and orange plaid flannel jacket. He is seated on a light beige upholstered sofa, leaning back comfortably with his hands in his lap. The background features a gold-framed side table with decorative white candles and a small green plant, suggesting a cozy indoor setting. The wall is light cream, and a dark shelf is visible in the upper right corner. His expression is serious, conveying a sense of resignation or slight frustration at the idea of aging. A white text box with white text "I'm not ready" is overlaid near the bottom of the frame.
0:02customer objection plaid jacket 2 This medium shot continues with the bald man in the plaid jacket, seated on the light beige sofa. His body language shifts slightly; he gestures with his right hand, expressing his point with more animation. The background remains the same, with the gold side table and minimalist decor. The lighting is consistent, providing a soft, even illumination. His facial expression is more animated, reflecting the active thought behind his words as he articulates his concern. A white text box with white text "I'll look like my dad" is overlaid near the bottom of the frame.
0:03solution response black tshirt The scene returns to a medium shot of the bald man, now back in the black t-shirt, sitting in the brown leather armchair. He maintains direct eye contact with the camera, offering a calm and understanding expression, hands clasped. The clean, minimalist background with the abstract art and plant is visible again. The lighting remains soft and bright, creating a reassuring atmosphere. A white text box with white text "Understandable" is overlaid near the bottom of the frame, indicating empathy before a solution is presented.
0:04product introduction with overlay This medium shot features the bald man in the black t-shirt, sitting in the brown leather armchair. He is looking at the camera with a confident, slightly encouraging expression, with his hands still clasped. Suddenly, a prominent visual overlay appears on the right side of the screen, showcasing the "BEARD CLUB 1-DAY BEARD COLOR DARK BROWN" product in its black and yellow packaging, held by a hand. The man in the main frame continues to react subtly to the appearance of the product. The background remains the same minimalist interior. A white text box with white text "Then get the 1-Day Beard Color" is overlaid at the bottom, directly underneath the product, explicitly introducing the solution.
0:06customer objection dye unnatural The scene cuts back to the bald man in the plaid jacket, seated on the light beige sofa. He looks directly at the camera with a slightly irritated or skeptical expression, hands resting in his lap. The background with the gold side table and candles is visible, maintaining a consistent indoor setting. The lighting is soft and ambient. A white text box with white text "I don't want to dye it either" is overlaid at the bottom of the frame, expressing another common objection to beard coloring products.
0:08customer objection unnatural look This shot continues with the bald man in the plaid jacket, seated on the light beige sofa. He is actively gesturing with both hands, palms facing up, to emphasize his point about artificiality. His expression is one of concern and conviction about the artificiality of dyeing, looking directly at the camera. The background elements remain unchanged. A white text box with white text "It would look unnatural" is overlaid near the bottom of the frame, reinforcing his objection and concern about the aesthetic outcome.
0:10solution response not permanent The scene cuts back to the bald man in the black t-shirt, sitting in the brown leather armchair. He maintains a calm, reassuring, and confident gaze directly at the camera, with hands still clasped. The minimalist background is present with the abstract art and plant. The lighting is bright and even, maintaining a professional and trustworthy ambiance. A white text box with white text "This isn't a permanent dye" is overlaid near the bottom of the frame, directly addressing and refuting the previous objection about permanence.
0:11product detail applicator close up A very tight close-up shot focuses on the "BEARD CLUB" product, specifically the applicator wand being pulled out of the black tube. The wand has small, densely packed bristles, covered in a dark brown, mascara-like substance. The background is a clean white marbled surface, possibly a bathroom counter, with a blurred white pot and a green plant leaf in the background, maintaining a bright and clean aesthetic. The lighting is bright and direct, highlighting the product's texture and functionality. A white text box with white text "It lasts up to 24 hours" is overlaid at the bottom of the frame, detailing a key feature.
0:12product application close up A very tight close-up, slightly Dutch angle shot, shows the lower right side of the bald man's face and neck, focusing intensely on his reddish-brown beard. A hand, presumably his own, is meticulously applying the "BEARD CLUB" product using the small brush applicator directly to his beard hairs. The brush visibly deposits the dark brown product onto the beard, aiming to color it and make it appear fuller. The skin around the beard appears slightly red, contrasting with the dark stubble and hairs. The background is blurred, showing a hint of a light-colored wall. The lighting is bright and focused on the area of application. A white text box with white text "it stays in place just like dye" is overlaid at the bottom of the frame.
0:14product feature waterproof sweatproof A medium shot shows the bald man, now in a black t-shirt, holding the "BEARD CLUB" product tube in his right hand. He looks casually away from the camera, with a slight, confident smirk, conveying an air of nonchalance about the product's durability. The background is a modern bedroom wall featuring vertical wooden slats of light brown wood, possibly a headboard. The bedding is a mix of orange and dark green, adding a touch of color to the otherwise neutral palette. The lighting is soft and warm. A white text box with white text "because it's waterproof and sweat proof" is overlaid near the bottom of the frame, highlighting functional benefits.
A close-up shot of the bald man's face, looking straight ahead with his eyes closed. His beard appears lighter, with some visible grey or lighter reddish-brown hairs, suggesting a natural, untreated look. A small scar is visible on his forehead. The background is a plain white wall, providing a clean, distraction-free canvas for the comparison. The lighting is bright and even, emphasizing the details of his facial hair. A prominent red text box with white text "Before" is centered at the top of the frame, clearly marking the initial state.
0:16product benefit description 1 This close-up shot transitions immediately from the "Before" shot, showing the bald man's face. His eyes are now open, looking slightly downward with a neutral to contemplative expression. His beard appears noticeably darker and more uniform in color, suggesting the product has been applied and effectively covered any lighter hairs. The background remains a plain white wall. The lighting is consistent, ensuring continuity in the visual comparison. A white text box with white text "Plus it will make your beard look" is overlaid near the bottom of the frame, introducing the next set of product benefits.
0:17product benefit description 2 This close-up continues from the previous shot, showing the bald man's face. His expression remains neutral, looking forward, allowing the visual transformation of his beard to be the primary focus. His beard is still dark and full, emphasizing the
0:19customer question greys The scene cuts back to the bald man in the plaid jacket, seated on the light beige sofa. He is holding the "BEARD CLUB" product tube in both hands, examining it closely with a curious and slightly surprised expression, looking down at the product rather than the camera. The background with the gold side table is visible, maintaining the 'customer' setting. The lighting is soft. A white text box with white text "And it covers grays?" is overlaid near the bottom, posing a direct question about a key feature previously alluded to, seeking confirmation.
0:20solution answer greys The scene returns to the bald man in the black t-shirt, sitting in the brown leather armchair. He looks directly at the camera with a confident, affirming smile, hands clasped. The minimalist background with the abstract art and plant is visible. The lighting is bright and even, maintaining the confident and reassuring tone of the 'expert'. A white text box with white text "Sure does" is overlaid near the bottom of the frame, providing a concise and definitive answer to the customer's question.
0:21customer relief reaction The bald man in the plaid jacket is shown on the light beige sofa, holding the "BEARD CLUB" product. He looks up and away from the camera, raising his left hand slightly in a gesture of relief or exultation, expressing strong positive emotion. His facial expression conveys joy or gratitude, mouth open in an exclamation. The background with the gold side table is visible. The lighting is soft. A white text box with white text "Thank God" is overlaid near the bottom of the frame, emphasizing his emotional response.
0:22customer anecdote bbq apron start The bald man in the plaid jacket remains on the light beige sofa, holding the "BEARD CLUB" product. He gestures with his right hand as he speaks, maintaining a playful and slightly dramatic expression, setting up a humorous anecdote. The background with the gold side table is present. The lighting is soft and consistent with the indoor setting. A white text box with white text "because the other day" is overlaid near the bottom of the frame, signaling the beginning of a personal story related to aging or appearance.
0:23solution response bbq apron end The scene cuts back to the bald man in the black t-shirt, sitting in the brown leather armchair. He looks directly at the camera with a deadpan or serious expression, hands clasped, delivering the punchline to the customer's anecdote. The minimalist background with the abstract art and plant is visible. The lighting is bright and even, contributing to the stark delivery. A white text box with white text "you bought a barbecue apron" is overlaid near the bottom of the frame, tying back to the humorous implication of getting older.
0:24customer dramatic realization A tight close-up shot of the bald man in the plaid jacket, seated on the light beige sofa. His eyes are wide with a look of dramatic realization or shock, conveying a sudden understanding or regret. He is holding the "BEARD CLUB" product in his hands, which are held up near his chest, emphasizing its significance in this moment of epiphany. The background is blurred, focusing attention on his expressive face. The lighting is soft. A dramatic orchestral sound effect plays, amplifying the moment of his realization.
0:25expert serious look A tight close-up shot of the bald man in the black t-shirt, sitting in the brown leather armchair. He looks directly at the camera with a very serious and intense expression, without any words, letting the moment hang with a sense of gravity. His hands are clasped firmly in his lap. The background is blurred but shows the abstract art piece, hinting at the clean setting. The lighting is bright and even, illuminating his face and emphasizing his solemn gaze.
0:26call to action plaid jacket text 1 The scene cuts back to the bald man in the plaid jacket, seated on the light beige sofa, holding the "BEARD CLUB" product. He gestures with his left hand as if explaining or presenting, his expression confident and engaging. The background with the gold side table is visible. The lighting is soft and inviting. A black text box with white text "1-Day Beard Color by Beard Club" is overlaid in the center of the frame, prominently introducing the product and brand for the call to action, with the customer persona actively endorsing it.
0:27call to action plaid jacket text 2 This shot continues with the bald man in the plaid jacket, seated on the light beige sofa, holding the "BEARD CLUB" product. He gestures with both hands, expanding on his previous statement and reinforcing the message. The background is consistent with the cozy setting. The lighting is soft. A black text box with white text "1-Day Beard Color by Beard Club" is overlaid, and a second black text box with white text "Use code HOLIDAY35 for 35% off" is added below it, prominently displaying the promotional offer and creating an urgency trigger.
0:28call to action black tshirt final The final shot features the bald man in the black t-shirt, sitting in the brown leather armchair. He points directly downwards, emphatically signaling where to find more information or make a purchase, providing a clear call to action. His expression is confident and inviting, a conclusive endorsement. The minimalist background with the abstract art and plant is visible. The lighting is bright and even, maintaining a professional and encouraging tone. Two black text boxes with white text are overlaid: "1-Day Beard Color by Beard Club" at the top and "Use code HOLIDAY35 for 35% off" below it, reinforcing the call to action and offer and serving as an end card.
