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FIRST IMPRESSION: @kulfi.beauty badi lash mascara🖤 arrived in this month’s @ipsy extra 🫶🏻 no notes, i’m so happy i got it! 😍 #ipsy #ipsypartner #kulfibeauty #viral #reels

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AI Analysis

AI Tags

HookTalking HeadProduct In HandFace First FrameProduct First FrameFemale PresentConfidentExcitedValue PropositionLogo VisibleOn-Brand Color PaletteProblem-FirstBefore AfterDialogue On CameraUnboxingPackaging VisibleFeature BreakdownProduct DemoHow-ToClose-UpBenefit-FirstCall To ActionHappySolution RevealProof Point

Transcript

0:00I was going to wear falsies today, but I honestly don't even think I need them.

0:05Like my lashes look really good.

0:06I used the Kofie Beauty Baddie Lash mascara.

0:09It's my first time trying it out ever.

0:10I got it in my Ipsy Extra and I've been seeing so many people use this and love it.

0:14I mean, I can see why.

0:15And I want to show you guys the applicator on this because look at that, I have never seen anything like this.

0:20It's a normal wand, but then the tip is like spiky.

0:23It makes it so easy to get in those like inner corner lashes that are so hard to reach sometimes.

0:28I really like this formula because it just instantly adds so much length to your lashes and just the perfect amount of volume.

0:34It's also flake-free and smudge-free, so when you wear it, you don't need to worry about it going anywhere.

0:39I am so happy I got this in my Ipsy extra this month.

Text on Screen

0:03lul

0:06KOPFY

0:06Baddie Lash

0:06BEAUTY MASCARA

0:06lul

0:09lul

0:15lul

0:25lul

0:35lul

Scenes (5)

0:00intro product reveal

The scene opens with a close-up medium shot of a young woman centered in the frame against a plain, light beige wall. Her long, wavy, golden-brown hair flows over her shoulders, and she has two black hair rollers in the top sections of her hair. Her face is made up with pink blush, glossed pink lips, and she has pronounced, lengthened lashes on her right eye (viewer's left), while her left eye has natural lashes. She is holding a white mascara tube with bold black stripes, bearing the 'KOJI' logo, in her right hand, positioned towards the bottom left of the frame. Her left hand is raised slightly, gesturing as she speaks. The lighting is soft and even, highlighting her facial features. The overall color palette is warm with natural skin tones, light pinks, and the contrasting white and black of the product. The camera is static.

0:05product unboxing

The scene maintains a close-up medium shot of the same young woman, still centered with hair rollers visible. Her left eye still lacks mascara, while her right eye shows the previously applied dramatic lashes. She is actively unboxing the mascara product. Her hands are in the foreground, holding a light lavender-colored cardboard box with red interior flaps and the 'KOJI' logo visible. She meticulously pulls the mascara tube out of the box, demonstrating the packaging. The plain beige wall continues as the background, illuminated by soft, even lighting. The color palette includes the lavender and red of the packaging, complementing her natural makeup and hair. The camera remains static.

0:09mascara wand detail

The scene continues with a close-up medium shot of the young woman. Her right eye still features mascara, while her left eye remains natural. She holds both the mascara tube and the wand, carefully demonstrating the applicator. Her right hand holds the white and black striped tube, while her left hand holds the cap with the mascara wand extended. The camera briefly zooms in slightly on the wand, which is black with a traditional brush on one side and a unique spiky tip on the other, as she points to it with her index finger. The plain beige wall serves as the consistent background. Soft, even lighting illuminates the products and her face. The focus is on the intricate design of the mascara wand, emphasizing its unique features. The camera is mostly static, with a very subtle push-in to highlight the wand.

0:23mascara application demonstration

The camera tightly frames the young woman's face in a close-up shot. Her right eye already has voluminous lashes, and she is now applying the mascara to her left eye, looking upwards slightly to expose her upper lashes. Her lips are parted in a soft 'o' shape, a common expression during mascara application. Her right hand holds the white and black striped mascara tube towards the bottom left, while her left hand expertly applies the mascara wand to her lashes. The plain beige wall provides a clean, unobtrusive background. Soft, even light illuminates her face, making the application process clear. The focus is on the precise application and the immediate transformation of her lashes. The camera is static.

0:34final results and call to action

The scene concludes with a close-up medium shot of the young woman, now with both eyes having dramatic, lengthened, and volumized lashes. She smiles confidently, holding the white and black striped mascara tube directly in front of her with both hands, presenting it to the camera. Her hair is still styled with two black rollers, and the light beige wall serves as the background. Soft, even lighting continues to highlight her features and the product. The overall color palette remains natural and warm, with the product acting as a visual anchor. She speaks directly to the camera, emphasizing the product's benefits and expressing satisfaction. The camera is static.

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