0:00intro brand display The scene opens with a clean, minimalist setup against a light pastel blue background. A white, soft fabric or cloth is draped in the center, resembling a ghostly figure or a soft mound, with gentle folds and shadows creating depth. Protruding from the top of this white form is a single black and white striped paper straw, angled slightly to the right, suggesting a drink is hidden beneath. In the upper portion of the frame, the brand logo 'VITAL PROTEINS' is prominently displayed in white, sans-serif capital letters, with 'Stay Vital' in a smaller, lighter font directly beneath it. The lighting is bright and even, casting soft, diffused shadows, creating a fresh and clean aesthetic. The camera is static, maintaining a direct, eye-level perspective on the central composition. The overall color palette is dominated by the light blue background, crisp white fabric, and the stark black and white of the straw and text.
0:01competitor problem setup Building on the previous scene, the light pastel blue background and the central white draped fabric with the black and white striped straw remain unchanged. The camera maintains its static, eye-level position. Two distinct white text overlays animate into the scene. The first, 'Added Artificial Sweeteners,' appears in the upper left quadrant of the screen, accompanied by an arrow curving towards the straw, implying this is an undesirable ingredient. The second text, 'Unnamed competitor protein shake,' materializes in the lower right, also with an arrow pointing towards the draped white fabric, signifying the hidden 'competitor product.' The lighting remains bright and diffused, contributing to the clean and clinical aesthetic. The color palette continues to be dominated by the light blue and white, with the text reinforcing a problem-oriented message, highlighting negative aspects of an implied product.
0:03product reveal comparison The scene continues with the light pastel blue background and the white draped fabric with the straw on the left side of the frame. From the right, a human hand with warm, medium-toned skin enters the frame, holding a Vital Proteins Collagen & Protein Shake in 'Chocolate' flavor. The rectangular carton is predominantly blue on top with white text and brown on the bottom, clearly displaying branding, nutritional facts like '30g Total Protein,' '10g Collagen Peptides,' and '0g Added Sugar.' The hand positions the carton centrally on the right side of the frame, balancing the existing elements. A new white text overlay, 'Adds Collagen,' appears in the upper right, with an arrow pointing towards the product, highlighting a key benefit. The lighting remains soft and diffused, maintaining a bright and appealing aesthetic. The camera is static, and the color palette now includes the vibrant blue and rich brown of the product packaging, contrasting with the soft background. The transition from the implied competitor to the actual product marks the solution reveal.
0:07woman drinking product The scene shifts to a close-up of a young adult woman, likely in her late 20s or early 30s, with curly dark hair and warm skin, actively drinking from the Vital Proteins Collagen & Protein Shake bottle. She is positioned slightly off-center to the left, with her eyes closed, conveying enjoyment and satisfaction. She wears a vibrant orange textured sweater, providing a warm contrast to the pastel blue background, which is still visible. Her silver hoop earrings are subtly visible, adding a touch of personal style. The product bottle is clearly held in her right hand and positioned against her lips. Animated white text overlays appear: '30g' and '0g' in large bold font at the bottom, signifying 'Collagen & Protein Shake' and 'Added Sugar' respectively, with arrows pointing to the product. The lighting is soft but direct, highlighting her features and the product. The camera remains static. Her expression is calm and pleased, emphasizing the positive experience of consuming the shake.
