0:00Intro Chicken Bowl Partial The scene opens with a vibrant, solid red background dominating the frame. At the top center, the white "Bojangles" logo is prominently displayed, with a small orange star in the 'J'. Below it, the word "THE" appears in yellow, slightly slanted, followed by "CHICKEN" in large, bold, white, capital letters. The text occupies the upper-middle portion of the screen. At the very bottom of the frame, partially visible, is the top edge and a segment of a black bowl filled with a savory dish. The dish features a base of light brown rice mixed with ground meat, interspersed with reddish-brown pinto beans and topped with golden-brown chicken pieces and melted shredded cheese. The lighting is bright and even, highlighting the textures and colors of the food. A small, white disclaimer "Available at participating locations for a limited time." is centered at the bottom, just above the food bowl. The camera is static.
0:01Intro Chicken Rice Bowl Full This scene maintains the same vibrant, solid red background as the previous one, filling the upper two-thirds of the vertical frame. The white "Bojangles" logo remains at the top center. Below it, the text "THE" in yellow and "CHICKEN" in large, white, bold capitals are presented. Crucially, the text "RICE BOWL" in large, bold, white, capital letters is added directly below "CHICKEN", completing the product name. The bottom third of the frame is fully occupied by a black, circular bowl, now completely visible, showcasing the full "Chicken Rice Bowl." The dish is a rich medley of light brown dirty rice, dark ground meat, deep red pinto beans, and numerous square-cut, golden-brown chicken pieces, all smothered with abundant, melted, stringy orange shredded cheese. The lighting is bright and direct, emphasizing the appetizing qualities of the food. The small, white disclaimer "Available at participating locations for a limited time." is still centered at the bottom of the screen, beneath the bowl. The camera remains static, and the only change is the addition of text and the slight adjustment to show the entire bowl.
0:03Ingredient List Text Animation The scene features a solid, vibrant red background, completely devoid of any visual elements other than animated text. Initially, the yellow text "DIRTY RICE" appears prominently in the upper center of the frame. This is followed by a small, white, curved arrow pointing downwards. Subsequently, the yellow text "SLOW-COOKED PINTOS" animates in below the arrow. A second white, curved arrow then appears, also pointing downwards, followed by the yellow text "SHREDDED CHEESE" animating in below the second arrow. The text is bold and sans-serif, creating a clear, easy-to-read list of ingredients. The animation is smooth, with each element appearing sequentially to guide the viewer's eye. The lighting is uniform across the red background, creating a bold and consistent visual. A small, white disclaimer "Available at participating locations for a limited time." is centered at the very bottom of the screen. The camera is static.
0:06Ingredient Assembly Split Screen This scene is a dynamic split-screen presentation, divided horizontally into three equal sections, each showcasing a different ingredient being added or mixed into the Bojangles Chicken Rice Bowl. The background behind the food is a warm, soft yellow. The top panel shows a close-up of dirty rice and ground meat being mixed in a black bowl with a spoon. The middle panel features reddish-brown pinto beans being poured from a ladle into a bowl already containing rice and meat. The bottom panel displays shredded orange cheese being liberally sprinkled over the combined ingredients in a black bowl. Thin, red horizontal lines separate each panel. At the very bottom of the frame, a small, white disclaimer "Available at participating locations for a limited time." is centered across all three panels. The camera is static in all three panels, focusing on the action within each.
0:08Chicken Lift Cheese Pull The scene is a close-up, slightly low-angle shot of the Bojangles Chicken Rice Bowl in a black bowl, angled towards the viewer. The bowl is filled with the hearty mixture of dirty rice, pinto beans, ground meat, and generous chunks of golden-brown chicken. A fork, held by an unseen hand, lifts a piece of chicken from the bowl. As the chicken is lifted, vibrant orange, melted shredded cheese stretches dramatically from the chicken piece back into the bowl, creating an appealing "cheese pull" effect. The background is softly blurred but appears to be a warm yellow, possibly another part of the kitchen or a stylized set. The lighting is bright and slightly directional, emphasizing the texture of the chicken and the stretchiness of the cheese. In the upper left quadrant of the screen, the yellow text "WITH YOUR CHOICE OF" is displayed, followed by the large, white, bold text "CHICKEN" filling the mid-left portion. A small, white disclaimer "Available at participating locations for a limited time." is centered at the very bottom of the screen. The camera performs a very subtle, almost imperceptible slow zoom-in or push-in, enhancing the focus on the cheese pull.
0:09End Card Branding CTA This scene presents a clean, solid, vibrant red background, consistent with the brand's primary color. Centered at the top, the white "Bojangles" logo with its orange star is prominently displayed. Below the logo, in bold yellow text, are the words "THE CAROLINA LEGEND". Directly underneath this phrase, "ESTD" in yellow is positioned to the left of a stylized yellow silhouette of the state of North Carolina, with the year "1977" in yellow to its right. This entire branding block is centered vertically in the upper half of the screen. In the lower half, centered, is the white text "ORDER NOW" underlined in yellow, followed by a large, bold yellow downward-pointing arrow, serving as a clear call to action. The lighting is uniform and bright across the red background. A small, white disclaimer "Available at participating locations for a limited time." is centered at the very bottom of the screen. The camera is static throughout this scene.
