0:00beard oil application close up An extreme close-up shot focuses on the left side of a man's face, specifically his dark brown, full beard. A fair-skinned hand with neat, white-tipped manicured nails holds a small amber glass bottle with a black dropper cap, branded 'BEARD CLUB HYDRATING BEARD OIL'. The bottle is tilted, and a stream of golden-brown oil is being poured directly onto the man's beard, near his upper cheek and ear. The oil glistens as it runs down through the beard hairs, creating wet streaks. The man's skin appears reddish in some areas around his ear and lower cheek. The background is a soft, light beige wall, slightly out of focus. A white text overlay in a red banner reads 'USEFUL GIFT IDEAS FOR YOUR HUSBAND!!' with red sparkle emojis on either side. The lighting is soft and even, highlighting the texture of the beard and the liquid oil.
0:03man explaining beard needs A medium close-up shot features a male individual looking directly at the camera, talking and gesturing with both hands. He has a well-groomed dark brown beard and short, styled dark brown hair. He is wearing a simple black t-shirt or Henley with a V-neck opening. His expression is a mix of concern and earnestness as he explains. In the background, there is a warm, light-colored wall with vertical wooden slats providing a textured accent, and a green potted plant (possibly a snake plant) partially visible on the left. The lighting is soft and inviting. A white text overlay at the bottom of the screen reads 'If your husband's beard could use a little shape and style'.
0:05hand picking up kit A medium close-up shot shows a fair-skinned hand with manicured nails (white tips) reaching into a wooden shelf to pull out a rectangular brown cardboard box. The box has a black band around it with white text and a 'BEARD CLUB' logo, along with a QR code. The wooden shelf is dark brown, and above it, out of focus, are a black marble-patterned candle holder with a plant and a white candle in a clear jar. The background is a soft, warm beige wall. The lighting is soft and highlights the texture of the wood and the box. A white text overlay in the center reads 'this straightforward kit'.
0:06kit on bed introduction An overhead shot shows the same brown cardboard box, now closed, resting on a bed covered with a dark green comforter and an orange pillow. The box is positioned centrally on the green fabric. The background is mostly the textured green comforter with a corner of the orange pillow visible. The lighting is even and natural, clearly showing the box's branding. A white text overlay in the center reads 'is the'.
0:07kit contents reveal An overhead shot reveals the open brown cardboard box, filled with various Beard Club grooming products, resting on a dark green comforter. Inside, the products are nestled in light brown shredded paper filler. Visible items include a large wooden beard brush, a dark green wooden comb, several small black jars of beard balm, two small amber bottles of beard oil, a larger black bottle of beard shampoo, and a pair of black grooming scissors. All products feature the yellow 'B' Beard Club logo. The background is the green comforter and a hint of an orange pillow. The lighting is bright and showcases the products clearly. A white text overlay at the top reads 'perfect gift'.
0:09hand picking up oil An overhead close-up shot shows a fair-skinned hand with white-tipped manicured nails reaching into the open Beard Club kit. The hand carefully picks up one of the small amber glass bottles of 'BEARD CLUB HYDRATING BEARD OIL' from the shredded paper filler. The various other grooming products are visible but out of focus in the box. The dark green comforter is still visible in the background. The lighting is consistent and clear. A white text overlay at the bottom reads 'The Grooming Kit by Beard Club has'.
0:10beard oil showcase A medium close-up shot features the male individual, smiling and holding a small amber glass bottle of 'BEARD CLUB HYDRATING BEARD OIL' directly in front of the camera, showcasing it. His face is partially visible behind the bottle, smiling. He then brings the bottle to his beard, applying the oil as seen in the first scene. The background is a warm-toned wall with vertical wooden slats. The lighting is bright and even. A white text overlay at the bottom reads 'Beard Oil'.
0:11beard comb showcase A medium close-up shot features the same male individual, smiling broadly and looking directly at the camera. He holds a wooden beard comb in both hands, presenting it to the viewer. His beard is neat and his hair is styled. The background remains the warm-toned wall with vertical wooden slats. The lighting is soft and flattering. A white text overlay at the bottom reads 'a Beard Comb'.
0:12straight razor showcase A close-up shot focuses on the male individual holding up a sleek, black straight razor with a visible yellow 'B' logo, demonstrating it to the camera. His face is slightly out of focus in the background, smiling. The background consists of the warm-toned wall with vertical wooden slats. The lighting is consistent, highlighting the metallic sheen of the razor. A white text overlay at the bottom reads 'and a straight razor'.
0:13beard shaving demonstration A medium close-up shot shows the male individual holding the black straight razor, carefully shaving the lower edge of his beard, near his neck. He looks a bit uncomfortable or concentrated, reflecting the action of shaving. The background is the familiar warm-toned wall with vertical wooden slats. The lighting remains even. A white text overlay at the bottom initially shows a sad face emoji and the word 'scraggly'.
0:14groomed beard transformation A medium close-up shot shows the male individual, now with a visibly well-groomed beard, smiling contentedly and looking slightly upwards. His hand is gently touching the back of his neck or head, conveying a sense of satisfaction. The background is an outdoor setting with vibrant green and yellow foliage, indicating a sunny day. The lighting is natural and bright, giving the scene a fresh, positive feel. A white text overlay at the bottom features two heart-eyes emojis and the word 'saintly', contrasting with the previous 'scraggly'.
0:15negative comparison agitation A medium close-up shot, now in black and white, shows the male individual expressing discomfort and frustration. He holds a white container, then gestures dismissively, and finally scratches his beard, showing dissatisfaction. Text overlays appear sequentially: 'x toxic ingredients x', '☹️ dull scissors ☹️', and '☹️ and a cheap comb ☹️'. The background is the same indoor setting with vertical wooden slats and a plant, but desaturated. The black and white filter and his expressions emphasize the negative comparison. The lighting is still even but now lacks color.
0:19customer reviews scroll A screen recording shows a webpage displaying customer reviews for Beard Club products. The screen scrolls vertically, showcasing multiple 5-star reviews with text comments from 'Ethan K.', 'Kaitlyn B.', 'Mitchell P.', 'Eric B.', 'Adam T.', 'Lacey M.', 'JOHN W.', 'Amber D.', and 'Travis M.'. Each review includes a star rating and some text. A text overlay, partially obscured, reads 'But Beard Club has over 20,000 5-star reviews from both men and women'. The background is a clean, light beige color with minimalist beard icons next to each reviewer's name. The overall impression is one of widespread customer satisfaction.
0:24narrator endorsement pointing A medium close-up shot shows the male individual, now back in color, holding a small black jar of beard balm. He smiles, then widens his eyes and puts his hand under his chin in an 'aha!' or impressed gesture, and finally points confidently towards the camera. He wears a black top. The background is the indoor setting with vertical wooden slats and a plant. The lighting is soft and warm. A white text overlay at the bottom reads 'about the quality of ingredients and effectiveness of the tools'.
0:26e-commerce checkout process A screen recording shows a laptop screen displaying the checkout process for the Beard Club website. Initially, a 'HOLIDAY SALE' page with various product offers like 'Beard Trimmer', 'Signature Cologne', and 'Mystery Items' is visible, along with a subtotal of '$76'. The screen then scrolls to a standard checkout page showing 'Ultimate Grooming Kit' as the item, with fields for shipping and payment information. The background shows parts of a dark green bed comforter and a green plant, indicating an indoor setting. The lighting is ambient room light reflecting off the screen. Text overlays appear: 'he probably won't buy this for himself', 'Luckily', and finally, three heart-eyes emojis and 'he has you'.
0:31offer and reviews end card A screen recording showcases a split-screen layout promoting Beard Club products. The top section features a beige background with a graphic of sliders, text 'WHEN YOU NEED THEM', 'Easily manage monthly renewals, cancel anytime.', and a yellow button 'SELECT A KIT'. Below this, a white banner highlights 'SAVE 35% TODAY WITH CODE: HOLIDAY35'. Further down, a comparison chart details 'Starter', 'Advanced', and 'Premium' kits with checkmarks for included items like 'Sandalwood Oil', 'Sandalwood Balm', 'Beard Shampoo', and 'Beard Comb'. The screen then scrolls to display more customer reviews, similar to a previous scene, with various 5-star ratings and positive comments. The 'SAVE 35% TODAY WITH CODE: HOLIDAY35' banner reappears over the reviews. The overall color palette is clean, white, beige, and yellow. The lighting is bright and digital.
