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Athletic Brewing Company

athleticbrewing.com

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Brand

Athletic Brewing Company

AI Analysis

AI Tags

Talking HeadText OverlayMale PresentConfidentProblem SetupBenefit-FirstFace First FrameProduct DemoProduct In HandLogo VisibleSolution RevealClose-UpPanning LeftOffer HighlightFeature BreakdownStatistic MentionUrgency TriggerB-RollOn-Brand Color PaletteCall To ActionDisclaimer PresentEnd Card

Transcript

0:00So you may have procrastinated on your 2025 goals.

0:03But hey, you can get ahead on your 2026 goals.

0:06Want to drink more mindfully?

0:09Try athletic Brewing's non-alcoholic beers with the wide variety they offer online.

0:14Joining the Athletic Club gets you a discount on all bruise when you order four six-packs at a time, and you'll have access to exclusive styles all year long.

0:24Call it procrastination or call it planning ahead.

Text on Screen

0:00So you may have procrastinated on your 2025 goals

0:02but hey you can get ahead on your 2026 goals

0:05Want to drink more mindfully?

0:06try Athletic Brewing's non-alcoholic beers

0:09with the wide variety they offer online

0:11Joining the Athletic Club

0:13gets you a discount on all brews

0:14when you order four 6-packs at a time

0:16and you'll have access to exclusive styles

0:18all year long

0:19call it procrastination or call it planning ahead

0:21no matter what you're set for next year

0:23click the link below to join the Athletic Club

0:25Athletic Brewing Company LLC, Milford, CT and San Diego, CA. Near Beer <0.5% alc. by vol. © 2025 Athletic Brewing Company LLC. Terms and Conditions and certain limitations apply

Scenes (4)

0:00intro talking head with goals text

The scene opens with a medium close-up shot of a young man, centered in the frame, talking directly to the camera. He is sitting indoors against a plain, light-colored wall. To his left, partially visible, is a green leafy houseplant on a shelf, and a dark piece of clothing hanging in the background, adding a touch of domesticity. The lighting is soft and even, suggesting natural light or a well-diffused light source, creating minimal shadows. The dominant colors are the muted greens and grays of his shirt, the off-white and green of his cap, and the light background. Text overlays appear at different points: initially 'So you may have procrastinated on your 2025 goals' in white, then transitioning to 'but hey you can get ahead on your 2026 goals'. The camera remains static throughout this segment.

0:05product demonstration pouring and drinking

This scene transitions to a medium close-up shot, slightly wider than the previous one, showing the same young man. He is now actively demonstrating the product. The background remains consistent with the previous scene, including the plant on the left. The lighting is still bright and even, highlighting the product. He is holding a vibrant blue and yellow can of 'ATHLETIC BREWING CO' non-alcoholic beer and pouring its contents into a clear, branded beer glass, creating a foamy head. After pouring, he takes a mindful sip from the glass, looking directly at the camera with a satisfied expression. Text overlays include: 'Want to drink more mindfully?' initially, then 'try Athletic Brewing's non-alcoholic beers', and finally 'with the wide variety they offer online'. The camera holds a static position.

0:10product display and features

This scene presents a close-up, slightly overhead shot of various 'ATHLETIC BREWING CO' non-alcoholic beer cans lined up on a light wooden surface. The background is softly blurred, showing hints of the green plant from previous scenes and a light wall, keeping the focus entirely on the product array. The camera executes a slow pan, moving from right to left across the different cans, showcasing their diverse designs and branding. Each can features the prominent 'A' logo and 'ATHLETIC BREWING CO' text, with unique color palettes and names like 'ATHLETIC LITE' (white/gold), 'RIPE PURSUIT LEMON RADLER' (green/yellow), 'UPSIDE DAWN GOLDEN' (yellow/blue), 'RUN WILD IPA' (blue/black), and 'FREE WAVE HAZY IPA' (red/black). Text overlays sequentially appear above the cans, detailing benefits: 'joining the Athletic Club', then 'gets you a discount on all brews', then 'when you order four 6-packs at a time', and finally, 'and you'll have access to exclusive styles all year long'. The overall color palette is bright and varied due to the can designs, conveying a sense of choice and quality.

0:18closing talking head call to action

The scene returns to a medium close-up of the young man, identical to the initial framing, speaking directly to the camera. The background with the plant and light wall remains consistent. His expression is warm and persuasive, reinforcing the message. He uses subtle hand gestures to underscore his points. The lighting is uniform and pleasant. Text overlays appear: first, 'call it procrastination or call it planning ahead', followed by 'no matter what you're set for next year', and concluding with a clear call to action: 'click the link below to join the Athletic Club'. A small, legible disclaimer text 'Athletic Brewing Company LLC, Milford, CT and San Diego, CA | Near Beer <0.5% ABV | © 2025 Athletic Brewing Company LLC | Terms and Conditions and certain limitations apply' is visible at the very bottom of the screen. The camera maintains a static position.

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