0:00beard rolling close up An extreme close-up shot captures the lower right side of a man's face, focusing intently on his cheek and jawline where dark, stubbly beard hair is present. A thick, creamy white product is being applied and spread across the hair and skin using a black derma roller with small, textured needles. The roller is moved upwards repeatedly against the skin, visibly interacting with the beard and product. The man's skin appears light-toned with some redness, possibly from the stimulation. The lighting is bright and direct, casting soft shadows that highlight the texture of the hair and product. The dominant colors are the black of the roller, the white of the product, and the natural tones of skin and dark brown hair. A white text overlay in a sans-serif font reads: 'the hair around your mouth shouldn't look like p***s'.
0:03talking head explaining plan A medium shot frames a male subject from the chest up, positioned slightly off-center to the left. He is speaking directly to the camera, with a calm and engaging expression. His hands are clasped loosely in front of him, occasionally gesturing to emphasize points. The background is a clean, minimalist white wall, with a small, vibrant green potted plant visible in the upper right corner, adding a subtle touch of color and natural element. The lighting is bright and even, creating a professional yet approachable atmosphere. A white text overlay reads: 'My original plan'. The overall color palette is muted with the man's grey shirt, white background, and green plant accent.
0:06close up patchy beard A close-up shot focuses on the right side of the man's face, specifically his cheek and jawline, highlighting the patchy growth of his brown beard. He gestures with his left hand, pointing to specific areas on his beard where the hair is sparse. His hand has a small, faded tattoo on the thumb or index finger. The background is an unadorned white wall, ensuring the viewer's attention remains on the beard and the man's expression. The lighting is bright and even, revealing the texture and unevenness of the beard. A white text overlay at the bottom of the screen says: 'and track the progress'. The man's expression is serious and slightly contemplative, conveying the challenge of growing a full beard.
0:08talking head frustrated reflection A medium shot captures the man's reflection in a mirror, showing him from the chest up. He initially has a slight smile, which quickly changes to a more self-conscious or slightly frustrated expression as he touches his chin and jawline, seemingly observing the patchy areas of his beard. The background behind him is a plain white wall. The lighting is bright and even, typical of a well-lit indoor space. A white text overlay 'all the patchy spots' is centrally placed on the screen, further emphasizing the problem. The man's body language conveys a sense of dissatisfaction with his beard's appearance.
0:10talking head satisfied beard A medium shot, framed from the chest up, shows the man smiling broadly and confidently at the camera. He touches his now noticeably fuller and more evenly grown beard with a satisfied expression, showcasing the positive transformation. The background is a clean, plain white wall, maintaining a simple and focused presentation. The lighting is bright and consistent. A white text overlay 'filled in way too fast' appears on the screen, expressing his pleasant surprise and the effectiveness of the solution. The overall mood is happy and assured, highlighting the 'after' state of his beard.
A first-person point-of-view shot looks directly down into a plain brown cardboard box. A hand with light skin enters the frame from the top, lifting the lid of the box to reveal its interior. The shot gradually opens up, showing the inside of the box as the lid is raised. The background above the box is a bright, indistinct white ceiling with a circular light fixture, suggesting an indoor setting. The lighting is bright and direct, illuminating the box's contents as they are revealed. A white text overlay 'I started using this Beard Growth Kit' is centered on the screen, introducing the product.
0:14overhead product kit An overhead shot presents a clear view into an open, plain brown cardboard box, filled with a 'Beard Club' beard growth kit. The kit contains several black bottles with yellow labels (beard oils, serums, vitamins), a black jar of balm, and a wooden beard brush. A bright yellow cardboard insert with 'BEARD CLUB DERMA ROLLER' and an illustration of the roller is prominently displayed. All items are neatly arranged within the box, showcasing the full product offering. The box rests on a clean, white surface. The lighting is bright and even, highlighting the product details and brand colors. A white text overlay 'from Beard Club' is centered at the bottom of the screen.
0:15man holding oil with note A medium shot captures the man holding up a small, dark amber glass bottle labeled 'Beard Club Beard Growth Oil' towards the camera. A yellow square sticky note is affixed to the bottle, facing the viewer, with bold black text reading 'THIS = 10X FASTER BEARD GROWTH'. The man looks directly at the bottle with a focused and encouraging smile, his face partially obscured by the product. His arms are bent, resting on his knees or a surface. The background is a plain white wall. The lighting is bright and even. The scene emphasizes the product's key benefit and brand.
A very close-up shot of the small, dark amber glass bottle of 'Beard Club Beard Growth Oil' held by two hands with light skin. The bottle is tilted slightly, allowing the yellow label with 'Beard Club Signature Blend Beard Growth Oil' to be clearly visible. The focus is sharp on the product, with the background blurred to ensure prominence. The hands are cupped around the bottle, presenting it for inspection. The lighting is bright and highlights the details of the label and the bottle's texture.
0:17applying oil to hand A medium shot shows the man, now wearing a dark green henley shirt, pouring the clear liquid 'Beard Club Beard Growth Oil' from the small black bottle into his left open palm. He looks intently at the oil as it drips, demonstrating the first step of the application process. The background features a clean white wall with a small, folded orange-brown towel visible on a rack to the right, hinting at a bathroom setting. The lighting is bright and even, clearly showing the oil being dispensed. A white text overlay 'that speeds up growth' is centered on the screen, explaining the product's function.
0:18applying oil to face close up A close-up shot focuses on the man's face as he gently massages the beard growth oil into his beard and cheeks with both hands. His eyes are closed, and he has a serene, almost blissful expression, conveying a sense of comfort and satisfaction during application. His hands are visible, delicately working the oil into his facial hair. The background is a plain white wall, keeping the focus entirely on his face and the action. The lighting is bright and soft, enhancing the peaceful atmosphere of the scene. The scene visually suggests a pleasant and effective self-care ritual.
0:19derma roller application close up An extreme close-up shot focuses on the man's right cheek and jawline, where his dark brown beard grows. A black derma roller with small needles is actively being rolled across the skin underneath his beard, demonstrating the stimulation of hair follicles. The skin is light-toned and shows no visible irritation, indicating a gentle application. The lighting is bright and direct, clearly highlighting the movement of the roller and its interaction with the beard. A white text overlay 'then use the derma roller to stimulate the follicles' is positioned in the lower part of the frame, providing instructions for the viewer.
0:20man satisfied with beard results A medium close-up shot shows the man, now wearing a grey t-shirt, using the black derma roller on his right cheek. After a few passes, he stops, removes the roller, and gently strokes his now noticeably fuller and more even beard with his hand, smiling confidently at the camera. He nods slightly, conveying satisfaction and approval of the results. His expression is pleased and assured, demonstrating the effectiveness of the product. The background is a simple white wall. The lighting is bright and even, highlighting his improved beard. A white text overlay 'Just a few days in all the patchy spots are filled in' appears, reinforcing the positive outcome.
0:23man holding kit smiling A medium shot captures the man standing in what appears to be a modern bathroom, identifiable by a grey shower curtain visible in the background. He holds an open 'Beard Club' kit box, filled with products, tilted slightly towards the camera. He smiles widely and genuinely, looking directly at the viewer, radiating enthusiasm and satisfaction. His body language is open and inviting, proudly showcasing the complete kit. The lighting is bright and even, common in a bathroom setting, highlighting the bright yellow branding of the products within the brown box. A white text overlay 'For anyone who wants to make their beard look better super fast' appears in two parts, with 'super fast' appearing last, emphasizing the speed of results.
0:27cta with product kit A medium shot shows the man, smiling brightly and engaging directly with the camera, holding the open 'Beard Club' kit box. He is actively presenting the kit, showcasing its contents. The camera performs a subtle, slow zoom-in on him and the box, drawing the viewer's attention. The background features a simple white wall and a portion of a grey shower curtain. Prominent black text overlays with white borders appear at the top: 'USE CODE: FRIDAY35 FOR 35% OFF'. The man's enthusiastic expression and the clear call to action aim to drive conversion. The lighting is bright and even, ensuring clarity of both the man and the product. His body language is confident and encouraging.
