0:00problem persona complaining A medium shot frames a young woman with long, curly dark hair, styled half-wet look. She wears a white knit cardigan over a low-cut top. Her expression shifts from concerned to slightly exasperated as she looks off-camera to her right, as if speaking to someone. The background is a brightly lit, modern home interior with blurred neutral tones and a hint of a green plant on the left. Overhead lighting fixtures are visible but out of focus. Yellow text overlays appear dynamically: first 'The house is a mess', then 'and you've been laying on the couch doing nothing for hour.', and finally 'are you good!?'. The lighting is soft and even, suggesting indoor ambient light. The camera is static.
0:04tired persona frustrated A medium shot of the same young woman, now wearing a light grey zipped hoodie with the hood up, covering her head. She holds a light green smartphone in both hands and looks slightly upwards and to her left with a weary, somewhat annoyed expression. Her dark, curly hair frames her face from inside the hood. The background is a blurred, warm-toned home interior, featuring a large green leafy plant to her right and a light fixture above her head. Yellow text overlays appear: 'No. I'm tired, my head hurts, and my brain feels fuzzy.' followed by 'Like I feel most days' and 'okay KAREN!?'. The lighting is soft and warm, coming from an unseen source above and to her left. The camera remains static.
0:08tired persona complaining coffee crash The shot continues from the previous scene, with the young woman in the grey hoodie holding her light green smartphone. Her expression is still one of frustration and slight anger, as she articulates her discomfort. She shakes her head slightly, emphasizing her point. Yellow text overlays appear, stating: 'I had coffee this morning, but now I feel worse' and then 'so please just leave me alone.'. The background remains a blurred, warm-toned home interior with a green plant visible to her right. Soft, warm lighting illuminates her face. The camera maintains a static, medium shot.
0:11solution persona explaining coffee crash The scene returns to the young woman in the white knit cardigan, appearing much calmer and more composed. She smiles slightly and gestures with her right hand to her chest, then her left hand, as she explains. Her long, dark, curly hair flows around her shoulders. The background is the same blurred, modern home interior with a glimpse of a green plant on the left. Yellow text overlays state: 'Whoa whoa, hey,' then 'don't get sassy with me, that's the coffee crash talking.'. The lighting is bright and even, highlighting her face. The camera is static, maintaining a medium shot.
0:14solution persona introducing product The scene continues with the woman in the white knit cardigan, now holding a black and iridescent metallic pouch of 'EVERYDAY DOSE COFFEE+' product. She looks at the bag, then glances off-camera with a questioning expression, suggesting she's introducing the product to the 'tired persona'. Her long, dark, curly hair cascades over her shoulders. Yellow text overlays read: 'Have you tried that mushroom coffee' followed by 'everyone keeps talking about?'. The blurred, modern home interior background with the green plant remains. The lighting is consistent, bright and even. The camera is static, framing her in a medium shot.
0:17tired persona rejecting product The young woman in the grey hoodie returns, holding her light green smartphone. Her face shows clear disgust and a dismissive hand gesture, as she looks down at her phone then up with an expression of strong disapproval. Yellow text overlays appear: 'Ew. No. I'm not trying to chug down dirt' followed by 'first thing in the morning.'. The background is the familiar blurred, warm-toned home interior with the green plant. Soft, warm lighting. The camera maintains a static medium shot.
0:20solution persona reassuring taste The woman in the white knit cardigan is back, holding the 'EVERYDAY DOSE COFFEE+' pouch. She speaks with a reassuring smile, looking towards the camera and then off-camera to her right, as she articulates her points, occasionally looking down at the product. Her long, dark, curly hair frames her face. Yellow text overlays read: 'That is what I thought too.' then 'But this one actually tastes like real coffee.' and finally 'Like you don't taste the mushrooms at all.'. The background remains the blurred modern home interior. The lighting is bright and even. The camera is static, in a medium shot.
0:23tired persona sceptical The young woman in the grey hoodie with her hood up reappears, holding her light green smartphone. She displays a skeptical and slightly bewildered expression, looking off-camera to her left, then making a 'so what' gesture with her hands. Yellow text overlays state: 'Okay, so it tastes just like coffee...' followed by 'so what?'. The blurred, warm-toned home interior and green plant are in the background. Soft, warm lighting. The camera maintains a static medium shot.
0:26solution persona explaining benefits The woman in the white knit cardigan holds the 'EVERYDAY DOSE COFFEE+' pouch and passionately explains its benefits. She uses expressive hand gestures, emphasizing her points about energy and avoiding the coffee crash. Her long, dark, curly hair moves slightly as she speaks. Yellow text overlays appear: 'Most coffee just spikes your energy' then 'and drops you on your face two hours later.' then 'That's why you feel like Dog S##T right now.' then 'This is different.' then 'It gives you steady energy' and finally 'without the jitters or the crash.'. The background is the consistent blurred modern home interior. The lighting is bright and even. The camera is static, in a medium shot.
0:34tired persona considering The young woman in the grey hoodie with her hood up looks thoughtful and intrigued, holding her light green smartphone. She makes a pensive gesture, touching her chin with her right hand. Yellow text overlays state: 'Wait... so I wouldn't feel like this right now?' followed by 'Like foggy, and irritable, and useless?'. The blurred, warm-toned home interior and green plant remain in the background. Soft, warm lighting. The camera maintains a static medium shot.
0:38solution persona explaining ingredients The final scene features the woman in the white knit cardigan, holding the 'EVERYDAY DOSE COFFEE+' pouch. She smiles broadly and confidently explains the product's unique ingredients and their benefits. She looks directly at the camera, then slightly off-camera. Her long, dark, curly hair is prominent. Yellow text overlays read: 'Nope! It's made with stuff like functional mushrooms,' then 'L-theanine, and collagen that actually' then 'support your nervous system instead of overstimulating it.' and finally 'So you feel awake and focused, but calm.'. The background is the blurred modern home interior. The lighting is bright and even. The camera is static, in a medium shot.
