0:00talking head introduction
A close-up shot features a young Asian woman looking directly at the camera and speaking. Her long, dark hair frames her face, and she wears a white knitted top with a strap visible on her left shoulder. She has light-framed, tortoise-shell glasses, and her eyes are mostly closed in a smiling expression at the beginning, then opening slightly. A delicate gold chain with a small, sparkly charm hangs around her neck. The background is softly blurred, showing a warm-toned interior with what appears to be a light-colored wall and a glass door or window. The lighting is soft and even, highlighting her face. The overall color palette is warm and natural, dominated by her dark hair, light skin, and the neutral background, with a pop of pink from her lip gloss.
0:02person using phone kitchen
A medium shot captures a young Asian woman looking intently at her light blue smartphone, held with both hands. She wears clear-rimmed glasses and has long, dark hair. Her expression is focused and serious. She is wearing a simple white t-shirt. The background reveals a modern kitchen setting with white cabinetry and stainless steel appliances, specifically a microwave oven. Various kitchen items and decorative elements are visible on shelves and counters behind her, including bottles, jars, and small plants. The lighting is bright and even, suggesting an indoor daytime setting. The color palette is clean and neutral with dominant whites and silvers, contrasted by her dark hair and the blue of her phone case.
0:03hands typing on laptop and phone
A close-up shot from an over-the-shoulder perspective focuses on a person's hands actively engaging with a laptop and a smartphone. The left hand is on the laptop's trackpad, while the right hand holds a stylus to interact with the smartphone, which is placed on a shiny silver magnetic stand. The laptop screen displays what appears to be a document or website with text and colorful images. The smartphone screen is partially visible, showing some sort of content creation interface. The setting is a light wooden desk or table. The lighting is bright and natural, casting soft shadows. The color palette includes the silver of the laptop and phone stand, the dark keys of the keyboard, the vibrant colors on the screen, and the natural wood tone.
0:04taking photo of pastries
A close-up shot shows a person's hand holding a white smartphone to take a photo of an array of delicious-looking pastries. The smartphone's camera interface is visible on its screen, capturing the circular-shaped pastries, some topped with powdered sugar and others with icing and sprinkles. The pastries are displayed in a clear glass case, likely at a bakery or cafe, with some visible text like 'jasmine' on a small label. The background is blurred, hinting at an indoor commercial space. The person's sleeve, possibly from a dark coat or sweater, is visible. The lighting is bright and inviting, illuminating the pastries. The color palette is rich with the browns, creams, and whites of the pastries, contrasted by the sleek white phone and hints of green from a nearby sign.
0:05talking head smiling
A close-up shot returns to the young Asian woman, looking directly at the camera and speaking. Her long, dark hair frames her face, and she wears a white knitted top. She wears tortoise-shell glasses. She is smiling broadly, with her eyes crinkling at the corners and her teeth (with braces) showing. A delicate gold chain with a small, sparkly charm hangs around her neck. The background is softly blurred, showing a warm-toned interior with what appears to be a light-colored wall and a glass door or window. The lighting is soft and even, highlighting her face. The overall color palette is warm and natural, dominated by her dark hair, light skin, and the neutral background, with a pop of pink from her lip gloss.
0:06hand holding mirrored phone case
A close-up shot features a hand holding a black Casetify phone case with a unique mirrored back panel. The mirror reflects the faces of two young women, both wearing glasses, with one making a 'kiss' face and the other smiling. The word 'BRE.' is visible in white text on the mirrored surface of the phone case. The top portion of the case features a clear section with small, colorful cartoon stickers (cats, flowers, hearts) visible beneath. The hand has manicured nails with glittery green nail polish. The background is a soft, warm wooden surface. The lighting is bright, emphasizing the reflective quality of the case. The color palette combines the dark tones of the case, the vibrant stickers, and the warm wood, with the metallic sheen of the mirror.
0:09overhead product arrangement
An overhead shot displays a neatly arranged workspace featuring two Casetify mirrored phone cases. One case has 'ARA.' printed on its back, and the other has 'BRE.'. Both cases are a warm, reflective bronze color with black borders and clear top sections containing whimsical stickers. To the left, a silver MacBook laptop is open, displaying a colorful screen with what appears to be a cartoon character and some text. On the right, a glass jar filled with a vibrant green smoothie and a straw is visible, next to a white computer keyboard. The items are arranged on a light-colored desk surface, possibly white or light gray. The lighting is bright and even, highlighting the details of the products. The color palette is a mix of neutrals (silver, black, white, bronze) with pops of green from the smoothie and colors from the laptop screen and phone case stickers.
0:12screen recording typing
A screen recording shows a smartphone interface, specifically a text input field on a website, likely Casetify.com, as indicated by the small text at the bottom. The interface is dark-themed. A white text box in the upper middle of the screen reads '0/8' on the right, suggesting a character limit. Below it, a 'Done' button is visible. A red warning banner briefly appears saying 'Text contains invalid characters'. A virtual keyboard is displayed at the bottom of the screen. The scene progresses with a finger typing 'ARA' into the text box. The background is a blurred image of a phone case, possibly the one being customized.
0:13screen recording customization
A screen recording displays a Casetify product customization interface. A silver mirrored phone case is prominently featured against a clean white background. The case has a black frame, and the text 'ARA.' is visible on its mirrored surface. An opened ring stand attachment is shown on the right side of the phone case. Below the phone case, navigation elements are present, indicating '07 Font Color' and '08 Layout'. Color swatch options are visible at the bottom, including 'Multi Colors', white, black, and blue, with 'Multi Colors' highlighted. This shot demonstrates the personalization process on the Casetify website, highlighting the mirror effect and text customization.
0:15overhead product with charm
An overhead shot showcases two Casetify mirrored phone cases on a light-colored wooden table. The cases are identical in design, featuring a reflective bronze back with black borders and clear sections adorned with small, colorful stickers. One case has 'BRE.' printed on it, and the other 'ARA.'. A key difference from previous similar shots is the addition of a decorative phone charm attached to the 'ARA.' case. The charm is made of white pearls, small gold beads, and white heart-shaped beads with gold letters 'C' and 'G' visible. The background is the warm wooden tabletop. The lighting is bright and natural, emphasizing the textures and reflective surfaces. The color palette is warm, with the bronze cases, gold and white charm, and natural wood dominating.
0:17using phone case as mirror
An over-the-shoulder shot shows a young woman applying pink lip gloss while looking into the mirrored back of a Casetify phone case. The case, with 'BRE.' printed on it, acts as a convenient compact mirror. She wears a pink and white chunky knit sweater and has long, dark hair. In the background, a laptop is open on a table, displaying a colorful screen with a grid-like design that seems to be a digital planner or collage. The environment appears to be an indoor setting with warm lighting, and a reddish-brown carpeted floor is visible in the distant background. The color palette includes the soft pinks and whites of her sweater, the dark tones of her hair, and the vibrant colors of the laptop screen, set against neutral background tones.
0:20demonstrating ring stand
A close-up shot focuses on hands demonstrating the functionality of a Casetify phone case with an integrated ring stand. The phone case, which has 'BRE.' printed on its mirrored back, is initially lying flat on a light wooden table. A pair of hands, with dark red nail polish, gently lift and pivot the ring stand component from the bottom of the case, allowing it to stand upright. The case features the clear section with colorful stickers at the top. In the background, part of a white laptop keyboard is visible. The lighting is bright and clear, highlighting the product's design and the demonstration. The color palette is warm and natural, dominated by the wooden surface, the bronze of the case, and the black frame, with small colorful accents from the stickers.
0:22talking head with charm
A close-up shot of the young Asian woman, looking directly at the camera and speaking. Her long, dark hair frames her face, and she wears a white knitted top and tortoise-shell glasses. She is holding up a white rectangular box with a pearl and heart-shaped bead phone charm inside, showcasing it to the camera. The charm consists of white pearls, gold beads, and white heart-shaped beads with gold letters. Her expression is bright and enthusiastic, with a smile. The background is softly blurred, showing a warm-toned interior with a light-colored wall and a glass door or window. The lighting is soft and even, highlighting her face and the product. The color palette is warm and natural, with her dark hair, light skin, and the white and gold of the charm standing out against the neutral background.
0:24flat lay phone case and book
A flat lay shot features a Casetify phone case with a personalized 'ARA.' mirrored back and a pearl and heart charm, positioned next to a book. The phone case has a reflective bronze-colored back, black edges, and a clear top section with colorful stickers. The attached phone charm is a string of white pearls, gold beads, and white heart-shaped beads. The book, titled 'Girl, Woman, Other' by Bernardine Evaristo, has a colorful, abstract cover with yellow, blue, and orange tones. Both items are resting on a white fabric surface adorned with a cheerful floral pattern featuring orange and green flowers and leaves. The lighting is bright and even, creating a clean and appealing composition. The color palette is vibrant, combining the floral pattern with the book's cover and the warm tones of the phone case and charm.
0:26hands holding gift box
A close-up shot focuses on a person's hands holding a simple white gift box adorned with a large, fluffy blue ribbon tied in a bow. The box is held by the sides, and the white Casetify logo sticker is visible on the top right corner of the lid. The hands are wearing a light-colored, possibly white or cream, chunky knit sweater with long sleeves. The background is softly blurred, showing a warm-toned indoor setting, likely a living room, with a light-colored couch. The lighting is soft and inviting. A text overlay is present on the right side of the screen, providing a call to action: 'Order by Dec 9th! Use code: 15BREANNAIG off CASETiFY'. The color palette is dominated by the crisp white of the box and sweater, the vibrant blue of the ribbon, and the neutral background, with the black text of the overlay.
0:28gifting interaction
A medium-wide shot captures two young Asian women on a comfortable, light-colored sofa, engaged in a gifting moment. The woman on the left, wearing a white long-sleeved top and loose blue jeans, looks on with a happy smile. The woman on the right, dressed in a white knitted sweater and similar blue jeans, initially receives the white gift box with the blue ribbon. She then opens the box, revealing a Casetify phone case with a mirrored back (the 'BRE.' case). Her expression shifts from anticipation to delight as she inspects the case. Finally, they both smile broadly and embrace in a warm hug, clearly happy. The sofa is a textured, light beige or cream color. The background is a plain, light-colored wall with warm, soft lighting. A text overlay, 'Order by Dec 9th! Use code: 15BREANNAIG off CASETiFY', remains on the screen throughout this interaction. The color palette is clean and bright, dominated by the light clothing, sofa, and wall, with pops of blue from the jeans and ribbon.
0:33overhead product arrangement end card
An overhead shot displays a neatly arranged workspace, serving as an end card. It features two Casetify mirrored phone cases. One case has 'ARA.' printed on its back, and the other has 'BRE.'. Both cases are a warm, reflective bronze color with black borders and clear top sections containing whimsical stickers. To the left, a silver MacBook laptop is open, displaying a colorful screen. On the right, a glass jar filled with a vibrant green smoothie and a straw is visible, next to a white computer keyboard. The items are arranged on a light-colored desk surface. A prominent text overlay is present, providing a call to action: 'Order by Dec 9th! Use code: 15BREANNAIG off CASETiFY'. Below this, smaller text adds, 'Order by December 9th for final holiday delivery'. The lighting is bright and even. The color palette is a mix of neutrals (silver, black, white, bronze) with pops of green from the smoothie and colors from the laptop screen and phone case stickers.
