0:00woman puts card in bag
The scene opens with a medium shot of a woman in a casual white 'Tis the Season' sweatshirt, actively placing a white rectangular card or note into a brown gift bag adorned with a green Christmas tree illustration and white snowflake dots. Her right arm and hand are prominent in the foreground, performing the action. The gift bag occupies the lower left portion of the frame. In the background, a brightly lit Christmas tree, decorated with warm white fairy lights, green and red baubles, and various festive ornaments, fills the space. The lighting is warm and inviting, coming from the artificial tree lights and ambient room light. The dominant colors are the festive greens and reds of the tree, the brown and white of the gift bag, and the woman's white sweatshirt. A text overlay reads: 'This year I'm actually prepared for Christmas'. The camera is static.
0:01woman opens gift box
This is a medium shot of the woman from the previous scene, now in the process of opening a white rectangular gift box. Her eyes are wide with an expression of surprise or delight as she pulls open the box lid, revealing a pink phone case nestled inside a black insert. Her hands are central to the action, carefully handling the packaging. The background remains the same festive Christmas tree, adorned with twinkling lights and colorful ornaments, creating a warm and blurry backdrop. The lighting is still warm, emphasizing the cozy holiday atmosphere. The main colors are the woman's white sweatshirt, the white and black packaging, the vibrant pink phone case, and the green and gold of the Christmas tree. A text overlay reads: 'This year I'm actually prepared for Christmas'. The camera is static.
0:02woman shows phone cases
The shot is a medium close-up, focusing on the woman holding up two Casetify phone cases towards the camera. She holds a light pink case with 'Mama' written on it in her right hand and a black case with an iridescent pink/gold reflection in her left hand. Her hands are positioned in the center of the frame, showcasing the products. Her face is visible in the upper right, smiling warmly. The background is a brightly lit and decorated Christmas tree with numerous ornaments and warm white lights, providing a festive context. The lighting is soft and cheerful, enhancing the holiday mood. The dominant colors include the pink and black of the phone cases, the green and gold of the tree, and the woman's white sweatshirt. A text overlay states: 'I made a list of everyone I needed to get gifts for'. The camera is static.
0:05woman writing christmas list
The scene features a medium shot of the woman from a slightly elevated side angle, sitting and diligently writing on a spiral-bound notebook labeled 'Christmas Shopping List'. She is checking off items on the list, which includes 'Mom', 'Dad', 'Sister', 'Kids', and 'Bestie'. She uses a green marker. She wears a white sweatshirt and green and white checkered pajama-style pants, suggesting a relaxed, home setting. The background is a festive Christmas tree, adorned with shimmering lights and ornaments, partially blurred to keep focus on the woman's activity. The lighting is warm and natural, creating a cozy atmosphere. The colors are predominantly green (tree, marker, pants), white (sweatshirt, notebook), and touches of red from tree ornaments. A text overlay reads: 'family, friends teachers and instead of stressing last minute'. The camera is static.
0:07woman browsing casetify website
In this medium shot, the woman is holding an open iPad displaying the Casetify website. She's looking at the screen with a slight smile and her right index finger is visible, tapping on the screen to navigate. The website shows various phone cases and collections, including 'Screen Protectors' and 'Featured Collection'. She is still wearing her white sweatshirt and green checkered pants. The background is the same decorated Christmas tree, glowing with warm lights, adding to the festive home environment. The lighting is bright and even. The color palette includes the white of her clothing, the greens of her pants and the tree, and the diverse colors of the website interface. A text overlay reads: 'I designed custom CASETiFY cases for each of them'. The camera is static.
0:10woman shows custom case design
The scene is a medium close-up, featuring the woman holding her iPad towards the camera. The iPad screen displays a personalized Casetify phone case design: a black case with 'MAMA BEAR' printed in pink letters. Her right hand points at the screen, emphasizing the custom design. She is smiling broadly and looking at the camera. The festive Christmas tree, adorned with lights and ornaments, provides a warm and blurred background. The lighting is bright and cheerful. The dominant colors are the black and pink of the phone case design, the white of the iPad, the green of the Christmas tree, and the woman's white sweatshirt. A text overlay states: 'it took me literally 3 minutes to personalize each one'. The camera is static.
0:12woman displays mamabear case
This medium shot shows the woman holding up a black phone case with 'MAMABEAR' written in pink on a reflective, gradient background. She is holding it with both hands, turning it slightly to display the design and the reflective surface. Her facial expression is one of contentment, looking at the phone case with a slight smile. The background is a beautifully decorated Christmas tree with warm, twinkling lights, creating a soft, blurry holiday ambiance. The lighting is gentle and even. The color palette includes the black and pink of the case, the vibrant green and warm gold of the tree, and the white of her sweatshirt. A text overlay reads: 'but they feel so thoughtful and personal'. The camera is static.
0:15hands insert phone into case
A close-up shot focuses on a pair of hands demonstrating how a phone fits into a Casetify case. The hands hold a pink phone case with 'Mama' written in black script on the back, and then insert a black-screened smartphone into it. The phone slides smoothly into the case, showcasing its precise fit. The background is the blurred, twinkling lights and green branches of a Christmas tree, maintaining the festive context. The lighting is soft and clear, highlighting the product and the action. The colors are dominated by the pink and black of the case and phone, contrasted with the green and gold of the tree. A text overlay says: 'The cases hug your phone perfectly'. The camera is static.
0:17phone case on christmas tree branch
A close-up shot features a smartphone nestled within a black Casetify case, positioned carefully among the needles of a bright green Christmas tree branch. The case has a striking reflective back, showing a pink-to-orange gradient with 'MAMABEAR' written in bold pink letters. The camera lens area of the phone is prominent, showcasing the multi-lens setup. The branch is adorned with sparkling warm white fairy lights that create a bokeh effect in the background, adding to the magical holiday feel. The lighting is soft but vibrant, highlighting the product. The color palette is rich with the deep green of the tree, the warm glow of the lights, and the vibrant pinks and oranges of the phone case. Text overlays appear: 'and you can rest assured your phone will be protected' followed by 'Did I mention there’s a huge variety of styles?'. The camera is static.
0:21phone cases variety on tree
This close-up shot presents a quick montage of different Casetify phone cases, all resting on the branches of a Christmas tree. First, a pink case with 'Mama' in script is shown, then it transitions to a black case with an iridescent finish in an open white Casetify box. The cases are illuminated by the warm, twinkling fairy lights of the tree, creating a soft, festive glow. The tree's green needles provide a natural, textured backdrop. The lighting is warm and ambient. The dominant colors are the various shades of pink, black, and iridescent tones of the phone cases, set against the rich green of the Christmas tree. A text overlay reads: 'Sleek, bold minimal, aesthetic something for everyone'. The camera performs quick cuts between different cases, but within each cut, the camera is static.
0:24multiple cases on tree
A wider shot of a section of the Christmas tree shows several Casetify phone cases and their packaging interspersed among the branches and ornaments. A hand briefly enters the frame to adjust one of the cases. The tree is densely decorated with various ornaments and warm fairy lights, providing a rich, festive texture. The lighting is warm and diffuse from the tree lights. The overall color palette is a mix of green, red, gold, and the distinct colors of the phone cases (pinks, blacks, white packaging). A text overlay reads: 'minimal, aesthetic something for everyone'. The camera is static.
0:25casetify boxes under tree
The final scene is a low-angle shot, focusing on two pristine white Casetify gift boxes resting on a patterned, woven rug directly beneath the Christmas tree. Each box has the 'CASETiFY' logo prominently displayed in black text. A beige plush deer toy is visible in the soft-focused background, further enhancing the cozy, gift-giving atmosphere. The Christmas tree's base and lower branches, adorned with twinkling lights, are visible above and behind the boxes. The lighting is soft and warm, casting gentle shadows. The dominant colors are the white of the boxes, the natural hues of the rug (beige, red, brown), the green of the tree, and the warm yellow of the lights. Text overlays appear: 'Custom gifts that feel personal and practical' followed by 'only from CASETiFY'. The camera slowly pans upwards, revealing more of the tree.
