0:00man eating crispy snack close up
This scene features a close-up, low-angle shot of a person's lower face and right hand, holding a thin, irregularly shaped, crispy meat snack. The snack has a textured, grid-like pattern, appearing dark brown and golden-yellow from rendered fat. The person's mouth is slightly open, hinting at an expression of enjoyment or anticipation. They are wearing a plain white t-shirt and part of a blue baseball cap is visible in the upper frame. The background is a simple, light gray wall, suggesting an indoor setting. Overhead lighting casts subtle shadows. The overall color palette is muted, with the snack providing the main warm tones. Text overlays include 'MHMMMM...' in red with a white outline at the center of the frame, and 'Supercrunchy' in a red box with a white border at the bottom right. The brand tag '@carnivore.snax' is at the bottom left. The camera remains static throughout this short segment.
0:03bald man in gym with snacks
The scene presents a medium shot of a bald, muscular man sitting in what appears to be a gym or training facility, characterized by a black chain-link fence in the background. The man is wearing a black t-shirt with a distinctive yellow crown-like logo featuring a smiley face with X's for eyes. He looks down and slightly to his right, with a thoughtful or pleased expression, nodding subtly. His left ear shows signs of 'cauliflower ear', common in combat sports athletes. In the foreground and partially obscured, several 'CARNIVORE SNAX' product bags with red, white, and black branding are scattered. The lighting is even and bright, highlighting the man and products. Text overlay 'MMM' in red with white outline appears at the center, followed by 'Delicious' in a similar style. The camera is static.
0:04climber eating snack mountains
This scene is a close-up, eye-level shot of a rugged-looking man, likely in his 30s or 40s, with a prominent ginger mustache and beard. He is wearing a grey climbing helmet adorned with stickers and a light blue long-sleeved athletic shirt. The background is a stunning, sunlit mountainous landscape with jagged grey rock formations and a bright blue sky streaked with thin white clouds, typical of a high-altitude outdoor setting. The man is seen biting into a dark-colored meat snack, held between his thumb and forefinger. He looks directly at the camera with a satisfied expression, closing his eyes briefly as he chews. Red text overlays appear sequentially: 'LITTERALLY', then 'THE GREATEST THINGS', 'I'VE EVER', and finally 'PUT MY MOUTH'. The camera is static, capturing his focused enjoyment in the harsh but beautiful environment.
0:07man in kitchen explaining ingredients
The scene features a medium shot of an East Asian male, likely in his late 20s or early 30s, standing in a bright, modern kitchen. He wears black-rimmed glasses and a grey sleeveless tank top with 'Splash HOUSE' printed on it. His dark hair is styled in a medium length, swept back. He holds a dark, slightly glossy meat snack in his right hand, presenting it towards the camera. The background reveals a clean kitchen with white cabinets, a stainless steel bowl on a shelf to the left, and a neatly organized shelf with jars and bottles on the right. A wall covered with small framed photos adds a personal touch. The lighting is bright and even, giving a clean aesthetic. Red text 'INGREDIENTS' appears centrally on the screen. The camera is static as he speaks, maintaining a direct gaze.
0:08hand holding snack nature background
This is a close-up, eye-level shot focusing on a hand holding a single piece of meat snack. The snack is elongated, with a marbled pattern of dark brown meat and creamy yellow fat, showing a slightly wavy, dried texture. The hand, appearing to belong to a Caucasian individual, is slightly tilted, presenting the snack. The background is a lush, vibrant green landscape of trees and foliage, with a body of water (possibly a lake or river) and a bright sky visible in the distance, indicating an outdoor setting on a clear day. Natural, soft daylight illuminates the scene. Red text overlays sequentially: 'JUST MEAT' followed by 'AND SALT'. The camera subtly tilts and pans slightly, following the snack as it's held.
0:10man in black cap eating
The scene shows a medium shot of a Caucasian man, likely in his late 20s or early 30s, with short reddish-brown hair, a well-trimmed beard, and a black baseball cap with a white 'LA' logo worn forward. He is wearing a light beige t-shirt and a silver chain necklace. He brings a small, dark, round piece of meat snack to his mouth and bites into it with a satisfied expression. The background is a clean, bright indoor setting with white walls and a glimpse of a dark staircase railing to the right. Even, soft lighting illuminates the scene. Text overlays include '13 GRAMS' in red with white outline, followed by 'PER SERVING'. Additionally, Instagram-style text overlays appear at the bottom: '@carnivore.snax', 'Wagu bottom round snax', and 'Dude... amazing...'. The camera remains static.
0:12man in white cap tearing snack
This is a medium close-up shot of a Caucasian man, likely in his 30s or 40s, with a short dark beard and a white baseball cap with a red logo (possibly 'SPORTS') worn forward. He is wearing a white t-shirt with a 'CAN'T MISS KICKOFF TOUR' graphic. He holds a piece of meat snack with both hands, pulling it apart to reveal its inner texture and fat content. The snack appears to be a thicker, softer cut, with visible layers of meat and fat, indicating it's not as crispy as previous examples. The background is a bright, unfocused interior with white walls, possibly a living room or kitchen. The lighting is bright and soft. Red text overlays appear: 'NICE, FATTY' followed by 'PIECE OF', and then 'BRISKET'. The camera is static.
0:14young man eating snack close up
The scene is a tight close-up shot of an East Asian male, appearing to be in his late teens or early 20s, with stylish dark hair parted in the middle and wearing thin black-rimmed glasses. He wears a bright red hooded sweatshirt. He holds a small, rectangular piece of meat snack between his fingers and carefully places it into his mouth, using his finger to guide it. His eyes are slightly closed as he experiences the taste. The background is a blurred, light-colored indoor environment, possibly a kitchen or living room, with minimal details visible. Bright, soft lighting highlights his face and the snack. Red text overlays appear: 'LITERALLY JUST' and then 'MELTS IN YOUR MOUTH'. The camera is static, focusing intently on his interaction with the snack.
0:16man showing fatty snack
This scene revisits the man from the opening, presented in a close-up, low-angle shot. He has a subtle mustache, wears a white t-shirt and a blue baseball cap. He holds up a piece of the crispy meat snack, showcasing its marbled texture of dark brown meat and golden-yellow fat. His gaze is directed slightly past the camera, as if admiring the snack himself. The background is a plain light gray wall. The lighting is soft and even. Red text overlays appear: 'THAT FAT' followed by 'JUST MELTS IN YOUR MOUTH'. The brand tag '@carnivore.snax' and 'Supercrunchy' in a red box are visible at the bottom. The camera is static, maintaining a tight focus on the snack and the man's hands.
0:18bald man holding snax bag
The scene is a medium shot of the bald, muscular man from the gym setting, now holding a 'CARNIVORE SNAX' bag directly in front of him. He wears the same black t-shirt with the yellow crown logo. He looks off to the right side of the frame, with an expression of mild surprise or inquiry. The chain-link fence background is still visible, maintaining the gym aesthetic. The lighting is consistent, bright and even. Red text 'BEEF' is overlaid in the center, and product bags are still visible in the foreground. The camera is static.
0:19man in black cap reacting to snack
This is a medium shot of the Caucasian man in the black 'LA' baseball cap, featured earlier. He is wearing a light beige t-shirt and standing in a bright indoor setting with white walls. He looks surprised and bewildered, raising his eyebrows and widening his eyes, then tilts his head slightly as if trying to understand something. A dark staircase railing is visible in the background to the right. The lighting is bright and even. Red text overlays appear: 'WHAT?' followed by 'HOW DO THEY' and then 'DO THIS'. The Instagram-style text overlays '@carnivore.snax', 'Wagu bottom round snax', and 'Dude... amazing...' remain at the bottom of the screen. The camera is static, capturing his expressive reaction.
0:21man in kitchen good stuff
The scene returns to the East Asian male in the grey tank top and glasses, in his kitchen. This is a medium close-up shot as he looks directly at the camera, speaking. His expression is confident and approving, with a slight smile. The background, though blurred, shows the familiar kitchen elements like white cabinets and shelves with jars. The lighting remains bright and natural. Red text 'GOOD STUFF' with a white outline is centrally displayed on the screen. The camera is static, focusing on his direct address to the viewer.
0:22rick ross reviewing snack
This scene is a tight close-up shot of a distinguished African American man, possibly Rick Ross, with a full, well-groomed beard and dark rectangular sunglasses. He is wearing a camouflage-patterned jacket and a gold chain. He is speaking, with his lips slightly parted, and his expression suggests a serious yet satisfied evaluation. The background is indistinct and dark, possibly an indoor setting with subtle ambient light. The lighting emphasizes his face and glasses, creating a strong, authoritative presence. Red text 'THOUGH' with a white outline is centered on the screen. The camera is static, maintaining focus on his face.
0:23hand holding snack mountain backdrop
This scene features an extreme close-up of a Caucasian hand holding a piece of meat snack against a breathtaking mountain backdrop. The snack is irregularly shaped, with dark brown meat and golden-yellow fat, similar to the crispy type shown earlier. The hand is angled upwards, presenting the snack prominently. The background is a majestic, sunlit mountain range with rocky peaks and green forested lower slopes, under a bright blue sky with white clouds. This visually implies a natural, rugged, and adventurous setting. The lighting is natural and bright, highlighting the texture of both the hand and the snack. Red text 'NEVER BEEN A' is overlaid at the center. The camera is static.
0:24man hiking eating snack
The scene shows a profile medium shot of a Caucasian man, likely in his 30s, with short hair and a beard, wearing a dark grey or black hiking jacket, a beanie, and carrying a hydration pack. He is walking outdoors in a mountainous or rugged terrain, visible by the blurred rock formations and dusty ground in the background. He brings a bright orange-colored snack, possibly a different flavor or type, to his mouth and bites into it. His eyes are closed in enjoyment as he chews. The lighting is natural daylight, casting soft shadows. Red text 'BETTER TASTING' is overlaid, followed by 'ITEM IN THE HISTORY'. The camera is static, capturing the natural action of snacking during a hike.
0:26man holding pork snack close up
This is a very tight close-up shot of a Caucasian man's face, likely in his 30s, with a dark beard and dark beanie. He is wearing a vibrant blue jacket. His eyes are closed, indicating deep enjoyment or concentration. He holds a light pinkish-beige, somewhat translucent piece of meat snack, which appears thin and waffle-textured, consistent with a pork rind or a very thinly sliced pork snack. The background is blurred and dark, suggesting an indoor or dimly lit outdoor setting. The lighting is soft and focused on his face and the snack. Red text 'OF ANYTHING' is overlaid, followed by 'IN A BAG!'. The word 'pork' appears briefly in a smaller, white font. The camera is static.
0:27man in white cap eating enthusiastically
The scene returns to the Caucasian man in the white baseball cap with the red logo, and a white t-shirt. This is a medium close-up shot as he eagerly bites into a piece of the meat snack. He chews with his mouth full, displaying an enthusiastic and satisfied expression. He then speaks directly to the camera, gesturing with another piece of snack held in his hand. The background is a bright, white indoor setting. The lighting is soft and frontal. Red text 'BAG!' is overlaid, followed by 'CARNIVORE SNAX'. The man then states, 'That's Carnivore Snax.' The camera is static, capturing his genuine excitement and endorsement.
0:30man in black cap missing out
This segment features the Caucasian man in the black 'LA' baseball cap, light beige t-shirt, and beard. It's a medium shot in a bright, indoor setting with white walls and a visible staircase railing. He speaks directly to the camera with a friendly, engaging, and slightly emphatic tone, explaining that viewers are 'missing out' if they don't know Carnivore Snax. He then takes another bite of a small, dark, round snack with a satisfied expression. This scene includes a repeated sequence of his surprised reaction ('What? How do they do this?') from an earlier segment, emphasizing his genuine astonishment at the product's quality. Text overlays include 'KNOW WHAT', 'SNACKS ARE...', 'MISSING OUT', and then the repeated 'WHAT?' and 'HOW DO THEY'. The Instagram tags '@carnivore.snax', 'Wagu bottom round snax', and 'Dude... amazing...' persist at the bottom. The camera remains static throughout, capturing his full range of expressions and explanations.
0:37transition graphic
A quick, full-screen graphic transition featuring a vibrant red circle with a perfectly centered, smaller white circle within it. The transition is very brief, serving as a visual break between the user-generated content and the final product advertisement. The colors are bold and flat, creating a clean and impactful visual cue. There are no text overlays or complex actions, just a simple, immediate change of visual state. The camera is static, capturing this brief, intentional graphic element.
0:37product display with call to action
This is a static, wide shot featuring a clean, stylized product display. Three white 'CARNIVORE SNAX' packages are arranged in a fanned formation against a light beige background with a dynamic red, brush-stroke texture around the top and sides, giving it a rustic yet modern feel. The central package is a 'NEW YORK STRIP BEEF & SALT' variety, flanked by 'CHICKEN SLIDER' and 'PORK LOIN' packages. All packages prominently display 'ONLY 2 INGREDIENTS'. Below the product display, a bold red rectangular button with white text reads 'SHOP ALL SNAX', serving as a clear call to action. The lighting is even and bright, ensuring all product details and text are clearly legible. The overall color palette is red, white, beige, and black, creating a strong brand identity. The camera is static.
