0:00intro talking head with box A medium shot frames a young woman from the chest up, standing in a kitchen. She has medium-length brown hair, brown eyes, and is wearing a multi-colored, striped cardigan (light blue, cream, dark blue, red) over a black top. She looks directly at the camera, speaking and gesturing with her hands. Her facial expression is friendly and engaging. In her right hand, she holds a closed rectangular box, predominantly pink with a gradient to light blue, with the 'IPSY' logo faintly visible. The kitchen background features light wooden cabinets, a stainless steel refrigerator with magnets, and a black air fryer on the countertop. A speech bubble-like text overlay, mimicking a social media comment, is present on the left side of the screen: 'Reply to makeuopobsessed_33's comment' and 'Why did nobody tell me about the $10 off sooner? 🤨👁️👁️'. The lighting is bright and even, suggesting an indoor, well-lit environment. The overall color palette is warm and inviting due to the wooden cabinets and the woman's colorful attire.
0:03overhead box open An overhead shot shows the inside of an open rectangular pink box. The box has a vibrant fuchsia interior and displays the 'IPSY' logo on the inner lid. Inside, several beauty products are neatly arranged: a small purple makeup bag with red bow patterns, various boxed and bottled skincare items, and makeup products. A hand with neatly manicured short nails (grey polish) reaches into the box, seemingly to retrieve an item. The background is a speckled granite or quartz countertop, providing a neutral texture. The lighting is bright and direct, highlighting the colors of the products and the pink box. A white text overlay at the bottom reads: 'You get five products'.
0:04close up serum bottle A tight close-up shot focuses on a small, square amber-colored glass bottle with a white dropper top, held by two hands. The bottle's label, 'LOUMI skincare Rose Glow', is clearly visible, featuring a minimalist design with red and black text. The liquid inside the bottle is a translucent golden-orange hue. The background is blurred, showing hints of the pink IPSY box. The hands are manicured with light grey nail polish. Bright, soft lighting illuminates the product. A white text overlay at the bottom of the screen reads: 'a month for the price of a green juice.'
0:05close up concealer A close-up shot focuses on a clear rectangular plastic tube of 'tarte RADIANT shape tape' concealer, held by two hands. The product packaging is beige with gold accents and white text. The concealer tube itself is sleek and cylindrical. The background is blurred, showing the vibrant pink of the IPSY box. The hands holding the product have short, neatly polished light grey nails. The lighting is bright and even, highlighting the product's details. The white text overlay 'a month for the price of a green juice.' continues from the previous scene, emphasizing the product's value proposition within the subscription.
0:06talking head open box A medium shot returns to the woman from the chest up, standing in the same kitchen. She is still wearing the multi-colored cardigan over a black top. The IPSY box is now open on the countertop in front of her, revealing some of the beauty products inside. She looks directly at the camera, speaking animatedly and using hand gestures, her expression still bright and engaging. The persistent speech bubble-like text overlay,
0:08overhead box product selection An overhead shot again features the open pink IPSY box on the granite countertop. A hand with light grey nail polish is seen reaching into the box, hovering over the various beauty products. The inside of the box, with its fuchsia color and 'IPSY' logo on the lid, is clearly visible. The hand appears to be selecting or retrieving a product. The products inside include several white boxed items, the purple makeup bag, and various bottles. A white text overlay at the bottom reads: 'IPSY curates'. The lighting is bright and even, highlighting the details of the products.
0:09close up product on hand A very tight close-up shot focuses on a hand applying a pea-sized dollop of a light pink, somewhat shimmery liquid product onto the back of another hand. The product tube or bottle from which it's dispensed is partially visible, black with white text. The skin of the hand is fair, and a prominent silver ring is visible on the index finger. The background is blurred, showing hints of the pink IPSY box. The lighting is direct and bright, emphasizing the texture and color of the product. A white text overlay at the bottom reads: 'each pick based on your features,'. This segment demonstrates the product's consistency.
0:10close up product swatch A very tight close-up shot shows a hand actively smearing the previously applied light pink product onto the back of the hand. A finger is used to spread the product, which appears to blend into the skin, revealing a subtle glow or tint. The hand has fair skin and a silver ring on the index finger. The background is blurred, maintaining focus on the product demonstration. The lighting is bright and soft, highlighting the product's texture and blending capability. A white text overlay at the bottom reads: 'your style, and your favorite beauty brands.'. This shot emphasizes the personalized nature of the product selection.
0:12overhead box picking pencils An overhead shot again features the open pink IPSY box on the granite countertop. A hand with light grey nail polish reaches into the box to pick up two elongated, cylindrical makeup pencils (likely eyeliners or lip liners). The products inside the fuchsia-colored box, including other boxed items and the purple makeup bag, are still visible. The 'IPSY' logo on the inner lid is also clear. The lighting is bright and highlights the products. A white text overlay at the bottom reads: 'Your picks get delivered every month'. This segment shows another type of product included in the subscription.
0:13close up pencil swatches A tight close-up shot displays two makeup pencil swatches on the back of a hand. One swatch is a deep brown, and the other is a rich reddish-brown or plum color. The pencils themselves, with white barrels and caps, are held in the hand, positioned to show the swatches. The hand has fair skin and a silver ring on the index finger. The background is blurred, showing a hint of the pink IPSY box. Bright, direct lighting illuminates the swatches, making their colors and textures prominent. The white text overlay 'Your picks get delivered every month' continues from the previous scene, emphasizing the monthly delivery aspect.
0:14close up spray bottle A tight close-up shot shows a hand holding a dark amber glass spray bottle, which appears to contain a liquid with some shimmering particles. The label 'GROWN ALCHEMIST' is visible in white text. The bottle has a black spray top. The hand has fair skin and a silver ring on the index finger. The background is blurred, showing hints of the pink IPSY box. The lighting is bright and direct, making the bottle and its contents distinct. The white text overlay 'Your picks get delivered every month' continues, reinforcing the subscription benefit.
0:15overhead box makeup bag An overhead shot of the open pink IPSY box on the granite countertop. A hand with light grey nail polish is pulling out a small, soft purple makeup bag with a red zipper and embroidered red bow patterns. The 'IPSY' logo on the inner lid is clear. Other products, including a white boxed item, are still inside the fuchsia-colored box. The lighting is bright and highlights the texture of the bag. A white text overlay at the bottom reads: 'in this limited-edition makeup bag,'. This scene highlights an additional item included with the subscription.
0:16talking head with makeup bag A medium shot returns to the woman in the kitchen, still wearing the multi-colored cardigan. The open IPSY box is on the counter in front of her, and she is holding the purple makeup bag in her left hand, gesturing with her right. Her expression is enthusiastic and she smiles directly at the camera while speaking. The kitchen background and lighting remain consistent. The speech bubble text overlay 'Why did nobody tell me about the $10 off sooner? 🤨👁️👁️' persists on the left side of the screen. A white text overlay at the bottom reads: 'so you're getting to try new makeup,'. This scene links the physical product to the benefits of the subscription.
0:18close up skincare product A tight close-up shot shows a hand squeezing a light blue-green, gel-like skincare product from a tube. The product emerges in a thick, distinct swirl. The tube itself is light blue-green with a white cap. The hand has fair skin and is clean, with neatly manicured nails. The background is blurred, showing hints of the pink IPSY box and the purple makeup bag. The lighting is bright and even, highlighting the product's texture and color. A white text overlay at the bottom reads: 'skincare, haircare, and more'. This scene demonstrates the variety of product categories offered.
A tight close-up shot focuses on a hand opening a sleek, golden metallic tube of mascara. The black brush and liquid product are pulled out, showing the mascara's texture and applicator. The tube has 'LABS' faintly visible on its side. The hand has fair skin with neatly manicured nails. The background is blurred, showing hints of the pink IPSY box and the purple makeup bag. The lighting is bright and directed, clearly showing the mascara. A white text overlay at the bottom reads: 'trending beauty without the stress of shopping around.'. This highlights another type of beauty product available.
0:20close up lipstick A tight close-up shot shows a hand twisting up a solid pink lipstick from its pale pink cylindrical casing. The lipstick bullet is a matte, muted pink shade. The hand has fair skin with neatly manicured nails (light grey polish). The background is blurred, showing hints of the pink IPSY box and the purple makeup bag. The lighting is bright and even, accentuating the lipstick's color and texture. A white text overlay appears in two parts: first, 'trending beauty without the stress of shopping around.', followed by 'If you've been on the fence, now's the time to do it.'. This shot emphasizes the ease of acquiring popular beauty products through IPSY.
0:22talking head with product cta A medium shot of the woman in the kitchen, still wearing her colorful cardigan. The open IPSY box is on the counter, and she holds a white boxed beauty product in her left hand. She looks directly at the camera, speaking with a confident and encouraging expression, gesturing with her right hand. The speech bubble text overlay 'Why did nobody tell me about the $10 off sooner? 🤨👁️👁️' remains visible. A white text overlay at the bottom reads: 'If you've been on the fence, now's the time to do it.'. This scene serves as a strong call to action, building on the product demonstrations.
0:24close up product swirl A tight close-up shot focuses on a hand squeezing a light pink, possibly whipped or foamy, product from a tube. The product is squeezed in an aesthetically pleasing swirl pattern onto the opening of the tube. The tube itself is peach-colored with green and black stripes. The hand has fair skin with neatly manicured nails. The background is blurred, hinting at the pink IPSY box. The lighting is bright and focused, emphasizing the product's texture and color. A white text overlay at the bottom reads: 'IPSY's offering $10 off your first bag when you sign up.'. This visual highlights a specific product while delivering a promotional offer.
0:27outro talking head with box A medium shot of the woman in the kitchen for the final time. She is wearing the multi-colored cardigan and holds the closed pink IPSY box in her hands. She maintains eye contact with the camera, speaking with a pleasant and concluding expression, making a final gesture with her hands. The speech bubble text overlay 'Why did nobody tell me about the $10 off sooner? 🤨👁️👁️' remains on screen. A final white text overlay at the bottom reads: 'Take the Beauty Quiz to get started.'. This serves as a clear and concise final call to action, wrapping up the video.
