0:00intro sweatshirt model
The scene opens with a medium shot of a young woman standing against a plain white or off-white fabric backdrop, likely a seamless paper roll or draped sheet, suggesting a studio or clean, minimalist setting. She is wearing a cream-colored, textured crewneck sweatshirt and light-wash blue jeans. Her curly brown hair is styled in a loose, casual bun with some strands framing her face. She subtly turns her head from looking forward to looking to her right, her eyes cast upward slightly, with a soft, content expression. Her hands are gently pulling down on the hem of her sweatshirt. The lighting is soft and natural, coming from the upper left, creating gentle shadows and highlights on her face and the fabric. The overall color palette is muted and clean, dominated by creams, blues, and natural skin tones. The text 'this is the' is overlaid in white, sans-serif font, positioned in the lower-left quadrant of the screen.
0:00spokesperson car talk
The camera is positioned in a close-up, slightly high angle, inside a car, focusing on a woman speaking directly to the viewer. She is wearing large, stylish, brown-tinted sunglasses that cover a significant portion of her face, reflecting the bright outdoor environment. Her dark brown hair is styled with subtle waves and falls over her shoulders. She wears a dark gray or black textured crewneck sweatshirt, adorned with two silver chain necklaces, one short and chunky, the other longer and thinner with a small oval pendant. The background shows the car interior, including parts of the dashboard and front passenger seat, with bright sunlight streaming through the sunroof and windshield, indicating a sunny day. Reflections of the road and sky are visible in her sunglasses. She gestures animatedly with her right hand, holding up her pointer and middle finger, as she speaks. The overall tone is casual and conversational. Text overlays appear sequentially: 'no matter what', 'you wear it with', 'and it looks', 'special'.
0:04in store product showcase
A medium wide shot shows a woman holding up a cream-colored, textured crewneck sweatshirt on a white hanger against a bright, minimalist store setting. The background features light-colored wooden wall panels and a white clothing rack to the right, filled with black and white garments, indicating a boutique or clothing store. The woman, with long, dark hair with gray streaks, wears a black long-sleeved top and light blue jeans. She stands with her left leg slightly bent and her right arm extended, holding the hanger, while her left hand gestures towards the sweatshirt or fiddles with her other hand, which has several rings. The lighting is bright and even, highlighting the texture of the sweatshirt. The overall color palette is neutral with blacks, whites, and light blues. Text overlays appear: 'inside-out', 'in fleece', 'super cute', 'we cannot', 'keep in stock'.
0:09sweatshirts on rack colors
A static medium shot captures five textured crewneck sweatshirts hanging on a simple black garment rack against a muted, light brown or gray studio backdrop. The sweatshirts are neatly arranged on white hangers, showcasing a range of neutral colors: two light cream/off-white, one beige, and two dark, one navy and one black. The lighting is soft and even, highlighting the fluffy texture of the fabric. The overall aesthetic is clean and focused on product display. White, sans-serif text overlays appear: 'an instant classic', 'this is ziggy', 'from perfectwhitetee'.
0:11product detail close up
A tight medium shot focuses on the torso of a person, likely a woman, wearing a white textured crewneck sweatshirt tucked into light-wash blue jeans. The background is a clean, plain white wall, providing a stark contrast that highlights the product. The person's right hand is casually placed in the front pocket of her jeans, revealing a glimpse of a gold bracelet and red nail polish. The left side of the frame shows the fabric of the sweatshirt falling naturally. The lighting is bright and even, casting minimal shadows and emphasizing the texture and fit of the garment. The color palette is fresh and clean, dominated by white and blue, with small accents of red and gold. Text overlays appear: 'the inside out', 'crew', 'literally'.
0:14spokesperson car talk part2
This scene is a direct continuation of the earlier car scene, with a close-up, slightly high-angle shot of the woman in the car. She is wearing the same large brown-tinted sunglasses, black textured crewneck sweatshirt, and silver chain necklaces. She is speaking directly to the camera, gesturing with her left hand, which she raises and then lowers. The car interior is visible behind her, with sunlight through the sunroof and reflections in her sunglasses. Her expression is animated and enthusiastic. The background remains consistent with the previous car shot. The overall color palette is warm due to the sunlight. Text overlays appear: 'it goes', 'with everything'.
0:16styling montage
This is a rapid montage showcasing the versatility of the sweatshirt through different styling options on various models. The first shot (16.9s-17.7s) features the initial model in the white sweatshirt and blue jeans, arms crossed, smiling against the white fabric backdrop. The second shot (17.7s-18.7s) shows a model wearing a cream sweatshirt with light grey sweatpants and a grey blazer, standing against a white wall with an electrical outlet and a beige leather pouf. The third shot (18.7s-19.9s) presents a model in a black sweatshirt and blue jeans, with her right hand near her chin, against a grey studio backdrop. The final shot (19.9s-21.8s) is an overhead, moving shot of a model walking, focusing on her lower body in a white sweatshirt, blue jeans, and bright red sneakers on an asphalt surface scattered with small debris like leaves. Text overlays appear across these shots: 'sweats, leggings,', 'sneakers, boots', 'there's'. The lighting is varied, from soft studio light to bright outdoor sun. The color palette shifts with each outfit, demonstrating adaptability.
0:21product features breakdown
A close-up shot focuses on a dark gray or black textured crewneck sweatshirt hanging on a white hanger against a plain, muted grey studio backdrop. The fabric's textured, fleece-like quality is highly visible. White lines and text overlays are dynamically animated onto the image, pointing to specific features of the sweatshirt. The first set of annotations highlights 'inside-out seaming' (pointing to the collar and shoulder seam) and 'buttery soft cotton fleece' (pointing to the main body fabric). The text 'nothing like it' appears at the bottom. The second part of the scene introduces another annotation, 'fits like your favorite vintage sweatshirt', pointing to the overall shape and cut of the garment, with the text 'anywhere else' appearing. The lighting is soft and even, creating a professional product presentation. The color palette is monochromatic with dark grey/black, white, and subtle grey background.
0:26spokesperson color montage
This segment combines the spokesperson's message with quick cuts showcasing product variations. It begins with the woman from the car (26.9s-27.7s), in a close-up shot, wearing the same outfit and sunglasses, continuing her monologue. She gestures with her right hand. Text overlays 'except for', 'perfectwhitetee' appear. This is followed by a quick medium shot of a model with long red hair (27.7s-28.7s) wearing a black textured crewneck sweatshirt and blue jeans, posing against a white fabric backdrop. Text 'every month,' is shown. Next, another model (28.7s-29.4s) with long brown hair, wearing a navy textured crewneck sweatshirt and blue jeans, adjusts her collar against a white fabric backdrop. Text 'come out' appears. The segment concludes with the spokesperson in the car (29.4s-30s) stating 'it's the best' with an enthusiastic expression. The lighting and settings vary between the car's bright interior and the soft studio lighting.
0:30final cta model
A tight medium shot of the first model is featured, identical to the earlier product detail shot. She is wearing the white textured crewneck sweatshirt tucked into light-wash blue jeans, with her hands casually in her jean pockets. The background is a clean, plain white wall. The lighting is bright and even. Large, bold, white sans-serif text 'perfectwhitetee' is prominently displayed in the center, overlapping the model's torso. Below this, a white rectangular button with 'shop now' in black text is overlaid, serving as a clear call to action. The overall aesthetic is clean, bright, and product-focused, designed to encourage purchase.
