0:00woman holding sweatshirt
A medium shot frames a woman, approximately in her late 30s to early 40s, with long, straight brown hair, standing and holding up a cream-colored sweatshirt on a white hanger. She is positioned slightly to the right of the frame's center, facing the camera. The background is a minimalist, brightly lit room, likely a retail space or studio, with white walls and a clothing rack visible on the far right, sparsely populated with dark garments. Soft, even lighting illuminates the scene, creating minimal shadows and highlighting the texture of the sweatshirt. The woman gestures with her left hand as she speaks, presenting the garment. The overall color palette is neutral, dominated by whites, creams, and muted grays in the background. The text 'this is an' and 'in' appears on the screen, followed by 'super' and 'this thing' to emphasize her words.
0:04woman in car talking
A medium close-up shot of a woman in her late 30s to early 40s, seated in the driver's seat of a car. She is wearing large, dark, square-framed sunglasses that cover a significant portion of her face. Her long brown hair is styled casually, falling over her shoulders. The car interior is visible behind her, primarily in dark tones, with a panoramic sunroof allowing bright natural light to stream in from above, creating a soft overhead illumination on her face. Her expression is animated as she talks directly to the camera, gesturing with her hands. The lighting is bright and natural, coming from the top and front, creating a pleasant, well-lit portrait. Text 'no matter what' appears on screen, followed by 'it looks cool' and 'and it looks special' emphasizing her speech.
0:07sweatshirts on rack light
A static medium shot showcases three identical sweatshirts, hanging neatly on white plastic hangers on a sleek, black metal clothing rack. The sweatshirts are presented in varying light, neutral tones: white, light beige, and light grey. They all feature the same 'inside-out' fleece texture and raglan sleeves. The background is a soft, light grey fabric, providing a clean and understated backdrop that highlights the garments. The lighting is soft and even, suggesting studio conditions, emphasizing the texture and subtle color differences of the apparel. Text overlays 'an instant classic' and 'this is ziggy' appear on the screen, branding the product and emphasizing its timeless appeal.
0:09sweatshirts on rack dark
A static medium shot presents three identical sweatshirts, hanging neatly on white plastic hangers on a sleek, black metal clothing rack. In contrast to the previous scene, these sweatshirts are in darker, muted tones: dark blue, dark grey, and black. They maintain the 'inside-out' fleece texture and raglan sleeves. The background is a soft, dark grey fabric, offering a sophisticated contrast to the white hangers. The lighting is still soft and even, highlighting the deep colors and plush texture of the fleece. Text overlays 'this is ziggy' and 'from perfectwhitee' identify the product and its brand. The overall aesthetic is minimalist and focused on product presentation.
0:10model wearing white sweatshirt jeans static
A medium shot focuses on the torso and upper legs of a female model, highlighting a white, long-sleeved sweatshirt paired with light blue, straight-leg denim jeans. The model stands with her hands casually tucked into the front pockets of her jeans, showcasing the fit and style of the garments. The background is a clean, plain white wall, creating a stark contrast that makes the clothing stand out. The lighting is bright and diffused, suggesting natural light or studio softboxes, illuminating the texture of the sweatshirt and the denim. The color palette is fresh and clean, dominated by white and light blue. Text overlays 'the inside out', 'crew', and 'perfect' describe the garment's features and quality, enhancing the product's appeal.
0:13woman in car talking again
This is a reprise medium close-up shot of the woman from the earlier car scene (4950ms - 7850ms). She is again seated in the driver's seat of a car, wearing large, dark, square-framed sunglasses and a dark grey or black long-sleeved sweatshirt with layered silver chain necklaces. Her long brown hair is visible around her shoulders. The car interior, primarily dark, and the panoramic sunroof are seen in the background, providing bright overhead natural light. Her expression remains engaged and conversational as she talks directly to the camera, using hand gestures to emphasize her words. The text 'it goes' and 'with everything' appears on the screen, underscoring her message about the garment's versatility.
0:15model wearing white sweatshirt jeans smiling
A medium shot captures a female model from the waist up, featuring a cream-colored, long-sleeved sweatshirt paired with light blue denim jeans. She stands with her arms crossed over her chest, displaying a friendly smile to the camera. The background is a muted, light-colored wall, providing a clean and soft canvas for the outfit. The lighting is soft and natural, casting a gentle glow on her face and the fabric textures. The overall color scheme is light and inviting, emphasizing comfort and style. The text 'with denim.' appears on the screen, specifying a styling option for the sweatshirt.
0:16model wearing blazer sweats
A full-body shot features a female model, approximately in her mid-20s to early 30s, dressed in a stylish, casual-chic ensemble. She wears a light grey blazer over a cream-colored sweatshirt, paired with light grey sweatpants and white sneakers. Her left arm is casually bent, with her hand near her face, and she leans against a plain white wall. A minimalist beige pillow or cushion is visible on the floor to her right. The background is a clean white wall, illuminated by soft, diffused natural light, creating gentle shadows. The color palette is monochromatic, focusing on various shades of grey and cream, conveying a relaxed yet put-together aesthetic. The text 'sweats, leggings,' appears on the screen, suggesting other styling combinations.
0:17model stretching sweatshirt
A medium shot captures a female model from the chest to just above the knees, showcasing a cream-colored, long-sleeved sweatshirt and light grey sweatpants. She is in a dynamic pose, stretching both arms upwards, with her head tilted down and a slight smile, suggesting comfort and flexibility of the garment. The background is a plain white wall, softly lit by diffused light. The lighting emphasizes the texture of the sweatshirt and the comfortable drape of the sweatpants. The color palette is soft and neutral, featuring creams and light greys. The text 'sneakers, boots' appears on the screen, suggesting further footwear pairings for the outfit.
0:18model walking denim
A medium shot focuses on the lower torso and legs of a person walking on a rough, light grey concrete surface. The person is wearing a white, textured sweatshirt and light-wash blue jeans, paired with bright red shoes. The camera is positioned slightly above and behind the person, following their movement. The ground is scattered with a few fallen leaves or debris, indicating an outdoor setting. The lighting is bright and natural, creating clear visibility of the clothing and footwear. The overall color palette is casual, combining the classic blue of denim with the crisp white sweatshirt and a pop of vibrant red from the shoes. The text 'sneakers, boots' appears on the screen, reiterating styling options for the sweatshirt.
0:20sweatshirt product details
A close-up shot focuses on the upper portion of a dark grey, textured sweatshirt, hanging on a white plastic hanger against a dark grey background. The lighting is even and soft, highlighting the unique 'inside-out' fleece texture of the fabric. The crew neck and raglan sleeve construction are clearly visible. Detailed annotations appear on screen: 'inside-out seaming' with a line pointing to the collar and sleeve seam, 'buttery soft cotton fleece' pointing to the main fabric, and 'fits like your favorite vintage sweatshirt' appearing at the bottom. The brand label, 'perfectwhitee', is visible on the inner collar. The text 'nothing like it' appears prominently, followed by 'out there' and 'anywhere else', emphasizing the product's uniqueness. The scene is purely dedicated to showcasing product features and material quality.
0:23woman in car talking perfectwhitee
This is a repeated medium close-up shot of the woman in the car. She is in the driver's seat, wearing large, dark, square-framed sunglasses, a dark grey or black long-sleeved sweatshirt, and layered silver chain necklaces. Her long brown hair is visible, and the car's dark interior with the bright panoramic sunroof is in the background. She talks directly to the camera with an animated expression, using hand gestures. The lighting is bright and natural. The text 'except for' appears on the screen, followed by 'perfectwhitee', directly linking the unique product to the brand.
0:25model white sweatshirt white pants
A full-body shot features a female model with dark, curly hair, posing in an all-white ensemble. She wears a white, textured crew-neck sweatshirt and matching white sweatpants, with her hands tucked into the sweatpants' pockets. The background is a light, neutral-toned curtain or fabric, providing a soft and diffused backdrop. The lighting is even and gentle, illuminating her from the front and slightly above. The color palette is monochromatic, focusing on the pristine white of her outfit, conveying a sense of clean comfort and modern style. The text 'new colors' appears on the screen, highlighting product updates.
0:27model cream sweatshirt jeans posing
A full-body shot showcases a female model with long, straight brown hair, styled in a side part. She is wearing a cream-colored, textured crew-neck sweatshirt and light-wash blue jeans, posing with her left hand near her hip and her right arm slightly bent. The background is a light, neutral-toned curtain or fabric, similar to the previous scene, providing a clean and understated backdrop. The lighting is soft and even, highlighting the textures of the garments. The color palette combines neutral cream with classic denim blue, presenting a versatile and comfortable everyday look. The text 'come out' appears on the screen, completing the thought about new colors.
0:28woman in car talking best
This is a repeated medium close-up shot of the woman in the car. She is in the driver's seat, wearing large, dark, square-framed sunglasses, a dark grey or black long-sleeved sweatshirt, and layered silver chain necklaces. Her long brown hair is visible, and the car's dark interior with the bright panoramic sunroof is in the background. She talks directly to the camera with an animated expression, using hand gestures. The lighting is bright and natural. The text 'it's the best' appears on the screen, serving as a final endorsement of the product.
0:28model white sweatshirt jeans cta
A medium shot focuses on the torso and upper legs of a female model, highlighting a white, long-sleeved sweatshirt paired with light blue, straight-leg denim jeans. The model stands with her hands casually tucked into the front pockets of her jeans, showcasing the fit and style of the garments. The background is a clean, plain white wall, creating a stark contrast that makes the clothing stand out. The lighting is bright and diffused, suggesting natural light or studio softboxes, illuminating the texture of the sweatshirt and the denim. The color palette is fresh and clean, dominated by white and light blue. An overlay of text reads 'perfectwhitee' at the top center, with a 'shop now' button beneath it, serving as a clear call to action for the brand's product. The scene is static, providing a clear and inviting final product presentation.
