0:00close up jerky outdoors
A tightly framed close-up shot focuses on a piece of dark, textured beef jerky being held by a light-skinned hand, with visible knuckles and short fingernails. The jerky has irregular, burnt-like edges and a somewhat glossy, fibrous surface, displaying variations of dark brown and lighter tan areas where fat or connective tissue is present. The background is a soft, out-of-focus blur of lush green foliage and bright, dappled sunlight, suggesting an outdoor environment. The lighting is natural and bright, creating some sheen on the jerky. Overlaid on the upper center of the frame is a red rectangular graphic with a white outline and bold white text that reads: 'THE CLEANEST SNACK IN EXISTENCE'. The overall color palette is earthy browns and greens with a bright red accent.
0:02young man eating jerky indoors
A medium shot captures a young man indoors, seen from the chest up and slightly to the right, as he takes a bite of the beef jerky. He is wearing a white, mesh-patterned baseball cap and a white t-shirt. His expression is focused on the snack, with his cheeks slightly puffed out from chewing. The background is a blurred interior space, possibly a kitchen, with hints of grey countertops and white cabinets. The lighting is soft and even. Overlay graphics include the red banner 'THE CLEANEST SNACK IN EXISTENCE' at the top, and two animated emojis at the bottom left: a red cartoon steak followed by a white plus sign, and then a cartoon salt shaker. The overall color scheme is neutral with the vibrant red graphic.
0:03bearded man holding bag outdoors
A medium shot features a bearded man looking directly at the camera while holding a package of 'CARNIVORE SNAX'. He stands outdoors, with a dense, out-of-focus background of green trees, suggesting a forest or natural setting. The man wears a dark green hoodie with a 'RED ARROW' logo and a deer graphic, and a black baseball cap with a 'RED ARROW' patch. His beard is full and dark. The lighting is natural and slightly overcast, casting soft shadows. Text overlays appear at the bottom: 'CAREFUL LADIES...' followed by 'THIS'LL PUT HAIR ON YOUR CHEST.' The product packaging is prominent, showing a stark design with red and white colors. The color palette is dominated by greens, browns, and the contrasting red and white of the product.
0:06woman eating jerky in car
A medium close-up shot of a woman with long, grey-blonde hair, sitting in a car and eating a piece of jerky. She wears a teal tank top. Initially, she looks down at the jerky with a thoughtful expression, then looks up at the camera with a wide, excited smile after taking a bite. The car interior is visible behind her, with parts of the dashboard and a fuel pump outside the window, blurred. The lighting is bright and natural, coming from outside the car. Text overlays appear on the lower half of the screen: 'BETTER VERSION' followed by 'OF BEEF JERKY'. The overall mood is positive and enthusiastic, with a bright color palette focused on the woman's top and hair.
0:08woman eating jerky outdoors
A close-up shot focuses on a light-skinned woman outdoors, bringing a piece of dark beef jerky to her mouth. Her dark brown hair frames her face, and her eyes are closed as she savors the bite. She wears light-colored nail polish. The background is a soft blur of green foliage, indicating a natural outdoor setting. A graphic of a grey megaphone with a red center is overlaid near her mouth, indicating an audible crunch. The natural lighting highlights her skin and the texture of the jerky. The color palette is natural greens and browns, with hints of red from her nail polish and the megaphone graphic.
0:10hand holding jerky outdoors
A close-up shot captures a light-skinned hand holding a large, flat, dark piece of beef jerky against an outdoor backdrop. The jerky has distinct dark brown, almost burnt-looking sections, and lighter, marbled fat areas. The background is softly blurred, showing parts of a wooden chair and large grey rocks, surrounded by green vegetation under bright, natural light. The text 'IT'S 100% GRASS FED' is overlaid at the bottom center of the frame. The overall color scheme emphasizes natural tones of brown, green, and grey.
0:11bearded man opening bag outdoors
A medium shot shows a bearded man outdoors, wearing a camouflage tank top and a matching baseball cap, actively opening a white and red 'CARNIVORE SNAX' bag. He is positioned in a somewhat arid, wooded area, with scattered pine trees and dry grass under a bright, sunny sky. Sunglasses rest on his cap. He gestures with his hands as he talks, emphasizing the product. Text overlays at the bottom read: 'AND FINISHED BEEF'. The lighting is direct sunlight, creating clear shadows. The dominant colors are greens, browns, and the bright white and red of the product packaging.
0:13man with blue hat holding bag outdoors
A close-up shot captures a young man with a mustache and beard, wearing a light blue baseball cap, holding a 'CARNIVORE SNAX' bag. He is outdoors under a bright, clear blue sky. His expression is engaging and enthusiastic as he looks directly at the camera. The background is a blurred residential street with a house and cars. The bright sunlight creates a vibrant atmosphere. Text overlays at the bottom state: 'VERY NUTRIENT DENSE'. The prominent colors are the vivid blue of the sky and cap, the man's tanned skin, and the product's red and white packaging.
0:14woman eating jerky indoors kitchen
A medium close-up shows a woman indoors, eating a piece of jerky while talking to the camera. She has long, dark hair and wears a black blazer over a bright blue top, with large hoop earrings. She is in a modern kitchen setting with white cabinets and light-colored countertops visible in the softly blurred background. The lighting is bright and even, likely artificial kitchen lighting. Text overlays appear: 'HIGH PROTEIN' followed by 'EASY SNACK'. Her expression is animated and positive, conveying her enjoyment of the product. The color palette is dominated by the contrasting black, blue, and white, with the natural tones of the jerky.
0:16muscular man eating jerky in water
A medium shot captures a muscular, light-skinned man with short blonde hair, standing waist-deep in clear blue water, eating a piece of jerky. He wears dark sunglasses and a silver chain. Behind him, other people are visible on boats under a bright, partly cloudy sky, suggesting a lake or recreational water setting. The lighting is bright and sunny, creating reflections on the water. Text overlays at the bottom of the screen state: '13 GRAMS PROTEIN PER SERVING'. The dominant colors are the vivid blue of the water and sky, the man's tanned skin, and the subtle greens of distant trees. The mood is relaxed and active.
0:18man in kitchen holding bag
A medium shot shows a light-skinned man with dark hair, wearing a dark blue sleeveless athletic shirt, standing in a modern kitchen. He smiles pleasantly at the camera while holding a 'CARNIVORE SNAX' bag in his right hand. The background features white kitchen cabinets, stainless steel appliances, and glassware, all well-lit by overhead kitchen lights. Text overlays read: 'PERFECT FOR...' followed by 'BEFORE AND AFTER THE GYM'. The overall impression is clean and domestic. The color palette is bright white, dark blue, and the red and white of the product packaging.
0:20man with sunglasses eating jerky
A close-up shot of a light-skinned man with blonde hair and dark sunglasses, holding a piece of jerky. He is outdoors with a blurred background of vibrant green foliage. He looks towards the camera with a slight smile and an appreciative expression as he holds the jerky. The lighting is bright natural light, creating subtle highlights on his sunglasses. Text overlays appear at the bottom: 'IT'S ACTUALLY CRAZY HOW GOOD THESE ARE'. The dominant colors are the greens of the plants and the man's tanned skin, with the dark contrast of his sunglasses.
0:21woman eating jerky kitchen enthusiastic
A full medium shot of a light-skinned woman in a modern kitchen. She has long, wavy blonde hair and wears a black tank top with white wide-leg pants. She is eating a piece of jerky with an enthusiastic expression, looking at the camera. She holds a 'CARNIVORE SNAX' bag in her left hand. The kitchen background features dark grey cabinets, stainless steel appliances, and warm under-cabinet lighting. The lighting is bright and inviting. Text overlays include: 'SALTY', 'BUTTERY', 'LITTLE CRUNCH', and a question 'Who's tried these?!' with a meat emoji. The color palette is sleek black and white, contrasted with the natural tones of the jerky and the warm kitchen lighting.
0:24man holding jerky ribeye comparison
A medium shot of a light-skinned man in a kitchen, holding a piece of 'CARNIVORE SNAX' jerky that strikingly resembles a small ribeye steak. He wears a grey t-shirt with a 'HUNT' graphic and a camouflage baseball cap. The kitchen background is bright with white cabinets and warm lighting. He holds the jerky up for the camera, showing its distinct marbling and cooked appearance. Text overlays state: 'TASTES LIKE A STRAIGHT RIBEYE STRAIGHT OFF THE GRILL'. The lighting is soft and even. The color palette includes grey, natural wood tones, and the vibrant colors of the jerky, which has a distinct yellow-white fat layer and dark brown meat.
0:28man with blue hat enthusiastic outdoors
A close-up shot of a young man, previously seen, with a mustache and beard, wearing a light blue baseball cap, outdoors. He has an intense, excited expression as he looks directly at the camera. The clear blue sky and a blurred house are in the background. He is holding a 'CARNIVORE SNAX' bag to his side, out of focus. Text overlays boldly state: 'THIS THING IS FIRE'. The bright natural lighting illuminates his face and the vibrant blue of his cap, conveying high energy. The main colors are sky blue, tanned skin tones, and the product's red and white.
0:29bearded man eating jerky outdoors surprise
A medium shot of a bearded man, previously seen, in a dark green hoodie and 'RED ARROW' cap, outdoors. He is holding a 'CARNIVORE SNAX' bag in his left hand and taking a bite of a piece of jerky with a surprised yet pleased expression. The background is a blurred green, possibly forest, under soft, natural lighting. Text overlays read: 'NO WAY THIS IS JUST MEAT AND SALT'. His expression conveys disbelief at the simple ingredients for such a good taste. The colors are earthy greens and browns, with the distinctive red and white of the packaging.
0:31woman in kitchen explaining dopamine
A full medium shot of the same light-skinned woman from before, in the modern kitchen with dark grey cabinets and white wide-leg pants. She holds the 'CARNIVORE SNAX' bag and gestures with her right hand, her expression animated and engaging as she talks about the product. The lighting is bright and clean. Text overlays appear: 'THE DOPAMINE HIT OF A CHIP' and 'Who's tried these?!' with a meat emoji. The scene emphasizes her lively explanation. The color palette remains sleek black and white, with the product's red and white, and the natural skin tones.
0:33hands breaking jerky close up
A very tight close-up shot focuses on two light-skinned hands breaking a piece of beef jerky in half. The jerky is dark brown with lighter, yellowish marbling, and it snaps cleanly, indicating a crispy texture. The background is completely blurred, with hints of very soft, warm lighting. The text overlay 'CRISPY' appears at the bottom center. The shot emphasizes the product's texture and sound, with a simple, neutral color palette of browns, yellows, and skin tones.
0:33older man eating jerky close up
A close-up shot features an older, light-skinned man with a full white beard and mustache, wearing a black t-shirt, eating a piece of jerky. He holds a piece in each hand, bringing one to his mouth. He has a slight smile, suggesting satisfaction. The background is a soft, out-of-focus outdoor setting with light green foliage and a hint of a light-colored building. The natural lighting is bright and even. Text overlays include 'CRISPY' and 'FALLS APART'. The color palette is muted, focusing on the man's white beard and the dark jerky, against a light green background.
0:35tattooed man eating jerky outdoors
A medium close-up of a light-skinned man with a beard and visible tattoos on his arms, eating a piece of jerky outdoors. He wears a gold chain with a cross pendant and a dark tank top. He smiles broadly at the camera while taking a large bite. The background is a sunny outdoor scene with green trees and flowering shrubs, softly blurred. The natural lighting is bright. Text overlays read: 'RIB EYE IS JUST DELICIOUS'. The overall mood is joyful and appreciative. The color palette is green, tanned skin tones, and the gold of his jewelry, contrasting with the dark jerky.
0:37bearded man addicted close up
A close-up shot of the bearded man in the camouflage tank top, looking directly at the camera with an intense, slightly wide-eyed expression. He is outdoors under what appears to be a covered patio or porch, with a chain link fence and a distant building visible in the blurred background. The lighting is bright and even. Text overlays read: 'SO ADDICTED'. His expression conveys strong positive feelings towards the product, almost a warning. The color palette is earthy camouflage tones, his tanned skin, and the distant muted greens and whites.
0:37man in kitchen low calorie
A medium shot of the light-skinned man in the dark blue sleeveless athletic shirt, standing in the modern kitchen. He holds the 'CARNIVORE SNAX' bag and gestures with his hands, enthusiastically explaining the product's benefits. The kitchen background is clean and bright with white cabinets and stainless steel. The lighting is uniform and bright. Text overlays appear: 'LOW CALORIE', 'HIGH PROTEIN', 'WHAT'S NOT TO LOVE?', and 'AND THEY'RE DELICIOUS'. His expression is animated and his smile is genuine, reinforcing the positive attributes. The color palette is clean white, dark blue, and the product's red and white branding.
0:40man talking about missing out
A close-up shot of a light-skinned man with red hair and a beard, wearing a black baseball cap. He is speaking directly to the camera with an expressive, slightly warning tone, his eyes wide open. The background is a blurred indoor setting, possibly a hallway or staircase, with white walls and soft ambient lighting. Text overlays read: 'IF YOU DON'T KNOW WHAT CARNIVORE SNAX YOU'RE MISSING OUT'. His facial expression conveys urgency and emphasis on his message. The color palette is neutral whites and light greys, with the man's reddish hair and the dark of his cap providing contrast.
0:42bearded man simple ingredients
A medium close-up shot of the bearded man in the camouflage tank top, looking directly at the camera. He holds a 'CARNIVORE SNAX' bag prominently in his left hand. He is outdoors under a covered patio, with a blurry background of a light-colored building and some greenery. The lighting is bright and even. Text overlays read: 'JUST BEEF AND SALT' followed by 'GET SOME'. His expression is confident and direct, emphasizing the simplicity of the product. The color palette includes the earthy camouflage tones, his tanned skin, and the bright red and white of the product packaging.
0:45transition red circle
A quick transition scene showing a solid red background with a perfectly centered, light-cream or off-white solid circle. The colors are bold and flat, suggesting a graphic or logo reveal. There are no textures or additional elements, just the two distinct shapes and colors.
0:46product lineup and cta
A stylized product shot displaying three packages of 'CARNIVORE SNAX' fanned out on a light cream background with red splatter marks. The central package is 'BRISKET BEEF + SALT', flanked by 'CHICKEN SLIDES' and 'PORK LOIN'. Each package features bold red and white branding. Below the product, a large, rectangular red button with white text reads 'SHOP ALL SNAX'. The lighting is even, creating a clean, studio-like presentation. The color palette is dominated by red, white, and cream, with the natural meat tones subtly visible on the packaging graphics, creating a cohesive brand image.
