0:00intro beard brushing The scene opens with an extreme close-up of a man's brown, thick beard being brushed downwards by a light-colored beard brush. The camera is positioned slightly above and looking down at the beard, filling most of the frame. The lighting is soft and even, highlighting the texture of the beard hairs. In the bottom right corner, a small picture-in-picture overlay shows a young woman speaking. Overlay text in a black rectangle at the top of the screen reads: 'Three beard growth myths people still believe'. The color palette is dominated by the earthy tones of the beard (browns, reds) and the neutral color of the brush, contrasted by the black and yellow text overlay. The camera remains static.
0:01shaving beard myth 1 This scene provides an extreme close-up of a man's lower face as he shaves his beard. The camera angle is slightly upward, focusing on his chin and lower lip. White shaving cream is visible on his skin and beard, and a black and yellow razor is actively shaving a patch of hair. The skin appears pink where shaved. The lighting is bright and direct, typical of a bathroom. In the bottom left, a small picture-in-picture overlay shows the young woman from the previous scene, now giving a 'thumbs up' gesture. A white text overlay at the bottom left reads '1. Shaving makes your beard grow.' The color palette features skin tones, white shaving cream, and the dark/yellow of the razor.
0:04myth 1 response man applying product A medium close-up shot focuses on a man with a well-groomed, reddish-brown beard. He is wearing a dark t-shirt. His head is slightly tilted, and he is seen applying a product to his beard with his fingers, looking contemplative. The background is softly blurred, showing an indoor setting with natural light coming from a window on the right. The lighting is soft and natural. In the bottom left, the female narrator's picture-in-picture overlay continues, speaking with animated hand gestures. A white text overlay at the bottom reads: 'Shaving does not affect the thickness or the growth rate of your beard. Not even a little.' The color palette includes the man's skin tone, his dark beard, and the light background, creating a calm atmosphere.
0:09myth 2 age determines beard growth The scene features a medium shot of an older, heavily tattooed man with a prominent white beard. He is shirtless, showcasing extensive tattoo work covering his chest and arms, and wearing light-colored jeans. He claps his hands together and then extends them towards the camera with a serious yet engaged expression. The background is a clean, bright bathroom with white tile and walls. The lighting is bright and even. In the bottom left, the female narrator's picture-in-picture overlay is present. A white text overlay states: '2. Age determines beard growth.' The overall color palette is bright with the man's tattoos adding rich, dark patterns. The camera is static.
0:11myth 2 response man touching beard A close-up shot of a man's lower face, focusing on his reddish-brown beard. He is wearing a dark t-shirt with a maroon jacket, and his hand enters the frame to touch and slightly tug at his beard, revealing some of the skin beneath. His expression is engaged, looking slightly off-camera. The background is a plain, light-colored wall. The lighting is soft and diffused, creating subtle shadows. The female narrator's picture-in-picture overlay is in the bottom left, actively speaking and gesturing. White text overlay at the bottom provides context: 'Although age plays a role, it's not a determining factor. So stop banking on that next birthday.' The dominant colors are the man's beard, skin tones, and the dark fabric of his clothing, set against a neutral background.
0:15myth 3 genetics man touching patchy beard This close-up shot features a man's lower face, specifically his chin and jawline, highlighting a somewhat patchy brown beard. He wears a light grey t-shirt. His right hand is shown touching and gently stroking the beard, emphasizing the varying density of the hair. His expression is neutral, looking slightly off-camera. The background is a soft, light wall. The lighting is bright and even. The female narrator's picture-in-picture overlay is in the bottom left, speaking with hand gestures. A white text overlay at the bottom reads: '3. Growing a beard is just up to genetics and there's nothing you can do about it.' The color palette is muted, focusing on skin tones, the brown beard, and the grey t-shirt.
0:19myth 3 response two men A medium shot shows two men standing side-by-side, likely in a home setting with a light-colored wall and a window in the background. The man on the left is younger with a light brown beard and a tie-dye hoodie, smiling broadly. The man on the right is older, with a white beard and a blue t-shirt, also smiling. Their shared presence suggests a familial relationship (father and son). The lighting is bright and natural. The female narrator's picture-in-picture overlay remains in the bottom left. A white text overlay at the bottom clarifies: 'Just because your dad has a patchy beard does not mean you're stuck with one too.' The color palette is bright and casual, with the men's clothing and warm skin tones.
0:22product showcase beard club box An overhead shot showcases a brown cardboard box filled with various black and yellow 'The Beard Club' products, including beard balm, mustache wax, beard oil, growth vitamin, and a brush/comb. The items are neatly arranged within the box, which is placed on a textured dark surface, possibly wicker. The product branding is clearly visible, featuring a prominent 'B' logo in yellow. The lighting is bright and natural, suggesting an outdoor or well-lit indoor setting. The female narrator's picture-in-picture overlay is in the bottom left, speaking with hand gestures. White text overlay at the bottom states: 'The Beard Club has a variety of tools that can get you the beard that your dad wishes he had.' The dominant colors are the earthy brown of the box, the black and yellow of the products, and the dark textured background, creating a professional product presentation.
0:26derma roller close up An extreme close-up focuses on a black Derma Roller tool, specifically its roller head with numerous small needles. The roller is positioned on a vibrant, fluffy red surface, which provides a strong color contrast. The lighting is bright and highlights the metallic needles. The female narrator's picture-in-picture overlay is in the bottom left, pointing with her finger. White text overlay at the bottom reads: 'Like the Derma Roller,' The dominant colors are the black of the roller, the red furry background, and the small patch of white skin from the narrator, creating a sharp, informative visual. The camera is static.
0:28man applying product derma roller A medium shot captures a Black man with a well-groomed short beard, wearing a black t-shirt. He is seen standing in a bathroom or similar clean, white environment, gently massaging his beard area with both hands, using his fingertips. His gaze is slightly downwards, focusing on his reflection or the application. The background is minimalist, consisting of white walls. The lighting is bright and even. The female narrator's picture-in-picture overlay is in the bottom left, speaking. White text overlay at the bottom specifies: 'which helps exfoliate skin, and stimulate hair growth.' The color palette is clean and bright, dominated by whites, the man's dark skin, and black clothing, creating a focus on the action.
0:31beard oil close up An extreme close-up on a black 'Beard Club' brand beard oil bottle, focusing on its label. The yellow 'B' logo and 'BEARD CLUB' text are clearly visible, along with 'BEARD OIL' and 'SANDALWOOD' scent details. The bottle is held slightly at an angle, possibly by a hand out of frame. The background is a blurred red surface, providing a contrast to the black and yellow product. The lighting is bright and clear, emphasizing the product details. The female narrator's picture-in-picture overlay is in the bottom left, pointing. White text overlay reads: 'As well as the Growth Oil'. The dominant colors are the black and yellow of the product, and the vibrant red background, highlighting the product for the viewer. The camera is static.
0:32man applying beard oil A medium shot of a Black man with a full, well-groomed beard, wearing a grey t-shirt. He is standing in a brightly lit bathroom, indicated by white tiled walls in the background. He cups his face with both hands, gently pressing into his beard, then smooths it with his fingers, looking directly at the camera with a confident and serious expression. He wears a blue and black beaded bracelet on his right wrist. The lighting is bright and even. The female narrator's picture-in-picture overlay is in the bottom left, speaking. White text overlay at the bottom emphasizes: 'which gives you the nutrients you need for a strong and healthy beard.' The color palette is clean and bright, dominated by whites and grey, with the man's dark skin and beard providing contrast.
0:34screen recording website ad The scene displays a screen recording of a mobile website interface. A large, prominent white banner on the right features a close-up of a smiling man with a full, dark beard, overlaid with the text 'Luscious Beard?' and a yellow call-to-action button 'TRY A GROOMING KIT'. A bright yellow vertical bar on the left side of the screen reads 'FREE PRODUCT'. The female narrator's picture-in-picture overlay is in the bottom left, pointing with her finger. White text overlay at the bottom prompts: 'Go to their website,'. The background of the website is white, creating a clean, high-contrast look for the ad and buttons. The camera is static, capturing the digital interface.
0:36screen recording beard quiz This is a screen recording of a mobile website quiz. The screen shows '1 of 3 CURRENT BEARD STATUS?' at the top, with two options below: 'Mostly Bare' and 'Facial Scruff', each accompanied by a stylized male head icon. A bright yellow vertical bar on the left side of the screen reads 'FREE PRODUCT'. The female narrator's picture-in-picture overlay is in the bottom left, speaking. White text overlay at the bottom instructs: 'take their beard quiz,'. The background of the quiz is white, making the black text and cartoon icons stand out clearly. The camera is static, showing the digital interaction.
0:37screen recording starter kit The scene is a screen recording of a mobile website displaying a 'Starter Growth Kit'. The main focus is an image of the kit, which includes three black 'Beard Club' bottles and a black Derma Roller with its yellow branded box, all arranged on a light grey background. Below the image, the text 'Starter Growth Kit' is visible, along with a 'VIEW PRODUCT' button. A bright yellow vertical bar on the left side of the screen reads 'FREE PRODUCT'. The female narrator's picture-in-picture overlay is in the bottom left, speaking. White text overlay at the bottom concludes: 'and get a Growth Kit sent straight to your door.' The background of the website is white, emphasizing the product display. The camera is static, capturing the digital interface.
0:38before after split screen The final scene is a dynamic split-screen showing a 'before and after' transformation of a man's beard. The screen is divided vertically by a prominent yellow bar. On the left side, the man has a clean-shaven face with some stubble, while on the right side, he has a full, thick beard. He is wearing a white t-shirt with a graphic design. He smiles broadly at the camera, showcasing the positive change. The background is a plain white wall. The lighting is bright and even. The female narrator's picture-in-picture overlay is in the bottom left, speaking. White text overlay at the bottom delivers the final call to action: 'It's time to ditch the myths and get your beard right with The Beard Club today.' The overall color palette is bright with white and yellow accents, emphasizing the transformation. The camera is static.
