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Columbia Sportswear

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new puffer unboxing ☁️🍂🐻 comment “WANT” and I’ll send you the details since they’re selling fast! got the @columbia1938 amaze puff jacket in color tobacco 🤎 #unboxinghaul #columbiapartner #casualstyle https://liketk.it/5vrsZ

Brand

Columbia Sportswear

AI Analysis

Transcript

0:00This has been chilly here already and we also have a really fun kind of like cold New England trip coming up.

0:06So I wanted to get something that I wanted to invest in that was going to keep me really warm, but also be really comfortable.

0:11I wanted to treat myself and get a new puffer coat.

0:13I ended up going with the Amaze puff from Columbia.

0:17So let's do an unboxing together.

0:18I'm so excited for this. They had so many really cute colors.

0:21These are all the color options they have. So cute.

0:23Plus some different lengths as well, but I ended up going with the shorter version.

0:26And you know I love a neutral, so I ended up going with this gorgeous brown color.

0:30I'm not getting over how soft this is.

0:31I know this is just going to keep me so warm this winter.

0:34Let's try it on.

0:35Before I tried it on, I did want to share this because I think this is really cool and I've never seen this before.

0:39If you get hot and you want to like strip your layers, you don't want to hold on to your jacket, it has a strap.

0:43That you can wear on your shoulder and just carry it around like that.

0:46But it also has two straps so you can wear it like this on your back.

0:49So smart. Oh my gosh, I love that.

0:51The biggest thing with puffer coats is that sometimes they're just too heavy and this is so soft. It has little finger holes.

0:57Really lightweight and just so warm and soft and comfortable.

1:00This is the best.

1:01I cannot wait to wear this. I feel like this is going to be perfect this season.

Text on Screen

0:00unbox my new puffer with me 🧸

0:12Columbia

0:21TOUGH ON COLD 2023

0:21THE AMAZE PUFF

Scenes (7)

0:00intro talking head puffer discussion

The scene opens with a medium shot of a young woman standing in a brightly lit room, addressing the camera directly. She is positioned centrally in the frame, wearing a cozy, patterned fleece pullover in shades of white, brown, and pink. The background is a minimalist bedroom with white walls, a visible part of a bed with white bedding on the left, and a white closed door on the right. An ornate golden chandelier hangs prominently from the ceiling in the upper left of the frame, casting warm light. There's also a small, decorative plant on a white nightstand behind her to the left. The overall lighting is soft and even, suggesting natural light from a window, with no harsh shadows. She uses hand gestures while speaking, appearing enthusiastic. The color palette is warm and inviting, dominated by the earthy tones of her top and the neutral bedroom decor. Overlay text at the top reads "unbox my new puffer with me" with a small bear emoji.

0:11showing puffer box

The scene continues with the young woman, still in a medium shot, now holding a large, rectangular light grey box. She holds it with both hands, turning it to reveal the "Columbia" logo and text on the side, printed in white. The box is substantial, taking up a significant portion of the lower half of the frame as she positions it. Her movements are deliberate as she presents the box. The background remains the same minimalist bedroom with white walls, the bed, and the door. The warm lighting from the chandelier overhead and general room light illuminates the scene evenly. She maintains eye contact with the camera, speaking with excitement about the brand. The color palette is consistent, with the neutral box adding to the existing whites and browns of the room and her outfit.

0:18unboxing jacket colors

The young woman is still in a medium shot, now opening the light grey Columbia box. She lifts the lid, which has an interior print showcasing various puffer jackets in different colors, resembling small thumbnails or swatches. She gestures towards these images, expressing delight at the variety. She then removes a card from the box, holding it up to the camera to display a grid of 25 small squares, each depicting a puffer jacket in a distinct color, from muted pastels to darker hues. The background remains the bright, minimalist bedroom. The lighting highlights the details on the card and the woman's excited facial expressions. The predominant colors are the various jacket shades on the card against the white box, contrasting with her patterned fleece.

0:23revealing the puffer jacket

The scene maintains a medium shot of the woman as she pulls a neatly folded, dark brown puffer jacket from the white box. She holds the jacket up, initially folded, then meticulously unfolds it to display its full size and puffy texture. She highlights its softness and warmth, running her hands over the material. The jacket is a solid, rich chocolate brown, contrasting with her patterned fleece and the bright room. The background is consistent: white walls, a section of the bed, and the white door. The lighting remains soft and even, emphasizing the texture of the puffer jacket. She interacts directly with the jacket, emphasizing its physical qualities. The color palette centers on the deep brown of the jacket against the lighter tones of her outfit and the room.

0:34demonstrating jacket strap feature one side

In a medium shot, the young woman begins to demonstrate a unique feature of the brown puffer jacket. She reveals a hidden strap attached to the interior of the jacket and slips one side of it over her right shoulder, letting the jacket hang partially off her body. She gestures as she explains the convenience of this design, allowing her to carry the jacket without holding it. The brown puffer hangs against her side, showcasing its dark color against her lighter patterned fleece. The bright, minimalist bedroom with the chandelier and white walls serves as the backdrop. The lighting is consistent, accentuating the details of the jacket's design. Her movements are clear and demonstrative. The dominant colors are the rich brown of the jacket, the multi-toned fleece, and the white room.

0:41demonstrating jacket strap feature two sides

The scene continues with a medium shot of the young woman. She proceeds to loop the second strap of the brown puffer jacket over her left shoulder, effectively wearing the jacket like a backpack or sling across her back. The jacket now rests against her lower back and sides, freeing her hands. She smiles broadly and gestures, emphasizing the practicality of this design. The minimalist white bedroom with the decorative plant and white doors remains in the background, illuminated by soft, consistent lighting from above and the front. Her movements are fluid as she completes the demonstration. The deep brown of the puffer jacket contrasts effectively with her patterned fleece and the light tones of the room, drawing attention to its innovative carrying mechanism.

0:50trying on puffer jacket

The final scene presents the young woman in a medium shot, now fully wearing the dark brown puffer jacket over her patterned fleece. She zips up the jacket, adjusts the collar and hood, and shows off details like the thumbholes in the cuffs. She crosses her arms and gestures to the jacket's softness, lightness, and warmth, expressing her satisfaction. A small blue product tag hangs from the jacket on her left side. The white walls of the bedroom, the bed, and the door remain in the background, with the golden chandelier providing overhead ambient light. The lighting is bright and soft, illuminating the texture of the puffer. The rich brown of the jacket now dominates her upper body, creating a strong contrast with the white and brown patterns underneath. She clearly conveys her excitement for wearing the jacket in cold weather.

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