0:00product showcase jackets
The scene opens with three Columbia Amaze Puffer jackets arranged against a plain, light grey background. A light blue jacket is positioned centrally at the top, slightly open to reveal its interior. Below and to the right is a dark green jacket, folded and slightly askew, with its hood prominent. To the left, a dark teal jacket is also folded, with its hood visible. The lighting is bright and even, casting subtle shadows that give depth to the jackets. The overall color palette is muted, featuring cool tones of blue, green, and teal against the neutral background. Large white text in a sans-serif font reads 'AMAZE PUFF™' across the middle, with a smaller 'HOODED JACKET' below the dark teal jacket. The scene emphasizes the product's design and color variety.
0:02model full shot incredibly soft
A female model is centered in a full-body shot, standing confidently against a clean white background. She is wearing a dark teal Columbia Amaze Puffer jacket, which appears slightly oversized yet stylish. The jacket is zipped up, and her hands are casually tucked into the pockets, highlighting the jacket's silhouette. Her long, blonde hair flows over her shoulders, and she maintains direct eye contact with the camera, displaying a gentle smile. The lighting is soft and even, emphasizing the jacket's texture and color. White text overlaid on the video states 'Incredibly Soft', reinforcing a key product feature. The overall mood is approachable and stylish.
0:03model hood adjustment close up
The camera frames a medium close-up of the female model, focusing on her upper body and the dark teal puffer jacket. She is demonstrating the 'Removable Hood' feature by reaching up with both hands and adjusting the hood of her jacket. Her expression is natural and engaged, as she looks slightly off-camera. The background remains a simple, clean white. Soft, even lighting highlights the quilted texture of the jacket and the movement of her hands. The text 'Removable Hood' is superimposed in white, drawing attention to this specific functionality. The scene effectively showcases a practical design element of the jacket.
0:05jacket fabric water repellent detail
This is an extreme close-up shot of the dark teal puffer jacket's fabric, highlighting its water-repellent qualities. Numerous small water droplets are perfectly beaded on the surface, showcasing the 'Omni-Shield' technology. The material exhibits a subtle sheen, and the quilted stitching is clearly visible. The 'Columbia' logo, featuring the wordmark and its four-dot symbol, is prominently displayed on the fabric in a lighter, contrasting color. The lighting is focused and precise, making the water droplets sparkle and emphasizing the texture. White text 'Omni-Shield Water and Stain Repellent' is displayed, explaining the feature. The scene is very tactile and focuses solely on the technical aspect of the garment.
0:06model wearing carry strap
The female model is once again shown in a medium shot against a clean white background, demonstrating another feature of the dark teal puffer jacket. She is wearing the jacket, but also simultaneously putting a dark teal strap over her shoulder, illustrating the 'Convenient Carry' function. She looks slightly to her left, with a subtle smile. Her long blonde hair is partially draped over her shoulders. The lighting remains soft and even, accentuating the product's design and the model's action. White text 'Convenient Carry' is superimposed, clarifying the demonstrated feature. The scene emphasizes ease of use and portability.
0:07carry strap logo close up
This is a close-up shot focused on the shoulder strap of the dark teal puffer jacket, resting against the model's light grey t-shirt. The strap is made of a durable-looking fabric with a subtle textured pattern. The 'Columbia' logo, including both the wordmark and its four-dot symbol, is embossed or woven into the strap multiple times in a slightly darker shade of teal, creating a tone-on-tone effect. The lighting is direct but soft, allowing the intricate detail of the logo and strap texture to be clearly visible. White text 'Convenient Carry' is overlaid, reiterating the feature. The scene emphasizes the branding and quality of the accessory.
0:08model jacket as bag showcase
The scene features the female model in a medium-wide shot, posing against the familiar clean white background. She has folded the dark teal puffer jacket into a compact carry bag, which is now slung over her left shoulder with the integrated strap. She stands with her body slightly angled, looking back over her left shoulder at the camera with a confident and satisfied expression. Her long blonde hair cascades down her back. The 'Columbia' logo is visible in the top left corner of the screen, and the text 'Amaze Puff™ Hooded Jacket' is at the bottom. The lighting remains bright and even, highlighting the sleek transformation of the jacket into a portable bag. The scene effectively concludes the product demonstration, showcasing its ultimate portability.
