0:00man wakes up sleep mask The scene opens with a close-up shot of a man lying on his back in bed, wearing a dark grey sleep mask. His mouth is slightly open, indicating deep sleep. He is shirtless, revealing a muscular physique and tattoos on his chest and left arm. The lighting is soft and warm, typical of a bedroom environment. The man's head rests on a pillow with a beige and white checkered pattern, contrasting with the plain, light-colored wall behind the bed. A hand quickly enters the frame from the top left, reaching down to gently remove the sleep mask. As the mask is lifted, the man blinks and his eyes open slowly, revealing a slightly disoriented and surprised expression as he begins to wake up.
0:03talking head problem statement This scene features a medium close-up shot of the man, now dressed in a black hoodie, speaking directly to the camera. His face is well-lit by natural light streaming from a large window with white louvered blinds visible behind him on the right side of the frame. The background consists of light-colored walls and a hint of a doorway with glass panels on the left. The man's expression is earnest and slightly exasperated as he articulates his sleep-related problem. He occasionally uses subtle hand gestures to emphasize his points. The overall color palette is neutral and bright, suggesting a clean, modern home environment.
0:07man on couch pondering The camera shows a medium close-up of the man, seen from a slightly elevated side angle, as he reclines on a light-colored couch. He is still wearing the black hoodie from the previous scene. His head rests against a dark green throw pillow, and he gazes downwards and slightly away from the camera, his expression suggesting contemplation or continued frustration. The lighting is soft and even, highlighting the contours of his face and the texture of his hoodie. The background is blurred, focusing attention on the man. His body language is relaxed yet somewhat troubled, reinforcing the narrative of his sleep problem.
0:08opening front door This scene is a tight close-up on a wooden front door, specifically focusing on the ornate gold doorknob and lock mechanism. A hand, belonging to a male, reaches into the frame to grip the doorknob. The door itself is a rich brown wood, contrasting with the lighter, possibly white, doorframe on the left. The lighting is bright and natural, indicating daylight. The hand confidently turns the doorknob, and then the door begins to pull open, revealing a glimpse of the exterior. The details of the hardware are clear and crisp.
0:09picking up package An overhead close-up shot focuses on a bright blue cardboard box with the 'Lofta' logo in white, sitting on a colorful, patterned doormat. The doormat features warm tones of red, orange, and green in an abstract or floral design, resting on a textured concrete surface. A male hand enters the frame from the top, gently reaching down to pick up the package. The lighting is bright and even, casting minimal shadows and suggesting an outdoor, daylight setting. The focus is entirely on the package and the action of retrieving it, emphasizing the arrival of the solution.
0:10unboxing kit counter This close-up shot is taken from a slightly elevated, top-down perspective, focusing on a male's hands as they open the bright blue 'Lofta' box on a kitchen counter. The counter is made of light-brown speckled granite, and a beige tiled backsplash is visible in the background. The hands use a compact orange and black box cutter to carefully slice open the tape sealing the package. The lighting is bright and clear, showcasing the details of the product packaging and the tools. The action is precise, indicating care and attention to the unboxing experience.
0:13revealing test kit contents A close-up, top-down view shows male hands meticulously removing the contents from the 'Lofta' box, which rests on a speckled granite kitchen counter. The inside of the box is visible, revealing printed instructions on the flaps. The hands first retrieve a dark blue 'Lofta Pre-Test Guide' booklet, followed by a white and red box labeled 'WatchPAT ONE'. The lighting is bright and even, clearly illuminating the packaging and the detailed text on the guide. The composition highlights the instructional and medical nature of the product, emphasizing ease of use and professional backing.
0:16assembling sleep device The camera provides a close-up view of the man's hands as he assembles the 'WatchPAT ONE' sleep test device. He is seated, with a blurry background suggesting a bedroom setting, likely near his bed. The device consists of a white, ergonomic main unit and various wires and sensors. His hands, with distinct tattoos visible on his forearms, are carefully connecting the components, demonstrating the simplicity of the assembly process. The lighting is soft and warm, typical of an indoor evening setting. The focus is entirely on the intricate but user-friendly assembly of the diagnostic equipment.
0:19attaching sleep sensors This medium shot shows the man sitting upright on the edge of his bed, facing slightly to the left, as he attaches the 'WatchPAT ONE' sleep device. He wears a dark grey t-shirt and has the device strapped to his right wrist. He is in the process of adhering a small sensor to his chest, just below his collarbone. The bed features a light-colored wooden headboard and a beige and white checkered pillow. The background is a plain, light-colored wall with decorative white paneling on the right. The lighting is warm and ambient, suggesting an evening bedroom setting. His expression is focused, demonstrating the ease of self-application for the device.
0:20going to sleep with device The scene captures a medium shot of the man, now lying down on his bed, pulling a striped light-colored blanket up towards his chest. He is wearing the dark grey t-shirt and still has the sleep monitoring device attached to his wrist and chest. His head rests on a checkered pillow, positioned against the light-colored wooden headboard. The lighting is soft and warm, creating a cozy bedroom atmosphere. He appears ready for sleep, indicating the beginning of the sleep study.
This is a very brief, dark shot inside what appears to be a bedroom. The frame is mostly black, with only faint outlines of furniture or wall details barely discernible. The lighting is extremely dim, almost completely dark, signifying nighttime. There are no visible characters or specific actions, serving as a visual transition to indicate the passage of time during the sleep study. The muted ambient light implies a quiet and undisturbed environment.
0:21screen recording start recording A screen recording displays a mobile application interface with a white background and blue text. The main heading 'START RECORDING' is prominently displayed in large, bold, dark blue letters. Below it, bullet points provide instructions in a clear, concise manner: 'Once the WatchPAT™ device is properly positioned, you can begin recording.', 'Leave the phone connected to the charger.', 'If you need to get up during the night, do not remove the device or sensors.', and 'Press the Start recording'. A subtle animation or icon is hinted at the bottom of the screen. The clean, minimalist design focuses on user instructions.
0:22screen recording preparing test This screen recording shows another stage of the mobile application. The text 'Preparing for the test. Please wait...' is central and bold, followed by a critical instruction: 'To successfully complete the test, do not close this application and make sure the application is open in the morning.' A circular loading animation, resembling a stylized asterisk in various shades of blue and white, rotates at the bottom of the screen, indicating a process is underway. The clean design and clear instructions reinforce the user-friendly nature of the sleep test.
0:23screen recording good night A vibrant screen recording from the mobile application displays a 'GOOD NIGHT!' message in large, bold blue letters at the bottom. Above this, an illustration depicts a stylized person sleeping peacefully on a white pillow, with an arm raised above their head. The person is wearing a white smartwatch on their left wrist, which is connected to a small white sensor on their chest, visually representing the sleep device. Below the main message, smaller text shows 'Elapsed time: 00:01:25', suggesting the test has started. The background is white, and the illustration uses shades of blue, purple, and grey, creating a calming and reassuring visual.
0:24man removes sleep device The scene opens with a medium shot of the man lying on his side in bed, still wearing the sleep device on his wrist and a sleep mask. He is covered by a light-colored blanket with subtle patterns, and he wears red pajama bottoms with white Christmas-themed motifs (trees, snowflakes, reindeers). He starts to stir, slowly sitting up. A light-colored wooden headboard frames the bed, and a nightstand with a lamp, a framed picture, and a water bottle is visible on the right. As he sits up, he methodically removes the sleep mask and then unhooks the sensor from his chest and unwraps the device from his wrist. The lighting is soft and ambient, suggesting morning light.
0:30man sits down to laptop The camera captures a medium shot of the man from behind and slightly to his right, as he walks towards and sits down on an elegant chair with gold framing and a light grey upholstered seat. He is dressed in a black t-shirt and black sweatpants. The room appears to be a cozy living area with warm, natural lighting. In the background, a large stone fireplace with a dark metal grate and an adjacent dark bookshelf with decorative items are visible. The wooden floor is partially covered by a light-colored rug. The man's movement is fluid and purposeful as he prepares to engage with his laptop.
0:31screen recording diagnosis overlay This scene features a medium shot of the man from behind, sitting in a gold-framed chair, facing a laptop on a low table. The laptop screen is largely replaced by a motion graphic overlay displaying the sleep test results. The overlay shows a white background with a large blue banner stating 'You have mild sleep apnea'. Below this, there's a colorful bar graph and detailed text: 'Obstructive Sleep Apnea (G47.33) - Mild based on a pRDI=8.5 and O2 nadir of 84%' and 'Sleep Doctor: Haramandeep Singh, MD'. Further down, 'Physician Recommendations' lists '1) Auto-CPAP set 4-20 cm H2O with heated humidity and mask/interface'. The background of the room shows a fireplace, bookshelf, and wooden floor.
0:34video call with expert A medium shot captures the man sitting in the gold-framed chair, intently watching his laptop screen. His profile is visible, and he is wearing a black t-shirt. The laptop screen displays a video conference call, with another man (presumably the sleep expert) visible in a smaller window, wearing headphones and speaking. The background shows the same cozy living room with a stone fireplace and dark bookshelf. The lighting is bright and inviting. The scene emphasizes the personalized consultation and expert guidance provided by the service.
0:36cpap machine close up This is a detailed close-up shot of a white and black CPAP machine, likely a ResMed model, sitting on a clear glass surface, possibly a nightstand. A light blue and grey CPAP mask with attached tubing hangs elegantly over the machine, showcasing its components. The machine features a small digital display with various icons and numerical readings, indicating its operational status. The lighting is bright and focused, highlighting the sleek design and medical nature of the device. The background is blurred, ensuring full attention on the product itself.
0:38man puts on cpap mask The scene shows a medium shot of the man sitting on his bed, facing slightly right, as he prepares to put on his CPAP mask. He is wearing a dark grey t-shirt. He carefully picks up the white and blue mask and adjusts the headgear. The background features a light-colored wooden headboard and a nightstand with a lamp. The lighting is soft and ambient, creating a comfortable bedroom environment. The camera then cuts to a close-up of his head as he straps the mask over his nose and secures the headgear, demonstrating the application process. His movements are deliberate, showing routine use of the device.
0:41man adjusts cpap machine A medium shot frames the man from his side, now fully wearing the CPAP mask, as he leans forward from his bed to interact with the CPAP machine on his nightstand. He is still in his dark grey t-shirt. His hand reaches out to press a button on the machine, which has a small illuminated digital display. The nightstand also holds a lamp with a fabric shade, enhancing the warm and soft ambient lighting of the bedroom. The action demonstrates the final step in preparing for sleep therapy, showing the user taking control of his treatment.
0:43man sleeping with cpap The scene shows a medium shot of the man lying on his side in a dimly lit bedroom, now peacefully asleep with the CPAP mask firmly in place. He is covered by a blanket, and his head rests on a pillow. The room is dark, with only minimal ambient light allowing his silhouette and the white mask to be visible. The serene image conveys the effectiveness of the CPAP therapy, demonstrating undisturbed, recuperative sleep.
The scene transitions to a stark black screen featuring the white 'Lofta' logo prominently in the center. Below the logo, a tagline 'Your Trusted Partner in CPAP' appears in smaller white text. The minimalist design is clean and professional, typical of a brand's closing visual. The absence of other elements directs full attention to the brand identity and its core value proposition.
