0:00Initial product display
The scene opens with a top-down perspective on a stylized dark red surface, subtly textured to resemble a football field with faint white lines indicating yard markers. The DoorDash logo, a white stylized 'D' with "DOORDASH" text, is positioned prominently at the top center. Below it, the primary text "CAN'T CHEER WITHOUT BEER" is displayed in large, bold, white letters with a red border, creating a vibrant contrast. Directly beneath, smaller white text reads "21+ only. Drink responsibly. Alcohol available only in select markets." The main visual focus is a single Bud Light can, a metallic blue cylinder with the white "BUD LIGHT" logo, positioned slightly right of center. It is surrounded by numerous translucent, irregularly shaped ice cubes, suggesting a chilled beverage. The overall lighting is even, with soft highlights on the can and ice, and the color palette is dominated by deep reds and crisp whites and blues, conveying a cool and celebratory atmosphere. The camera is static throughout this shot, allowing the viewer to take in the initial setup.
0:00Second product addition
This scene continues from the previous, maintaining the dark red football field background with the DoorDash logo and the "CAN'T CHEER WITHOUT BEER" text, along with the disclaimer. The camera remains static. A second beverage can, a Michelob Ultra, smoothly slides into view from the left side of the frame and settles to the left of the Bud Light can, slightly behind it, forming a small cluster of products. This Michelob Ultra can is predominantly white with silver accents and the distinctive "Michelob Ultra" logo. More ice cubes appear and arrange themselves around the newly introduced can, further enhancing the chilled and refreshing theme. The lighting remains soft and even, highlighting the new can's details and maintaining the consistent color scheme of reds, whites, and blues. The introduction of the second can adds to the variety of products offered, implying more choices for consumers.
0:01Third product addition
This scene builds upon the previous two, showcasing a growing selection of chilled beverages. The backdrop remains the consistent dark red football field, with the DoorDash branding and initial "CAN'T CHEER WITHOUT BEER" message prominently displayed at the top. The camera maintains its static, medium shot perspective. A third beverage can, a White Claw Hard Seltzer, smoothly enters the frame, positioning itself front and center among the collection of drinks. This White Claw can is primarily white with a vibrant purple design, featuring its distinctive wave logo and "Hard Seltzer" text. As it settles, additional ice cubes instantly materialize around it, contributing to the frosty visual. The arrangement now features three distinct cans, each surrounded by ice, suggesting variety and immediate availability. The overall lighting remains soft and ambient, emphasizing the products without harsh shadows, and the color scheme is still dominated by the strong reds, whites, and blues, now with an added touch of purple from the new can.
0:02Call to action with product array
The scene maintains the overhead, medium shot perspective of the three beverage cans (Bud Light, Michelob Ultra, White Claw) clustered on the dark red football field background, surrounded by ice cubes. The DoorDash logo and 21+ disclaimer remain at the top. The most significant change is the animation of the main headline text: "CAN'T CHEER WITHOUT BEER" glows briefly, then fades out, and is immediately replaced by new, bold, white-on-red text stating "GET DRINKS FOR THE BIG GAME." This new text serves as a direct call to action, linking the products to a specific event. Almost simultaneously with the text change, a fresh, vibrant green lime wedge smoothly slides into position in the foreground, settling next to the White Claw can. The lime adds a pop of contrasting color and suggests a fresh, celebratory element, typical for game-day drinks. The lighting is still even and soft, highlighting the crisp details of the cans and the refreshing ice, maintaining a cool and inviting color palette of reds, whites, blues, purple, and green.
0:04Delivery call to action
The scene retains the established setup with the three beverage cans (Bud Light, Michelob Ultra, White Claw) and the lime wedge, all nestled among ice cubes on the dark red football field background. The DoorDash logo and the 21+ disclaimer remain fixed at the top of the frame. The central animated element is the main headline text, which transitions once more. The previous text, "GET DRINKS FOR THE BIG GAME," briefly glows and then dissolves away, making space for the new, impactful message: "DELIVERED WITH DOORDASH." This text appears in the same bold, white-on-red style, reinforcing the brand's delivery service. The camera maintains its static, medium shot. The lighting continues to be soft and inviting, illuminating the products and the updated message effectively. The dominant color palette is still the rich red, contrasted with whites, blues, purples, and the accent of green from the lime, all working together to create a dynamic yet clear advertising message.
0:05Partner brands reveal
This scene marks a dynamic transition, shifting focus from individual products to a broader brand partnership. The previous cans, ice cubes, and football field lines rapidly shrink and disappear from the bottom of the frame, revealing a cleaner dark red background. The DoorDash logo at the top and the "DELIVERED WITH DOORDASH" headline, along with the "21+ only" disclaimer, remain in place. A classic brown and white American football gracefully spins and rotates into the center of the frame from the left, briefly becoming the sole central object. Subsequently, a sequence of partner brand logos, each enclosed in a white-bordered circle, animatedly appear and arrange themselves horizontally below the football. These include the 7-Eleven logo (red and white), the Wawa logo (red and white), the Michelob Ultra brand logo (red, white, and black, specifically the 'ULTRA' text), and the Kroger logo (blue and white). The lighting remains consistent, softly illuminating the new elements against the dark red backdrop. The overall color palette introduces new blues and greens from the partner logos, signifying a wider network of services. The camera is static throughout, but the animated entry of the elements creates a sense of motion and reveal.
0:08Final DoorDash branding
The scene concludes with a clear, impactful branding statement. All previous elements – the football, partner logos, and the "DELIVERED WITH DOORDASH" text and disclaimer – gracefully fade out, leaving a completely solid, vibrant red background. The DoorDash logo, which was previously small and at the top, then animates into a much larger, central position. It consists of the distinct white, stylized 'D' icon, positioned directly above the word "DOORDASH" spelled out in clean, white sans-serif capital letters. The overall composition is minimalist and powerful, emphasizing the brand's identity. The lighting is uniform and bright across the entire red screen, creating a striking contrast with the crisp white logo. The dominant color is a bold, energetic red, which is the primary brand color for DoorDash, conveying a sense of urgency and modernity. The camera remains static, holding on this final, iconic brand image until the end of the video.
