0:00gym floor exercise with comment 1 The scene opens with a medium shot of a woman performing a modified 'mountain climber' exercise on a circular, wet, black mat in a gym. She is on her hands and one knee, with her other leg extended backward, focused on glute activation. Her back is mostly to the camera, emphasizing her glutes and leg muscles. The background features various gym equipment, including squat racks, barbells with yellow weight plates, and other machines, creating a busy yet organized gym environment. The lighting is bright and even, highlighting the black and yellow color scheme of the gym. A comment bubble appears at the top of the screen with white text on a light gray background, displaying a user's comment. The camera is static, capturing the exercise from a slightly low angle, making the subject appear strong and athletic. The overall color palette is muted, dominated by grays, blacks, and whites, with pops of yellow from the weights.
0:01gym floor stretch with comment 2 This scene is a continuation of the previous shot, maintaining the same medium angle and static camera. The woman transitions from the 'mountain climber' to a seated stretch pose, with one leg extended forward and the other bent behind her, her body turned slightly to the left. She is looking away from the camera, focused on her stretch. The wet black mat is still visible beneath her. The gym equipment in the background remains consistent, featuring squat racks and weight plates, maintaining the active gym atmosphere. The lighting is bright and ambient. A new comment bubble replaces the previous one at the top of the screen, featuring white text on a light gray background. This comment is longer, implying a progression in the narrative of user feedback.
0:03gym floor exercise with comment 3 The scene continues from the previous one, with the same static medium shot of the woman on the gym floor. She has transitioned back to a pose similar to the initial 'mountain climber', but slightly lower, with her torso closer to the ground and one leg extended forward. Her focus is again on her glutes and core. The circular black mat is still visible. The gym equipment in the background provides a consistent setting of a bustling workout space. The lighting remains bright and functional. Two new comment bubbles have appeared on the screen, one in the upper right corner and another in the lower left, both with white text on light gray backgrounds, suggesting more user feedback is being highlighted. The addition of multiple comments adds to the dynamic of user engagement while the physical action remains controlled and deliberate.
0:05barbell setup close up The camera shifts to a medium close-up, focusing on the lower body of the woman as she sets up for a barbell squat. She is standing on a dark grey platform with a small black wedge beneath her heels, indicating a specific squatting technique. She is seen bracing herself and adjusting her stance. The barbell is resting on her upper back/shoulders, supported by a squat rack, but the weights are not fully visible. The gym environment is still apparent in the blurred background, with various weight racks and yellow weight plates. The lighting is consistent, providing clear visibility of her form. A white text overlay at the bottom of the screen begins to appear, saying 'you've got to stop just showing up to the gym'.
0:06barbell squat wide shot A wide shot captures the woman performing a deep barbell squat within the squat rack. She is positioned on a dark platform with her heels elevated on a wedge. The barbell, loaded with yellow and black weight plates, is clearly visible across her shoulders. The gym's interior forms the background, showcasing rows of black squat racks, weight benches, and additional yellow weight plates, all contributing to a serious training atmosphere. The lighting is bright and evenly distributed throughout the gym. The white text overlay continues from the previous scene, now reading 'you've got to stop just showing up to the gym to do random workouts and start training with a PLAN'. The camera is static, providing a full view of her squatting motion and the surrounding gym space.
0:08barbell lunge wide shot The scene continues with a static wide shot of the woman performing a reverse barbell lunge. She is stepping back from the dark platform, with the barbell still resting on her shoulders. The gym environment remains consistent in the background, with the black metal structures of the squat racks and yellow weight plates creating depth. The lighting is bright and highlights the details of the gym equipment. The white text overlay from the previous scenes is still present, concluding with 'start training with a PLAN', emphasizing the importance of structured workouts. The camera captures her full body movement as she executes the lunge, showcasing balance and strength.
0:09gym pose brown outfit This scene is a medium shot of the woman from the back, highlighting her physique. She is standing in a gym, adjusting her headphones with both hands. She wears a form-fitting brown long-sleeved crop top and matching brown leggings, accentuating her muscular back, shoulders, and glutes. Various gym equipment is visible in the blurred background, including black racks and weights, suggesting an active gym setting. The lighting is bright and neutral, creating a clean look. The camera is static, providing a clear and direct view of her form and outfit.
0:10gym pose blue outfit A static medium shot shows the woman standing with her back mostly to the camera, wearing a different outfit. She is in a gym, standing near a squat rack, possibly adjusting a weightlifting belt around her waist. She wears a dark blue short-sleeved top and bright blue leggings, which prominently display her muscular legs and glutes. In the background, a man wearing a grey hoodie and dark shorts is visible, walking by, adding a sense of a busy gym. The lighting is bright and evenly lit. The shot focuses on her strong athletic build and the functional design of her activewear.
0:11leg curl machine pose The scene presents a medium shot of the woman from the back, engaging with a leg curl machine in the gym. She is in a standing position, with her back mostly to the camera, showcasing her hamstring and glute development. She wears a white cropped tank top and dark gray athletic shorts, emphasizing her physique. The black and chrome leg curl machine dominates the foreground, with other gym equipment and mirrors visible in the blurred background. The lighting is bright and overhead, creating clear shadows and highlights on her muscles. The camera is static, focusing on her form and the interaction with the machine.
0:12app screen workout plan A screen recording shows the 'Ladder' fitness app interface on a mobile phone. The dominant background is black, with elements of bright neon yellow and white for text and icons. The screen displays a workout calendar and lists features like 'new workouts weekly', 'in-ear coaching', and 'progressive overload plan', indicated by green checkmarks and star emojis. Below these texts, various video clips of the woman exercising are displayed within the app's interface: first, she is performing an overhead press with a barbell, then a bent-over row, both showing her muscular build in a black sports bra. The app interface also shows user profiles at the top with circular avatars and statistics. The overall aesthetic is sleek and digital. The camera is static, capturing the phone screen directly.
0:15app screen workout description This is another screen recording of the 'Ladder' fitness app, focusing on a workout description page. The main element is a video of the woman (the fitness coach) speaking directly to the camera, positioned at the top of the screen. Below her video, workout details like 'TGIM' (Thank God It's Monday) and exercise categories (Box, Barbell, Cable Machine, Leg Curl Machine) are listed. The interface maintains a dark background with bright yellow accents. Text overlays appear, highlighting 'video demos + cues to help you correct your form!' with a green checkmark. The screen shows navigation options like 'Save', 'Schedule', 'Share', and a time indication '61 min'. The overall impression is an interactive and informative app. The camera is static, capturing the phone screen.
0:16app screen exercise demo The scene is a screen recording of the 'Ladder' app, displaying a detailed exercise demonstration. The primary visual is a video of the woman performing a 'Hip Thrust Slow Eccentric' exercise with a barbell, positioned over her hips while she lies on a bench. She is wearing a black crop top and black leggings with white sneakers. Below the video, the app shows exercise parameters like 'Set', 'Time' (40s), 'Effort' (60%), 'Reps' (5), and 'Previous'. Navigation options such as 'Barbell', 'History', 'Notes', and 'Start' are also visible. The interface is dark with white and yellow text, consistent with the app's branding. A text overlay again highlights 'video demos + cues to help you correct your form!' with a green checkmark. The camera is static, focusing on the phone screen.
0:18personal trainer call to action A medium close-up shot of the woman, now serving as a 'personal trainer', speaking directly to the camera. She is in a gym setting, with a dark background featuring subtle yellow lighting elements that form a 'H' shape (likely part of the brand logo or gym aesthetic). She wears a light beige long-sleeved crewneck sweatshirt with a small, dark logo on the chest. Her expression is friendly and confident, maintaining direct eye contact with the viewer. A white text overlay appears below her, stating 'as your personal trainer', followed by 'download the Ladder app today'. The lighting is soft and even on her face, making her look approachable and trustworthy. The camera is static.
0:21end card app download The scene transitions to a branded end card. The background is a vibrant gradient of bright yellow to lime green, creating an energetic and modern feel. In the foreground, three mobile phones are displayed vertically at different angles, showcasing the 'Ladder' app interface on their screens. The middle phone is prominent, featuring a woman lifting dumbbells. Above the phones, the '#LADDER' logo is displayed in black, and below them, the text 'GET STRONGER WITH A PLAN' appears in black bold letters. At the very bottom, a 'Download on the App Store' button is present, encouraging user action. The overall design is clean, professional, and visually appealing, consistent with a fitness brand. The camera is static, presenting a clear, graphic call to action.
