0:00kettlebell swing intro The scene opens with a dynamic shot of a muscular woman performing a kettlebell swing in a modern gym setting. She is positioned centrally, her body tensed and hair flying up as she executes the upward phase of the swing. The camera is positioned at a medium height, slightly below eye level, looking directly at her, emphasizing her power. In the background, gym equipment like weight racks and exercise bikes are visible, with tall windows showing an urban skyline, suggesting an upper-floor gym. The lighting is bright and even, with overhead fluorescent lights illuminating the space. The dominant colors are black (her outfit, kettlebell, gym mats) and muted grays and whites for the gym equipment and walls. White text overlay at the center of the screen reads 'working out to just burn calories'. The camera is static, focusing on the action.
This shot captures a woman, from a slightly elevated medium-shot perspective, executing a kettlebell squat with excellent form in a minimalist, modern gym. The background features a dark grey wall with vertical black slats, and a rubber mat on the floor. Overhead, bright rectangular LED lights provide cool, clear illumination, casting minimal shadows. The overall color palette is monochromatic, dominated by black, grey, and white, with the neon green of the squat rack feet adding a subtle accent. The woman holds a black kettlebell firmly with both hands, positioned between her legs, as she descends into a deep squat. The white text 'training with purpose to be my strongest, fastest, most confident self' is overlaid on the lower center of the screen. The camera remains static, emphasizing the controlled movement.
The scene transitions to a medium shot of a woman performing a deadlift in a commercial gym. She is in the starting position, bent over with a barbell on the floor in front of her. The barbell is loaded with heavy, green and black ZIVA brand plates, indicating significant weight. She wears lifting straps for grip. The background is bustling with other gym equipment, including weight racks and machines, and the ceiling features exposed piping and industrial lighting. The lighting is bright and overhead, creating a focused, high-energy atmosphere. The color palette includes the vibrant green of the weight plates contrasting with the dark gym floor and metal equipment. The white text 'training with purpose to be my strongest, fastest, most confident self' remains on the lower center of the screen. The camera is static and at eye level, capturing the precision of the lift.
0:04treadmill run high angle A dynamic, high-angle medium shot shows a woman intensely running on a treadmill. Her body is angled slightly to the left, capturing her full stride and powerful leg movements. The treadmill is a black 'ASSAULTRUNNER PRO' model, detailed with its robust build. The background is dark, featuring blurred black walls and subtle horizontal light streaks, creating a sense of motion and focus on the runner. Overhead, bright, linear ceiling lights illuminate the scene, casting soft shadows that highlight her form. The dominant colors are black, white (her shirt and shoes), and bright blue (her shorts), providing a vibrant contrast against the dark gym setting. The white text 'training with purpose to be my strongest, fastest, most confident self' is positioned on the lower center of the screen. The camera maintains a static position, allowing the viewer to appreciate her athletic prowess.
0:06treadmill run side view The scene continues with a medium shot of the same woman running on the 'ASSAULTRUNNER PRO' treadmill, but from a side-angle perspective. This angle highlights her powerful leg drive and arm swing. The background is a modern gym with dark, textured walls and metallic elements. Other blurred gym equipment is visible in the background, including benches and weights. Bright overhead lights create a crisp, well-lit environment, emphasizing the sleekness of the equipment and her form. The color palette remains consistent with the previous treadmill shot: black of the treadmill, white of her top and shoes, and bright blue of her shorts. The white text 'training with purpose to be my strongest, fastest, most confident self' is still present on the lower center of the screen. The camera remains static, capturing the continuous motion of her run.
0:07talking head random workouts The video transitions to a close-up talking head shot of a female fitness coach in a modern gym. She is framed from the chest up, looking directly into the camera. The background is a dark, textured wall with a large, glowing yellow 'H' logo in the upper left, part of the gym's branding. To the right, blurred gym equipment, including kettlebells on racks, is visible. The lighting is soft and flattering, emphasizing her facial features without harsh shadows. Her expression is serious yet approachable, conveying expertise. The color palette is dominated by dark grays and blacks of the background and her top, contrasted by the bright yellow logo. A white text overlay at the bottom of the screen reads 'There's a reason those RANDOM workouts you're doing aren't working'. The camera is static, focusing on her direct address to the viewer.
0:09talking head real progress Continuing with the close-up talking head shot, the female fitness coach maintains direct eye contact with the camera. Her facial expression shifts slightly, becoming more encouraging and inquisitive. The background remains the same modern gym setting with the dark textured wall and glowing yellow 'H' logo. The soft, even lighting continues to highlight her features. The color palette is consistent with the previous shot. The white text overlay at the bottom updates to 'wanna see real progress?'. The camera remains static, emphasizing her direct communication.
0:12talking head real training program The close-up talking head shot continues, with the female fitness coach speaking directly to the camera, gesturing slightly with her hands to emphasize her points. Her expression is firm and instructive. The background is unchanged: a dark textured gym wall with a glowing yellow 'H' logo and blurred gym equipment. The soft, even lighting persists. The white text overlay at the bottom updates again to 'You need to follow a REAL training program that will give you the tools you need to reach your goals'. The camera is static, maintaining focus on her authoritative delivery.
0:16talking head coach every workout The close-up talking head shot of the fitness coach continues seamlessly. She maintains direct eye contact and an encouraging demeanor. The background remains the dark textured gym wall with the yellow 'H' logo and blurred gym equipment. The soft, even lighting emphasizes her expressive face. The white text overlay at the bottom reads 'and a coach that can guide you through EVERY workout'. The camera is static, keeping her central in the frame as she continues to speak, building on the previous message.
0:19talking head coach introduction The close-up talking head shot remains, with the female fitness coach introducing herself. Her expression is warm and confident, establishing her authority and approachability. The background continues to be the dark textured gym wall with the glowing yellow 'H' logo and blurred gym equipment. The soft, even lighting highlights her friendly demeanor. The white text overlay at the bottom of the screen reads 'I'm Kelly Matthews, I coach Team Limitless'. The camera is static, ensuring she remains the central focus as she delivers her introduction.
0:22talking head program description The close-up talking head shot of Kelly Matthews continues. She maintains an enthusiastic and confident expression, elaborating on her program. The background remains the dark textured gym wall with the yellow 'H' logo and blurred gym equipment. The soft, even lighting emphasizes her passion. The white text overlay at the bottom updates to 'Strength & Conditioning Program designed to make you the strongest, fastest & fittest version of YOU'. The camera is static, holding her central as she articulates the benefits of her program.
0:25hip thrust screen recording The scene shifts to a dynamic split screen composition. The right two-thirds of the frame features a medium shot of a woman performing a hip thrust exercise with a barbell across her hips, seated on a weight bench. She is focused and executing the movement with control. The background is a dark gym with yellow light accents. The left one-third of the frame displays a partial screen recording of a fitness app interface, showing workout details for 'Hip Thrust' including 'Barbell', 'History', 'Notes', and 'Start' buttons, along with workout metrics like '51s', '80%', and '12 Reps'. The white text 'make you the strongest, fastest & fittest version of YOU' is overlaid on the lower center, overlapping both screens. The lighting is bright and clear, highlighting both the physical exercise and the digital interface. The camera is static.
0:26sprint screen recording This scene is a continuation of the split screen format, now showcasing a different exercise. The right two-thirds of the frame shows a medium shot of a woman sprinting intensely on a black treadmill, identical to the earlier B-roll footage. Her form is strong and dynamic. The background is a dark gym with subtle yellow lighting. The left one-third of the frame displays the fitness app interface, updated to 'Sprint' workout details including 'Treadmill', 'History', 'Notes', 'Start', and metrics like '20s' and '80%'. The white text 'make you the strongest, fastest & fittest version of YOU' persists on the lower center, bridging both screens. The lighting is bright and even. The camera is static.
0:27shoulder press screen recording The scene maintains the split screen layout. The right two-thirds of the frame now shows a medium shot of a woman performing a seated shoulder press with dumbbells. She is seated on an adjustable gym bench, lifting the dumbbells above her head with controlled movement. The background is a dark gym with yellow lighting accents. The left one-third of the frame shows the fitness app interface, updated to 'Seated Shoulder Press' workout details, including 'Dumbbells', 'History', 'Notes', 'Start', and metrics like '45s', '80%', '10 Reps', and '24 lb'. The white text 'make you the strongest, fastest & fittest version of YOU' continues on the lower center. The lighting is bright and even. The camera is static.
0:28app interface workout schedule 1 The scene displays a screen recording of a mobile fitness app interface, specifically a workout schedule. The top bar shows 'H LIMITLESS' logo, and navigation options like '30 Day Guest Pass', 'Rewards', and 'Profile'. Below, a calendar displays Monday through Sunday, with 'Tuesday 6' circled and 'Wednesday 7' highlighted. The main content area shows a daily workout card for 'Monday' titled 'GET HUNGRY', featuring a photo of a muscular woman squatting with a barbell. Details like '52 min • Lower Body Push' and '13,991 Completions' are visible. A small white text box with a fire emoji and '6 workouts a week' appears over the workout card. The app's design is clean with a dark background and white/yellow text. The camera is static, focusing on the phone screen.
0:29app interface workout schedule 2 The screen recording continues, scrolling to display the 'Tuesday' workout card. This card is titled 'GROW AND GO' and features a photo of a muscular woman performing a dumbbell shoulder press. Details like '45 min • Upper Body Push' and '11,432 Completions' are visible. The small white text box with a fire emoji and '6 workouts a week' remains over the card. The app's design maintains consistency with the previous view. The camera is static, focusing on the phone screen as it scrolls.
0:30app interface workout schedule 3 The screen recording scrolls further, revealing the 'Wednesday' workout card. This card is titled 'DEAD SERIOUS' and features a photo of a muscular woman performing bent-over rows with a barbell. Details like '50 min • Lower Body Pull' and '4,396 Completions' are visible. A new white text box with a fire emoji and 'programmed progressive overload' appears over the card. The app's clean design persists. The camera is static, capturing the scrolling motion of the interface.
0:31app interface workout schedule 4 The screen recording continues its scroll, displaying the 'Thursday' workout card. This card is titled 'BAR IS HIGH' and features a photo of a muscular woman performing pull-ups on a bar. Details like '52 min • Upper Body Pull' and '797 Completions' are visible. The white text box with a fire emoji and 'programmed progressive overload' remains visible over the card. The app's design consistency is maintained. The camera is static, showing the smooth scrolling transition within the application.
0:32app interface workout schedule 5 The screen recording scrolls further down, revealing the 'Friday' workout card. This card is titled 'THE RIGHT TRACK' and features a photo of a muscular woman in a conditioning pose, leaning forward with a determined expression. Details like '44 min • Conditioning' and '344 Completions' are visible. The white text box with a fire emoji and 'programmed progressive overload' remains over the card. The app's interface continues its consistent, clean design. The camera is static, capturing the scrolling action within the app.
0:34app interface workout schedule 6 The screen recording continues to scroll, displaying the 'Saturday' workout card. This card is titled 'BIG BOUNCE' and features a photo of a muscular woman in mid-air, jumping. Details like '31 min • Athletic Performance' and '174 Completions' are visible. The white text box with a fire emoji and 'programmed progressive overload' remains over the card. The app's interface maintains its consistent design. The camera is static, showing the final scroll of the workout schedule.
0:35talking head call to action The scene reverts to a close-up talking head shot of Kelly Matthews, with her maintaining direct eye contact with the camera. Her expression is enthusiastic and persuasive, gesturing slightly with her hands. The background is the familiar dark textured gym wall with the yellow 'H' logo and blurred gym equipment. The soft, even lighting continues to illuminate her face. The white text overlay at the bottom of the screen reads 'Try a FREE week on me' with three down-arrow emojis, followed by 'That means no more random workouts, it's time to follow a plan.'. The camera is static, concluding her direct address with a clear call to action.
0:37end card app promotion The video concludes with a vibrant end card promoting the fitness app. The background is a bright, gradient yellow-green. In the center, three mobile phones are displayed vertically. The central phone is prominent, showcasing an athletic woman (Kelly Matthews) holding a kettlebell in the app interface, with 'SUPERNOVA' workout details visible. The phones on either side are slightly blurred and angled, showing other workout plans and different individuals. Above the phones, the black 'H LADDER' logo is prominently displayed, followed by the slogan 'GET STRONGER WITH A PLAN' in bold black text. Below the phones, a 'Download on the App Store' button is visible. The lighting is bright and cheerful, matching the positive tone. The color palette is dominated by bright yellow-green, black, and white. The camera is static, presenting a clear, promotional final frame.
