0:00whirlpool logo on yellow background
A full-screen shot features the Whirlpool logo prominently displayed in the center. The logo is rendered in crisp white sans-serif font, with the 'o' of 'Pool' incorporating a stylized, looping swirl that subtly mimics a whirlpool motion. A small registered trademark symbol (®) is visible to the upper right of the logo. The entire background is a solid, vibrant, medium-dark yellow (#FDCF00). The lighting is even and flat, without any shadows or highlights, suggesting a digital graphic or studio setup. The overall mood is clean, modern, and brand-focused. There are no other elements or text present, providing a minimalist and direct brand introduction.
0:01product showcase and slogan
The screen transitions to a split background, with the left two-thirds being stark white and the right one-third remaining the same vibrant yellow as the previous scene. The Whirlpool logo, now smaller, is positioned at the top center, predominantly over the white background. Two white cylindrical water filter bottles, labeled 'Whirlpool ICE & WATER REFRIGERATOR FILTER,' are neatly arranged on the bottom left of the white section, each with a different colored cap (one purple, one orange-red) and numbered '1' and '2' respectively. Three horizontal text bars in the same vibrant yellow appear sequentially over the white background, to the right of the bottles. The first reads 'Don't settle for less.', the second 'Choose the original', and the third 'Whirlpool® water filters.' All text is in a clear, dark sans-serif font. The lighting is bright and even, casting no visible shadows on the white background, enhancing the clean and professional product presentation. The color palette is dominated by white, yellow, black text, and small accents of purple and orange-red.
0:06product benefits and protection
This scene maintains the same split background composition as the previous one: white on the left two-thirds and a vibrant yellow on the right one-third. The Whirlpool logo remains small and centered at the top. The two white cylindrical water filter bottles, one with a purple cap (number 1) and the other with an orange-red cap (number 2), are still positioned on the bottom left of the white section. The previous yellow text bars have disappeared, replaced by new text that appears dynamically on the white background to the right of the bottles. The text, in a bold, dark sans-serif font, reads 'Get water filters that help protect you, your family, and your pets from potentially harmful contaminants.' The lighting is consistently bright and diffused, highlighting the product and text clearly against the white background. The scene emphasizes the protective benefits of the water filters through direct messaging. The overall color scheme maintains the clean white, bright yellow, and black text, accented by the bottle cap colors, creating a trustworthy and informative atmosphere.
0:10closing logo yellow background
The screen smoothly transitions back to a full-screen, solid, vibrant medium-dark yellow (#FDCF00) background. The white Whirlpool logo, with its characteristic swirling 'o' and registered trademark symbol, reappears centered on the screen, in the same size and prominence as the opening shot. There are no other elements, text, or graphics visible. The lighting remains even and flat, consistent with a digital graphic display, providing a clean and direct brand reinforcement. This scene serves as a concise and iconic branding conclusion, leaving the viewer with a clear image of the brand. The mood is simple, authoritative, and conclusive.
