0:00intro logo animation The scene opens on a clean white background. A golden yellow rectangular graphic slides in from the top left corner. Simultaneously, the 'Whirlpool' logo, rendered in a bold black sans-serif typeface with a distinctive golden yellow oval encircling the 'o' and 'l' characters, appears and positions itself centrally on the screen. Another golden yellow rectangular graphic begins to slide in from the bottom right corner, partially visible, framing the lower portion of the screen. The overall lighting is bright and even, highlighting the stark contrast of the black logo and vibrant yellow graphics against the white background. The camera remains static, capturing the animated introduction of brand elements.
0:02product introduction text reveal The scene maintains a pristine white background. The 'Whirlpool' logo, in black with its iconic golden yellow oval, is positioned prominently at the top center. The golden yellow rectangular shapes are still visible in the top-left and bottom-right corners, creating a branded frame. A block of text emerges from the center-right, reading "Better for your health, better for your fridge." The text is bold, sans-serif, and is highlighted by a bright golden yellow background box. From the left side of the frame, three identical white cylindrical product bottles slide smoothly into position in the mid-left area. These bottles are clearly labeled "Whirlpool ICE & WATER REFRIGERATOR FILTER" and feature distinctively colored caps: one purple in the center, flanked by two orange-capped bottles. The lighting is uniform and soft, emphasizing the clean design of the products and the crispness of the text. The camera is static, focusing on the dynamic entry of the elements.
0:06product features value proposition This scene continues with the same bright white background. The 'Whirlpool' logo, with its black text and golden yellow oval, remains fixed at the top center. The golden yellow rectangular framing elements are still present in the top-left and bottom-right corners. The three 'Whirlpool ICE & WATER REFRIGERATOR FILTER' product bottles – one with a purple cap in the middle, and two with orange caps on either side – are still prominently displayed on the mid-left side of the screen. The text on the right side of the screen changes from the previous message to "Choose Whirlpool water filters. Trusted quality that protects what matters most." The words 'Whirlpool' in the first line of the new text are highlighted with a golden yellow background. The typography is consistent, bold, and highly legible. The lighting remains soft and even, maintaining a clean and professional aesthetic. The camera is static, allowing the text update to be the primary focus of change within the frame.
0:12outro logo animation The scene reverts to a simple, clean white background, with the 'Whirlpool' logo centrally positioned, featuring its black sans-serif text and the distinctive golden yellow oval. The golden yellow rectangular graphics that previously framed the screen now animate in reverse. The rectangle in the top-left corner smoothly slides out of frame, followed by the rectangle in the bottom-right corner. This animation leaves only the static 'Whirlpool' logo on the pure white background before the video concludes. The lighting is consistent, bright, and evenly distributed, emphasizing the brand's minimalist aesthetic. The camera remains static throughout this closing sequence.
