0:00intro problem setup A young woman, seen from the chest up, is centered in the frame against a plain white wall. To her left, a handwritten whiteboard diagram is partially visible, showing 'Coffee' and a red, squiggly drawing of a brain with yellow lightning bolts emanating from it. The woman holds a small, white, cylindrical object with a black top in her right hand, positioned near her mouth, and gestures slightly with her left hand. She has dark, curly hair with bangs, wears round-framed glasses, and a grey and white tie-dye patterned sweatshirt. Her expression is engaging and slightly questioning. A text overlay 'WHY DO WE' appears centrally, reinforcing her spoken question. The lighting is bright and even, casting minimal shadows.
0:01drawing jitter crash diagram The scene shifts to an over-the-shoulder view of the woman as she writes on the whiteboard. The whiteboard now prominently displays 'Coffee -> Jitters -> CRASH' in blue marker across the top, with a red squiggly brain drawing to the left. She is actively using a yellow marker to draw yellow wavy lines, resembling energy or signals, around the brain drawing. Her hands are visible, holding the markers with black painted fingernails. The lighting remains bright and consistent. Text overlays 'JITTERS', 'AFTER', and 'COFFEE?' appear sequentially, highlighting her narration. The camera is static, focusing on her drawing activity.
0:04explaining adenosine blocking The camera returns to a medium close-up of the young woman, facing the viewer. She is speaking directly to the camera, gesturing with both hands. Her right hand still holds the small white object, while her left hand is open, palms up, as she explains. Her expression is informative and confident. The whiteboard with the 'Coffee -> Jitters -> CRASH' diagram is visible behind her. A text overlay 'ACTUALLY' appears, emphasizing her point. The lighting is soft and even. This is a continuation of the direct address, explaining the underlying mechanism.
0:05drawing blocking adenosine The perspective shifts back to an over-the-shoulder view of the woman writing on the whiteboard. She uses a red marker to write 'ADENOSINE' and then uses a black marker to draw a strike-through line over it, signifying blockage. The upper part of the 'Coffee -> Jitters -> CRASH' diagram is clearly visible. Her hands are precise in their writing and drawing. Text overlays 'BLOCKING' and 'ADENOSINE' highlight her explanation. The lighting remains bright, and the camera is static, maintaining focus on her illustrative actions.
0:07brain graphic overlay The scene reverts to a medium close-up of the woman, facing the camera. She gestures animatedly with both hands as she speaks, emphasizing her explanation. Her right hand still holds the small white object. A graphic of a realistic pink human brain is overlaid digitally over her outstretched left hand. The whiteboard diagram is visible in the background. Text overlays 'THE CHEMICAL' and 'WHEN YOU' reinforce her narrative. Her expression is animated and educational, and the lighting is consistent. The camera remains static.
0:09drawing caffeine flood blocking The camera shows an over-the-shoulder view of the woman writing on the whiteboard. She draws a brown wavy line labelled 'Caffeine flood' below the crossed-out 'ADENOSINE'. Subsequently, she marks a red 'X' over the brown wavy line, symbolizing the blocking of a signal. The whiteboard diagram with the 'Coffee -> Jitters -> CRASH' heading and the brain drawing is in the background. Text overlays 'YOU'RE NOT', 'CREATING', and 'YOU'RE' appear sequentially. The static camera focuses on her hands and the growing diagram. The room is well-lit.
0:13explaining tired signal The scene cuts to a medium close-up of the woman, facing the camera. She talks and points her right hand, holding the small white object, towards the whiteboard diagram behind her, referring to the 'Caffeine flood' illustration. Her expression is direct and explanatory. The whiteboard's various elements are visible. A text overlay 'THAT TIRED' emphasizes her words. The lighting is consistent and bright. The camera is static, maintaining a focus on her face and gestures.
0:14drawing stress stimulation The view shifts to an over-the-shoulder shot of the woman drawing on the whiteboard. She uses a red marker to draw a large vertical arrow on the left side, with 'STRESS' written alongside it. She then draws an upward-pointing arrow with a pointed top, signifying an increase. The existing diagram elements are visible. Text overlays 'YOUR BRAIN', 'THINKS IT'S', 'IF YOUR BODY', and 'FOR THAT' appear, correlating with her narration. The camera is static, focused on her illustrating the concept of stress and stimulation. The bright, even lighting highlights the whiteboard.
0:19explaining overstimulation The scene returns to a medium close-up of the woman, facing the camera. She speaks passionately, gesturing with both hands, palms open and fingers splayed, to emphasize the concept of overstimulation. Her right hand still holds the small white object. The whiteboard diagram with the 'Coffee -> Jitters -> CRASH' heading and the stress arrow is visible behind her. Green text 'TOO FAST. TOO HARD.' digitally appears on the whiteboard during her explanation. Text overlays 'RAPID SPIKE', 'OVERSTIMULATES', and 'AND THAT'S' highlight her points. Her expression is animated and concerned, fitting the topic. The lighting is bright and consistent. The camera is static.
The camera shows an over-the-shoulder view of the woman writing on the whiteboard. She is using a green marker to complete the phrase 'TOO HARD.' on the board, directly below 'TOO FAST.'. The diagram, including the 'Coffee -> Jitters -> CRASH' heading, the brain, and the stress arrow, is clearly visible. Her hands are focused on writing. A text overlay 'JITTERS' appears centrally. The lighting remains bright and even. The camera is static, capturing the detail of her writing.
0:24explaining jitters effects The scene returns to a medium close-up of the woman, facing the camera. She speaks, making exaggerated shaky hand gestures with open, splayed fingers to illustrate the 'jitters'. Her right hand still holds the small white object. The whiteboard diagram is visible behind her, showing 'Too Fast. Too Hard.' in green text. Text overlays 'THE SHAKY', 'THE ANXIETY,', 'THOUGHTS.', and 'HAPPENS' appear, synchronizing with her explanation of symptoms. Her expression is animated and empathetic, as she describes the unpleasant effects. The lighting is bright and consistent. The camera is static.
0:28drawing caffeine too fast too hard The scene shifts to an over-the-shoulder view of the woman writing on the whiteboard. She uses a brown marker to draw a second, longer wavy line beneath 'Caffeine flood.'. Simultaneously, a graphic of a white coffee cup filled with dark coffee, surrounded by coffee beans, appears digitally on the left side of the whiteboard. She then draws a green line underneath 'TOO HARD.' to emphasize the phrase. Text overlays 'CAFFEINE', 'TOO FAST', and 'HARD.' appear. The diagram is growing with her illustrations. The camera is static, and the lighting remains bright and even.
0:31drawing adenosine buildup The camera cuts between a front-facing medium close-up of the woman speaking and an over-the-shoulder view of her drawing. First, she speaks and gestures with the small white object in her right hand, then she is seen drawing a stack of four grey brick-like rectangles on the lower left side of the whiteboard. She then draws a jagged, broken line through the bricks, implying a problem. Text overlays 'ADENOSINE', 'BUILDING UP', and 'IT DOESN'T' appear. The diagram continues to evolve with her explanation. The lighting is bright and consistent throughout, and the camera is mostly static, switching perspectives.
0:34explaining adenosine crash The scene again alternates between the woman speaking directly to the camera (medium close-up) and her drawing on the whiteboard (over-the-shoulder). She speaks, gesturing with her hands. When drawing, she uses a purple marker to outline a large, stylized heart shape next to the 'brick' drawing on the whiteboard, which will become part of the 'CRASH' visualization. Text overlays 'WHEN THE', 'ADENOSINE', and 'HITS YOU' reinforce her narrative. Her expressions are focused and educational, transitioning smoothly between addressing the viewer and illustrating. The lighting remains consistent. The camera alternates between static shots.
The camera is positioned over the woman's shoulder, focusing on her as she writes 'CRASH' in large, bold purple letters on the whiteboard, directly below 'TOO FAST. TOO HARD.' and the heart shape. She then underlines the word 'CRASH' with the purple marker. Text overlays 'THAT'S THE CRASH.' and 'THE CRASH.' emphasize the new addition to the diagram. The whiteboard is now quite full with her illustrations and text. The lighting is bright and even. The camera remains static, highlighting the completion of this section of the diagram.
0:40explaining crash symptoms The scene cuts to a medium close-up of the woman, facing the camera. She speaks directly to the viewer, gesturing with her left hand and holding the small white object in her right. Her expression is serious and empathetic as she describes the effects of a crash. The whiteboard diagram, now featuring the 'CRASH' section, is visible behind her. Text overlays 'IN ENERGY,', 'FOCUS,', and 'AND MOOD.' appear, reinforcing the symptoms of the crash. The lighting is consistent and bright. The camera is static, focusing on her communication.
0:42drawing aggressive spike solution The camera is again over the woman's shoulder, focusing on her drawing on the whiteboard. She uses an orange marker to draw a sharp, inverted 'V' shape, almost a downward spike, under the 'CRASH' section of the diagram, illustrating an aggressive energy drop. Text overlays 'COFFEE', 'HOW', 'AGGRESSIVELY', 'YOUR SYSTEM.', 'IS SIMPLY', 'PAIRING IT', 'CALLED', and 'L-THEANINE' appear sequentially, guiding the viewer through her explanation and solution. The whiteboard is densely filled with her illustrations and text. The lighting is bright and even. The camera remains static, capturing the evolution of the diagram as she introduces the solution.
0:48ltheanine buffer graphic drawing The scene shifts between a medium close-up of the woman speaking to the camera and an over-the-shoulder view of her drawing. First, she speaks, gesturing with open hands, holding the small white object. A graphic of vibrant green tea leaves is digitally overlaid over her hands. Then, she is seen drawing a green, smooth, wavy line that effectively buffers the sharp orange 'V' shape previously drawn on the whiteboard. Text overlays 'A BUFFER.', 'IT SLOWS', and 'CAFFEINE DOWN,' appear. Her expression is confident and solution-oriented. The lighting is consistent and bright. The camera alternates between static shots, showing both direct address and illustrative action.
0:51smooth energy drawing explanation The scene alternates between a medium close-up of the woman speaking to the camera and an over-the-shoulder view of her drawing. She speaks directly, gesturing with her right hand, holding the small white object. When drawing, she uses an orange marker to draw a smooth, gently rising and falling wave, replacing or contrasting with the aggressive 'V' shape previously drawn, signifying a smoother energy curve. Text overlays 'SYSTEM,', 'YOUR ENERGY', and 'SMOOTH' appear. Her expression is positive and reassuring. The lighting is bright and consistent. The camera switches between static shots, effectively showing the problem and then the solution visually and verbally.
0:56everyday dose intro The scene cuts to a medium close-up of the woman, facing the camera. She speaks, making an open-handed gesture with her left hand, while holding the small white object in her right. Her expression is confident and leads into the product reveal. The whiteboard diagram is visible behind her, now showing both the problem (spiky crash) and the solution (smooth energy). Text overlays 'INSTEAD OF SPIKY.' and 'THAT'S WHY' appear, leading to the product introduction. The lighting is bright and even. The camera is static, focused on her delivery.
0:58everyday dose product reveal The woman holds up a holographic black pouch, labeled 'EVERYDAY DOSE', directly in front of her face, obscuring part of her. The product packaging is clearly visible, with vibrant, iridescent accents. She turns the pouch slightly to display it fully. The whiteboard diagram is still in the background. A text overlay 'EVERYDAY DOSE' appears, confirming the brand, followed by 'IT'S COFFEE'. Her expression behind the pouch is implied to be positive. The lighting is bright. The camera is static, focusing on the product. This acts as a clear product reveal and call to action.
