0:00coffee problem introduction A medium shot of a modern kitchen countertop features a stainless steel and black Ninja coffee machine positioned centrally. The countertop is a speckled gray granite, and the backsplash is composed of small, rectangular gray and white mosaic tiles. Above are clean white kitchen cabinets. Bright, even overhead lighting illuminates the scene. In the foreground, a light-skinned hand, clad in a bright red long-sleeved top, waves dismissively, slightly out of focus, partially obscuring the coffee machine. The overall mood is direct and assertive. Two white text overlays are present: "It's time to admit it..." at the top, and a larger, bolded "COFFEE IS THE PROBLEM!" below it.
0:02coffee pouring mug A close-up shot focuses on a white ceramic mug with a vibrant light green interior, sitting on a black plastic drip tray. Dark, freshly brewed coffee is actively pouring in a steady stream from an unseen spout, creating a small amount of dark brown foam on the coffee surface. The background shows the lower part of a stainless steel coffee machine, with a red indicator light and a blue indicator light visible. The countertop appears dark gray. The lighting is bright and even. The text overlays from the previous scene, "It's time to admit it..." and "COFFEE IS THE PROBLEM!", are still prominently displayed.
0:03coffee overflow mess An overhead medium shot captures a white, rectangular ceramic mug being excessively filled with dark brown coffee. As the coffee pours, it dramatically overflows the mug, spilling onto a clean, white kitchen countertop and creating a large, spreading pool of dark brown liquid and numerous splatters. In the background, a window provides natural light, showing hints of green foliage outside. The countertop appears pristine white, contrasting sharply with the messy coffee spill. Two white text overlays are present: "What coffee is ACTUALLY doing..." at the top, and "Putting your body through a dopamine + caffeine BURNOUT" below it, conveying the negative impact of excessive coffee consumption.
A medium close-up shot of a young adult woman covering her mouth and nose with her right hand, looking visibly weary or tired. She has long, dark brown hair, fair skin, and is wearing a light grey ribbed tank top. A silver ring with a diamond is visible on her left ring finger, and she wears a white, black, and red beaded bracelet on her right wrist. Her expression conveys exhaustion or discomfort, with her eyes slightly closed. The background is a blurry, light-colored interior, possibly a bedroom, featuring a white door and a mirror frame visible on the left. White text overlays read "You may feel energized..." at the top, and "Then BOOM. CRASH. JITTERS." below it, emphasizing the negative effects.
A medium shot captures a young adult woman with long, wavy brown hair, wearing a blue hooded sweatshirt. She is seated at a light brown wooden desk, looking pensive or tired, with her left hand touching her lips. Her fingernails are painted a bright yellow. A black laptop is open in front of her. The background shows a white wall adorned with a framed diploma and a whiteboard with faint markings, suggesting an office or study environment. The lighting is bright and even, indicating daytime. White text overlays, similar to the previous scene, read "You may feel energized..." at the top, and "Then BOOM. CRASH. JITTERS." below it, continuing to highlight the adverse consequences.
0:11woman sleeping on laptop A medium shot, taken from a slightly elevated angle, shows a young adult woman completely slumped over a black laptop on a dark gray granite countertop. She is wearing a bright red hooded sweatshirt, with her face entirely obscured as her head rests on her arm. Her right hand, adorned with vivid red painted nails, is visible resting on the laptop keyboard. The background reveals a modern kitchen setting with white cabinets, a large window featuring white blinds, and a television screen reflecting light. The lighting is bright and suggests a clear day. White text overlays continue the theme: "You may feel energized..." at the top, and "Then BOOM. CRASH. JITTERS." below it, visually reinforcing the concept of burnout.
0:12hand pushes coffee away An eye-level medium shot shows a light-skinned hand with neatly painted pink nails hovering over a black and white ceramic coffee mug filled with dark coffee. The mug sits on a light wooden desk, positioned next to a partially closed black laptop. The background features a large window offering a clear view of lush green trees and a bright blue sky, indicating abundant natural, sunny lighting. The hand deliberately pushes the coffee mug away from the frame, clearly conveying a rejection of coffee. A white text overlay at the top states: "And no, MORE caffeine is not the answer!", reinforcing the narrative of seeking an alternative.
0:16mushroom coffee bag reveal A medium shot, taken from a high angle, features a light-skinned hand, adorned with bright red painted nails, holding up a black and holographic pouch labeled "EVERYDAY DOSE COFFEE+". The bag is prominently displayed, showcasing key text elements such as "MILD ROAST," "Collagen + L-Theanine + Chaga + Lion's Mane," and a list of benefits including "CLARITY & FOCUS + GUT FRIENDLY + NO JITTERS." The background is a modern kitchen, identifiable by its gray and white mosaic tile backsplash and a black stovetop. The lighting is bright and even, highlighting the product. A white text overlay asks: "Ever heard of mushroom coffee?", signaling the introduction of a new solution.
0:18preparing iced mushroom coffee A medium shot showcases a young adult woman with long, vibrant red hair, wearing a simple black t-shirt. She is outdoors, with a white, ornate balcony railing and a light-colored building forming the background. The scene is bathed in natural, bright sunlight. She is actively preparing a drink: first, she holds a spoon filled with white powder over a tall glass of iced coffee, then she uses a silver frother stick to stir the mixture. The "EVERYDAY DOSE COFFEE+" bag is visible on the right side of the frame. Multiple white text overlays appear sequentially, listing the product's benefits: "It's still coffee, but with:", followed by "Low-caffeine," "L-theanine," "Collagen protein," "No crash," "No jitters," and "Focused energy." Her expression remains focused and slightly pleasant throughout the preparation, emphasizing the product's positive attributes.
0:25stirring mushroom coffee A medium close-up shot continues from the previous scene, focusing on the same young adult woman with vibrant red hair, dressed in a black t-shirt. She is actively stirring a tall glass of iced coffee using a silver frother stick, which creates a noticeable layer of foam on top of the drink. The background remains an outdoor setting with a white balcony railing and a light-colored building, bathed in natural light. She looks directly at the camera with a confident, slightly engaging expression, her red-painted nails prominently visible as she stirs. A white text overlay states: "Gets your body out of the 'spike-and-crash' caffeine cycle!", highlighting a key benefit of the product.
A medium close-up shot of the same woman with vibrant red hair and a black t-shirt. She is shown pouring creamer from a "Simple Truth Oat Milk Dairy Free Sweet Creme" carton into her tall glass of iced coffee. The coffee in the glass already has a frothy layer, and the creamer is visibly mixing in, creating lighter streaks and changing the overall color of the drink. The outdoor background with the white railing is still visible. Her expression is focused and attentive to the task at hand. A white text overlay reads: "Enjoy it hot or iced & customize how you like", emphasizing the product's versatility.
0:30woman tasting coffee A medium close-up shot of the same young adult woman, with vibrant red hair and a black t-shirt. She first stirs her iced coffee with a silver metal straw, then brings the straw to her lips and takes a sip. She looks directly at the camera, initially with a neutral expression, then her eyes widen in surprise and delight, and her mouth forms an 'O' shape, clearly indicating positive enjoyment and satisfaction with the drink. Her bright red nails and matching red lipstick are prominent. The outdoor background is still visible, with sunlight creating dappled shadows. Two white text overlays appear sequentially: "Oh, and yes...." followed by "IT TASTES GOOD!!", reinforcing her positive reaction.
0:36product bag call to action A close-up shot features light-skinned hands, with neatly manicured white-painted nails, holding the "EVERYDAY DOSE COFFEE+" product bag. The black and holographic elements of the bag catch the light, making the product name, "MILD ROAST," and benefit statements (e.g., "CLARITY & FOCUS + GUT FRIENDLY + NO JITTERS") stand out clearly. The background is blurred, showing warm-toned wooden slats, possibly from a bench or wall, set against a clear blue sky, implying an inviting outdoor setting. The hands gently adjust and rotate the bag, ensuring the product details are in clear focus. A white text overlay at the top announces: "Get FREE shipping + FREE frother with your first order", serving as a direct call to action and highlighting a promotional offer. The scene ends with a slight zoom-in on the product details.
