0:00flat lay olive pants
An overhead, static shot captures a pair of olive green cargo-style pants meticulously laid flat on a textured, light gray concrete or rough stone surface. The pants are presented neatly, showcasing their full length, with a visible button and zipper closure at the waist, and two side pockets. The pant legs are slightly tapered and feature neatly rolled-up cuffs, revealing a subtle striped pattern on the interior fabric. The lighting is bright and even, coming from directly above, which minimizes shadows and highlights the fabric's texture and color saturation. White sans-serif text, 'THE ROC™', is prominently overlaid in the center of the pants. The overall aesthetic is clean, professional, and product-focused, with a dominant color palette of olive green and light gray.
0:01flat lay black pants
This static, overhead shot features a pair of black cargo-style pants displayed flat on the identical textured, light gray concrete or rough stone surface. The composition and framing are consistent with the previous scene, offering a direct comparison of color. The pants exhibit the same neat folding, with clear visibility of the waistband, button, zipper, and side pockets. Their cuffs are also rolled up, exposing the same striped interior. The lighting remains bright and uniform from above, highlighting the deep black hue of the fabric and the subtle textures. White sans-serif text, 'THE ROC™ PANT', is overlaid centrally on the garment. The clean, minimalist presentation emphasizes the product's design in a different colorway.
0:02flat lay tan pants
Another static, overhead shot, this time showcasing a pair of tan (khaki) cargo-style pants laid flat on the consistent textured, light gray concrete or rough stone surface. The arrangement is meticulous, highlighting the pant's waist, fly, and the distinct cargo pockets located on the thighs, which are more visibly defined in this color. The cuffs are rolled up, revealing the striped interior. Bright, even overhead lighting casts minimal shadows, emphasizing the fabric's texture and the warm, earthy tan color. White sans-serif text, 'THE ROC™ PANT', is centered on the pants, maintaining branding consistency. The scene continues the series of product variations, emphasizing color and specific design features.
0:03hands handling pants on hangers
A close-up shot focuses on the hands of an adult as they interact with multiple pairs of pants hanging on silver metal hangers. The camera is positioned slightly above, looking down into a dense rack of clothing. The background is softly blurred, hinting at an indoor retail or stockroom environment with other garments and transparent garment bags visible. The hands, belonging to an individual with light to medium skin tone, are actively seen unfastening and removing a tan pair of pants from hanger clips, then repeating the action with a dark olive or black pair. The lighting is practical and direct, clearly illuminating the hands and the varying colors of the garments. The action emphasizes the product's display and accessibility.
0:05rolling cuff and shoe
A close-up, low-angle shot concentrates on a person's lower leg and foot, capturing a detail-oriented view. The individual, who appears to be sitting or standing with one leg slightly elevated, is wearing olive green pants. A hand, with light-colored skin, is seen meticulously rolling up the pant cuff, revealing a black sock and a black athletic shoe. The shoe features subtle white accents and a clearly visible white 'Columbia' logo on its tongue. The background is soft and out of focus, appearing as a light-colored, textured fabric or surface, suggesting a comfortable indoor setting. Soft, even lighting illuminates the scene, highlighting the fabric texture of the pants, the details of the shoe, and the precise action of the hand. This shot showcases the adjustable nature and styling versatility of the pants.
0:06talking head jason searcy
A medium shot captures a middle-aged male, identified by an on-screen lower third graphic as 'Jason Searcy, Apparel Design Manager'. He is seated and looking directly at the camera, speaking with a professional and earnest demeanor. His hands are clasped calmly on a dark, flat surface in front of him. The background is a soft, light, neutral studio setting, with subtle, blurred elements that suggest shelves or design boards, maintaining a minimalist focus on the speaker. The lighting is soft, even, and flattering, illuminating his face and upper body without harsh shadows. He is wearing a dark blue crewneck sweatshirt that features a small, white 'Columbia' logo on the left chest. The overall color palette is subdued, consisting primarily of grays, blues, and natural skin tones, conveying a sense of authority and clarity.
0:08full body model on rocks
A full-body shot presents a male model standing confidently on a stylized studio set, composed of white, jagged, angular rock formations. The background is a plain, light gray or off-white seamless studio wall, ensuring the focus remains on the model and the product. The lighting is dramatic and directional, coming from the front-right, creating pronounced shadows on the rock structures and subtly sculpting the model's form, adding depth and a rugged atmosphere. He is dressed in an all-black ensemble: a black hooded jacket or sweatshirt, dark gray or black cargo pants, and black outdoor-style shoes. He wears a black backpack and holds a black, rolled-up cylindrical item, possibly a sleeping bag or gear, in his left hand. His pose is relaxed yet powerful, looking off-camera to his right, conveying a sense of readiness for adventure.
0:09phone and wallet in pocket
An extreme close-up shot intensely focuses on the front right pocket of a pair of tan (khaki) pants. The camera is angled slightly downwards, highlighting the weave and texture of the pant fabric and the precise stitching surrounding the pocket opening. A modern, silver iPhone, clearly identifiable by its distinctive triple camera lens array, is partially inserted into the pocket, alongside a dark brown leather bi-fold wallet. The background is the familiar textured, light gray concrete or rough stone surface, indicating the pants are laid flat. The lighting is bright and even, casting minimal shadows and bringing out the fine details of both the garments and the personal items. This shot is designed to demonstrate the practical functionality and generous storage capacity of the pants' pockets.
0:10item in cargo pocket
This extreme close-up shot zeroes in on the side cargo pocket of a pair of black pants. The camera looks down into the pocket, emphasizing the structured flap closure and the subtle texture of the dark fabric. A small, rectangular, light olive green object, resembling a field notebook or a compact device, is partially tucked into the cargo pocket, suggesting its utility. The background is the consistent textured, light gray concrete or rough stone surface, indicating the pants are laid flat. Bright and even overhead lighting ensures that all details, from the fabric's weave to the item within the pocket, are clearly visible with soft shadows. This shot effectively highlights the practical, secure storage options provided by the cargo pocket design.
0:11hiking legs low angle
A dynamic, low-angle shot captures the lower bodies of two individuals as they hike uphill on a rugged, reddish-brown, dusty trail. The camera is positioned very close to the ground, looking up, emphasizing the motion of their legs and feet as they actively kick up fine plumes of dust with each step. The background is blurred, showing distant, light-colored terrain or a bright sky, conveying an expansive, possibly arid, outdoor environment. The natural daylight is bright, backlighting the dust particles and highlighting the contours of their movements. The lead person is wearing black pants and black shoes, while the second person, slightly behind, wears lighter-colored pants (likely beige or gray) and dark shoes. This shot effectively demonstrates the pants' suitability for active outdoor adventures and challenging terrain.
0:12person rolling cuff sitting
A medium close-up shot focuses on a person's legs and hands, capturing a relaxed, seated posture. The individual is wearing tan (khaki) pants and stylish white athletic shoes featuring a distinctive gum-colored rubber sole. One hand, with light skin tone and adorned with a simple ring on the index finger, is engaged in rolling up the cuff of the pants, echoing a previous scene's demonstration of adjustability. The background is a soft, light-colored, textured fabric, likely a blanket or rug, creating a cozy and comfortable indoor setting. The lighting is soft and ambient, casting a gentle glow that provides a warm and inviting atmosphere. This shot emphasizes the casual versatility and comfort of the pants in a relaxed, everyday context.
0:13model sitting on rocks logo
A medium full shot captures a male model sitting in a relaxed posture on a dynamic, stylized white, angular rock formation. The background is a plain, light beige or off-white seamless studio wall, providing a clean and contemporary backdrop. The lighting is soft but effectively directional, highlighting the model's features and the textures of the rock. He is dressed in a dark gray crewneck sweatshirt and tan (khaki) cargo pants, complemented by black athletic shoes. His body is angled slightly towards the left side of the frame, with his head turned to look off-camera to the left, conveying a thoughtful or natural moment. Initially, abstract white square graphics appear near his knee, which then seamlessly transition into the distinct white 'Columbia' logo. The scene effectively blends fashion, comfort, and brand identity within an adventurous-yet-controlled studio environment.
