0:00cosmetic product application
The scene opens with a extreme close-up, low-angle shot of a hand gently squeezing a peach-colored cosmetic tube. A thick, lavender-pink, creamy product with small speckles is being dispensed from the nozzle, forming a swirling, artistic pattern on the tube's opening. The background is softly blurred, appearing as warm, earthy tones of brown and purple, possibly indicating a textured surface or fabric. The lighting is soft and diffused, highlighting the product's texture and the subtle shine on the tube. The overall color palette is warm and inviting, dominated by peach, lavender-pink, and muted browns. A white rectangular text box with purple text reads "POV: This is how I upgraded my beauty routine for only $14 $4 + shipping" in the upper-mid frame, with a strikethrough on '$14'. The camera remains static, focusing intently on the product being squeezed.
0:03woman one on balcony
A medium close-up, selfie-style shot features a young Black woman with short, curly dark hair, smiling and looking directly at the camera. She is standing on an outdoor balcony, with a neutral-toned building wall and a large glass sliding door visible to her right. The background behind her reveals a residential area with other buildings and a clear blue sky with some soft clouds. The lighting is bright and natural, indicating daytime, casting soft shadows. She wears a relaxed, layered outfit consisting of a purple sports bra and an open purple zip-up hoodie. A small furry microphone is clipped to her bra strap near her chest. A bright pink text bubble overlay reads "getting serious" at the top of her head. The camera is held stable, likely by the subject herself.
0:06woman two on balcony
A medium close-up, selfie-style shot shows a young Caucasian woman with medium-length, wavy brown hair, looking directly at the camera and smiling. She is on the same outdoor balcony as the previous scene, with the beige building wall and glass door to her left. The background features a residential cityscape under a bright, clear sky. She is wearing a cream-colored, ribbed knit sweater, and a small black furry microphone is clipped to the center of her chest. The lighting is bright and even. A bright pink text bubble overlay initially appears blurred, then clarifies to read "beauty routine." above her head. The camera is held stable by the subject, giving a personal perspective.
0:08two women on couch with products
A medium shot captures two young women sitting side-by-side on a light-colored, plush sectional couch. The woman on the left, with dark curly hair, is wearing a purple zip-up hoodie and blue shorts, holding a small lavender-colored, patterned pouch. The woman on the right, with wavy brown hair, is wearing a cream-colored sweater and green shorts, holding a pink and white 'IPSY' branded box. Both women are smiling and looking at the camera. The background is a plain white wall, suggesting an indoor setting. The lighting is soft and even, typical of indoor ambient light. A bright pink text bubble overlay, "seriously made," is positioned above their heads. The camera is static, capturing their relaxed interaction.
0:09two women jumping on couch
A medium full shot captures the same two young women standing and energetically jumping on a white sectional couch. The woman on the left, with dark curly hair, is wearing a purple zip-up hoodie and shorts, holding the lavender pouch. The woman on the right, with wavy brown hair, is wearing a cream-colored sweater and green shorts, holding the 'IPSY' box. Both are laughing and looking towards the camera, their bodies in mid-air from jumping. Green decorative pillows are visible on the couch. The background is a plain white wall, suggesting an indoor, bright setting. The lighting is consistent and bright. A bright pink text bubble overlay, "I say, fun?!", floats above their heads. The camera is static, capturing their playful activity.
0:11hands using ipsy quiz on phones
An overhead, close-up shot focuses on two pairs of hands, each holding a modern smartphone side-by-side, displaying the 'IPSY THE BEAUTY QUIZ' interface. The left phone shows a 'Sunscreen' question with 'Rarely,' 'Sometimes,' 'Often' options and images, while the right phone shows a list of beauty brands for selection. One hand has pale, light-colored nail polish and a silver wavy ring, actively tapping the screen on the left phone. The other hand, belonging to a darker-skinned individual, has silver, metallic nail polish and is tapping on the right phone. The background is a slightly blurred, colorful 'IPSY' box. The lighting is bright and even, highlighting the screen details and hands. Several text bubble overlays appear and disappear, including "All you have to do," "a simple quiz," "and they send you products," "based on your skin," "type, style," and "and favorite brands." The camera is static, providing a clear view of the screen interactions.
0:17woman two talking on balcony
A medium close-up, selfie-style shot shows the same young Caucasian woman with medium-length, wavy brown hair, looking directly at the camera and speaking. She is positioned on the outdoor balcony, similar to an earlier scene. The background reveals a residential cityscape under a bright, clear sky. She is wearing a cream-colored, ribbed knit sweater with a small black furry microphone clipped to her chest. The lighting is bright and natural. Multiple bright pink text bubble overlays appear: "I get makeup," then "skincare, hair care," then "and so many more beauty favorites." and finally "and every product is already vetted so I'm going to love it." The camera maintains a stable, personal perspective.
0:22woman one talking indoors
A medium close-up shot of the young Black woman with short, curly dark hair, smiling and looking up slightly to the camera. She is indoors, sitting on a soft green armchair. The background is a bright white wall with a framed green and white art print and a bedside table with an orange lamp, indicating a cozy, styled room. She is wearing a purple sports bra and an open purple zip-up hoodie, with the small furry microphone visible. The lighting is soft and warm, coming from the side. A bright pink text bubble overlay reads "to love it." followed by "Each bag has up to $70" above her head. The camera is static.
0:25woman one holding product tube
A medium close-up shot of the young Black woman, holding a small white tube of 'Briogeo Superfoods' product directly in front of her face, partially obscuring it. She is smiling broadly and looking at the camera. Her hands, adorned with silver metallic nails and a gold bracelet on her right wrist, are prominent as she presents the product. She wears a purple top. The background remains an indoor setting, softly blurred. The lighting is bright and even. A bright pink text bubble overlay, "worth of makeup," appears near the product. The camera is static.
0:26woman one holding pouch and product
A medium close-up shot of the young Black woman, holding a flat, lavender-colored, zipper pouch with delicate pink bow patterns in one hand, and a sleek silver lipstick-like product in the other. Both items are presented directly to the camera. Her hands, featuring silver metallic nails, are central in the frame. Her face is visible in the upper part of the frame, smiling and looking down towards the items. She is wearing a purple top. The background is a softly blurred indoor setting. The lighting is bright and even. A bright pink text bubble overlay reads "for just $14 + shipping" followed by "a month." as she speaks. The camera is static.
0:28woman one talking and smiling indoors
A medium close-up shot of the young Black woman with short, curly dark hair, sitting in a green armchair and smiling confidently at the camera. She is indoors, with a white wall as background, featuring a green and white art print and an orange lamp on a golden side table. She wears a purple sports bra and an open purple zip-up hoodie, with the small furry microphone visible. Her expression is bright and direct. The lighting is warm and inviting. A bright pink text bubble overlay reads "that right." and then "Just $14 + shipping per month." above her head. The camera is static.
0:30woman two talking on bed
A medium close-up, selfie-style shot of the young Caucasian woman, lying on her back in a bed, looking up and talking to the camera. Her head is resting on a soft, light-colored pillow. The background shows a wooden headboard with horizontal slats. She wears a cream-colored, ribbed knit sweater, and the small black furry microphone is visible. Her expression is engaged and her lips are moving as she speaks. The lighting is soft and ambient, suggesting an indoor setting. A bright pink text bubble overlay reads "one of my besties" above her head. The camera is static, providing a personal, intimate feel.
0:31woman one talking in green chair
A medium close-up shot of the young Black woman, sitting in the green armchair and smiling widely at the camera. Her head is slightly tilted, and her facial expression is lively and enthusiastic. She is dressed in a purple sports bra and an open purple zip-up hoodie, with the small furry microphone visible. The background is a white wall with the art print and orange lamp. The lighting is warm and flattering. A bright pink text bubble overlay reads "about trying IPSY," above her head. The camera is static, capturing her animated demeanor.
0:33woman two gesturing in green chair
A medium close-up shot of the young Caucasian woman, sitting in the same soft green armchair, with her hands open and raised in a gesturing motion, as if explaining or emphasizing a point. She is smiling and looking slightly upwards, suggesting thoughtfulness. She wears a cream-colored, ribbed knit sweater and green shorts. The background is a white wall with the art print and orange lamp. The lighting is soft and warm. A bright pink text bubble overlay reads "I would" above her head. The camera is static.
0:34woman two holding ipsy box
A medium close-up shot of the young Caucasian woman, still sitting in the green armchair, now holding the pink and white 'IPSY' branded box directly in front of her, presenting it to the camera. She smiles warmly and looks at the box, then shifts her gaze to the camera. She wears a cream-colored sweater and green shorts. The background is a white wall with the art print and orange lamp. The lighting is soft and warm. A bright pink text bubble overlay reads "seriously" above the box. The camera is static.
0:35woman two opening product box
A medium close-up shot of the young Caucasian woman, still seated in the green armchair, holding a small rectangular cosmetic product box. She carefully opens the box, revealing a green package inside. Her hands, with light-colored nail polish and silver rings, are prominent as she manipulates the box. She looks intently at the product. She wears a cream-colored sweater. The background is the same indoor setting. The lighting is soft and focused. A bright pink text bubble overlay reads "It's the best thing" then "to totally rehaul" as she interacts with the product. The camera is static.
0:37woman two talking again on bed
A medium close-up, selfie-style shot of the young Caucasian woman, once again lying on her back in bed, looking up and talking to the camera. Her head is on a light-colored pillow, and the wooden headboard is visible. She wears a cream-colored, ribbed knit sweater with the small black furry microphone. Her expression is animated as she speaks. The lighting is soft and ambient. A bright pink text bubble overlay reads "my beauty routine this year." above her head. The camera is static, maintaining the intimate perspective.
0:39woman one talking close-up
A tight close-up shot of the young Black woman's face, smiling broadly and looking at the camera. Her short, curly dark hair frames her face. She wears a purple top, and the small furry microphone is visible at her chest. Her expression is very engaging and friendly. The background is softly blurred, showing glimpses of a white wall and patterned blue pillow, indicating an indoor setting. The lighting is soft and bright, emphasizing her features. A bright pink text bubble overlay reads "And first time" then "Ipsers can get $10" above her head. The camera is static, focusing entirely on her animated expression.
0:40woman one throwing products, then both jumping
The scene begins with a medium close-up shot of the young Black woman sitting in the green armchair, laughing joyfully and throwing several small cosmetic products into the air. Her short, curly dark hair is prominent, and she wears a purple sports bra and open purple zip-up hoodie. The products are white, silver, and pink, scattering around her. The background is a white wall with the art print and orange lamp. A bright pink text bubble overlay reads "first bag." and then "waiting for?" over her head. The lighting is bright and cheerful. This transitions abruptly to a full shot of both young women back on the white sectional couch, energetically jumping and laughing. The woman on the left holds the purple pouch, and the woman on the right holds the pink 'IPSY' box. Green pillows are visible on the couch. A final bright pink text bubble reads "Take the quiz to get started." The camera is static for both parts of this combined segment.