0:00kitchen product discussion A medium shot of a woman and a young man standing side-by-side in a brightly lit, modern kitchen with white cabinets. The woman is on the right, facing slightly towards the camera and speaking directly to it, gesturing with her hands. She holds a light blue and green 'First Day' supplement bottle in her left hand, displaying it prominently. The young man is on the left, looking down at a wooden countertop where food is being prepared. He holds a slice of bread in a plastic bag in his left hand and appears to be arranging salad with tongs on a small white plate. A larger white bowl of salad is in the foreground on a black and white checkered placemat. The overall color palette is bright and clean, with white kitchen cabinets, warm wooden countertops, and natural light coming from a window behind them. Text overlays, such as "I was doing a" and "they carried our favorite First Day vitamins" and "A lot of families assume that if their kids they don't need a multivitamin" appear and disappear as she speaks, emphasizing key points.
0:15kitchen product demonstration A medium shot of the same woman in the kitchen, now alone and positioned slightly to the left of the frame. She is leaning over the wooden countertop, actively adding finely chopped green vegetables from a clear plastic container into a light pink bowl filled with pasta and other cooked vegetables, using her right hand. She looks directly at the camera, maintaining eye contact and speaking, her expression engaging and informative. The 'First Day' supplement bottle, light blue with green and pink accents, is visible on the countertop to her left, resting beside a black and white checkered placemat. The background features the same modern white kitchen cabinets, sleek black handles, and a window revealing lush green foliage outside, indicating natural light. The lighting is bright and even, highlighting the clean and organized kitchen environment. Text overlays, such as "That's why we added First Day Kids Multivitamin into our routine" and "First Day is now available at Target", appear at the bottom of the screen, highlighting the product and its benefits, reinforcing the narrative.
0:22product close up gummies An extreme close-up, overhead shot looking directly down into a dark blue plastic container, held by a hand at the top edge of the frame. The container is filled with various 'First Day' gummy supplements. The camera cycles through different types and colors of gummies: initially, bright red, textured, raspberry-shaped gummies are shown, followed by translucent orange, rounder gummies, and finally, darker reddish-brown, segmented gummies with distinct ridges, possibly bear-like in shape. The subtle movement of the hand changing the container's contents is visible, creating a dynamic presentation. Text overlays appear sequentially at the bottom of the screen, identifying each gummy type: '3-in-1 Probiotic,' 'Calming Magnesium,' and 'No Junk Multi,' ensuring clear product differentiation and highlighting the specific benefits. The background is a soft, blurred light-colored surface, keeping the focus entirely on the colorful gummies.
0:25target logo animation A minimalist animated shot featuring the iconic Target logo prominently displayed against an entirely clean white background. The animation begins with a small red circle at the center of the screen, which smoothly and symmetrically expands outwards to form the larger red ring of the Target bullseye logo, encompassing a distinct white inner ring and a central red dot. The visual is crisp and bold, designed for immediate brand recognition and impact. The brief animation is precisely timed, serving as an interlude to transition between product display and brand association, without any additional text or complex graphics, purely focusing on the brand identity.
0:25product lineup and cta A static, wide shot showcasing three 'First Day' supplement bottles arranged horizontally on a light blue background that transitions to white at the bottom. From left to right, the bottles are 'WOMEN PRE+POST PROBIOTIC' (red label), 'KIDS THE MULTI' (green label), and 'TEENS NIGHTTIME RESET MAGNESIUM' (blue label). Each bottle is accompanied by fresh fruit related to its supposed flavor or benefit: a sliced peach and raspberries for the women's probiotic, more raspberries for the kids' multi, and a vibrant sliced blood orange for the teen's magnesium. The text 'Real results you can taste & feel.' is prominently displayed in a clear blue font at the top. A large, bold red rectangular call-to-action button with white text 'Now available at Target' is centered at the bottom of the frame. The overall color palette is bright and appealing, featuring blues, whites, and vibrant fruit colors, creating a fresh and healthy impression.
