0:00intro selfie salon A medium shot of two young women in what appears to be a modern hair salon, captured in a selfie-style video. The woman in the foreground is seated and holding a phone, seemingly recording or taking a selfie. She has long, straight blonde hair and is wearing a black tank top and blue jeans. Her reflection is visible in a large mirror directly behind her. The woman standing behind her has long, wavy blonde hair, is wearing a black turtleneck, and is smiling directly at the camera over the seated woman's shoulder. Both women are smiling warmly, conveying a friendly and positive atmosphere. The background is a clean, bright salon interior featuring large mirrors, white walls, and some minimalist plant decor. The lighting is bright and even, typical of a professional, well-lit space. A prominent white 'AVEDA' logo is overlaid on the upper part of the screen, accompanied by the tagline 'THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES' below it.
0:01stylist consulting client A medium shot captured in a bright, modern hair salon. The main focus is on a blonde female stylist, seen from the chest up, standing next to a blonde female client whose back is mostly turned towards the camera, showing her left profile. The stylist is gently touching and examining a section of the client's long, light blonde hair, suggesting a consultation or preparation for a hair service. The client is seated and maintains a calm, serene expression. In the softly blurred background, other salon activities are visible, including another person seated in a styling chair and a male stylist with dark, curly hair seen from behind. The salon environment is clean and professional, with bright, even overhead lighting. A white text overlay that reads 'BESPOKE HAIR COLOR' appears at the bottom-center of the frame.
0:03hair sectioning close up A tight close-up shot focused on the top of a client's head, showcasing the intricate process of hair sectioning. A stylist's hands, with neatly manicured nails, are meticulously separating a section of long, light blonde hair, preparing it for treatment. Several other sections of the client's hair are already neatly rolled and secured with black clips, forming small, precise buns or coils on her scalp. The background is intentionally blurred, maintaining focus solely on the hair and hands, suggesting the professional salon environment without distracting details. The lighting is bright and even, effectively highlighting the texture, color, and healthy condition of the blonde hair, emphasizing the precision of the styling process.
0:04stylist client customization A medium shot in a well-lit, modern hair salon featuring a female stylist standing behind and slightly to the right of a seated female client. The stylist, with long blonde hair, is intently looking at the client's hair, gently holding a section of it as if making a final assessment or adjustment. The client, also blonde, is shown in a side profile, looking forward with a serene expression. The background reveals a clean salon space with white walls and large mirrors, which subtly reflect parts of the room. The lighting is consistently bright and uniform. A white text overlay 'BY AN AVEDA COLORIST' is prominently displayed at the bottom-center of the screen. Towards the end of the clip, the stylist shifts her gaze to look directly at the camera, offering a subtle, confident smile, engaging the viewer.
0:05aveda product display A close-up shot of a wall-mounted display of numerous small, rectangular Aveda hair color product boxes. The boxes are predominantly in a vibrant red-orange color, with some blue and white variations, meticulously arranged in horizontal rows and vertical columns on sleek metal shelving. Each box features text labels, likely indicating specific color shades or product details, along with brand identifiers. The camera is positioned at a slight upward angle, capturing the depth and organization of the display. The background is softly blurred, implying a retail or professional salon setting. The lighting is bright and commercial, effectively showcasing the product packaging. A white text overlay 'BY AN AVEDA COLORIST' is displayed in the lower-middle portion of the screen.
0:06pouring hair color liquid An overhead, close-up shot focused on a pair of hands pouring a thick, white, creamy liquid from a sleek grey Aveda bottle into a black mixing bowl. The bowl already contains a similar white substance. To the left of the bowl, a larger, upright grey Aveda bottle is visible, and on the right, a white bucket with a yellow label, likely containing a powder component, is partially in frame. The activity takes place on a shiny, reflective metal countertop. The lighting is bright and direct, clearly illuminating the action and the textures of the liquids. A white text overlay '100% VEGAN' is prominently centered on the screen, highlighting a key product attribute.
0:07whisking hair color mixture An overhead, close-up shot that captures a pair of hands vigorously using a small, silver-colored metal whisk to mix a white, creamy substance within a black mixing bowl. The mixture appears smooth and consistent, indicating thorough blending. The background consists of a shiny metal countertop, seamlessly continuing from the previous scene. A portion of a white Aveda bucket with a yellow label is visible in the upper left corner. The lighting is bright and functional, highlighting the texture and homogeneity of the hair color mixture. A white text overlay '100% VEGAN' is centered on the screen, reinforcing the product's ethical and ingredient claims.
0:08hair drying with rollers A medium close-up shot of a young, blonde female client sitting in a salon chair, smiling directly and engagingly at the camera. Her long, light blonde hair is partially styled with several large, cylindrical light green plastic rollers, indicating a hair setting or drying process. She is draped in a black salon cape. The stylist's hands, holding a black professional hairdryer and a round brush, are visible in the upper right section of the frame, actively blow-drying a section of the client's hair. The background is softly blurred, providing a hint of the bustling salon environment. The lighting is bright and soft, gently illuminating the client's face and highlighting the texture of her hair. Her expression is one of contentment and happiness.
0:09client revealing new hair A medium close-up shot featuring a young woman with stunning, newly styled long, blonde hair. She begins by looking forward with a soft, content smile. She then slowly turns her head to her left, looking over her shoulder directly into the camera with a warm, confident, and satisfied smile. Her beautifully voluminous and shiny hair flows naturally with her movement, showcasing its healthy texture and expert styling. The background is a solid, dark greenish-grey wall, providing a clean and elegant contrast that emphasizes her bright blonde hair and complexion. The lighting is soft and flattering, highlighting her features and the luminous quality of her hair. A white text overlay 'JUST FOR YOU' initially appears at the bottom-center, transitioning to 'BOOK AN APPOINTMENT AT' at approximately 0:11.5 seconds, and then 'AN AVEDA SALON' at 0:12.5 seconds.
0:12stylist client final look A medium shot depicting the female stylist standing behind the seated female client in a brightly lit, modern salon setting. The stylist is gently touching and adjusting the client's beautifully styled long, blonde hair, signifying a final touch or admiration of her work. Both women are smiling softly, with the client looking directly at the camera with a pleased and radiant expression, showcasing her new look. The background features a clean salon interior with large mirrors and elegant vertical white light fixtures. The lighting is bright and flattering, enhancing the overall aesthetic. A white text overlay 'BOOK AN APPOINTMENT AT AN AVEDA SALON' is displayed at the bottom of the frame, which subsequently fades out to reveal the Aveda logo and its tagline, signaling the end of the video.
