0:00man walking bridge selfie A man in his 30s, with a dark beard and athletic build, wearing a white baseball cap and a black hoodie with a camo backpack, records himself in a selfie-style shot. He holds a blue disposable cup in his left hand. He is walking on a bridge, with a prominent white metal railing to his right. The background features a vibrant city skyline with modern skyscrapers, partially silhouetted by a bright sun shining directly towards the camera, creating a warm, golden lens flare. Below the bridge, a tranquil body of water reflects the sky. The overall atmosphere is bright and energetic, with a clear blue sky. Text overlays in white, outlined in black, dynamically appear: "GETTING YOKED!", "SHREDDING FAT!", and "BECOMING HAPPIER!", followed by "ALL IN 40 DAYS!".
0:03man lifting dumbbells gym Inside a modern gym with dark grey walls, a man performs an overhead press exercise with two heavy black dumbbells. He is standing on a patterned yoga mat. The lighting is bright, with distinctive hexagonal LED light fixtures on the black ceiling. In the background, a black metal weight rack is visible, filled with various sizes of dumbbells. A large mirror on the back wall reflects portions of the gym environment. Another set of dumbbells rests on the mat in the foreground. White text overlay at the bottom right reads: "all you need are 2 dumbbells". The mood is focused and energetic, emphasizing strength and effort.
0:04man dumbbell pushups A close-up, low-angle shot captures a shirtless, muscular man performing push-ups with his hands gripping the handles of two black dumbbells. He is wearing red athletic shorts. His face shows intense concentration and effort. The floor beneath him is a dark, textured rubber gym mat. In the blurry background, more black weight racks and various gym equipment are visible, reinforcing the gym setting. The lighting is even and bright, highlighting the man's physique. White text overlay at the bottom reads: "and my program".
0:05man dumbbell lunges A shirtless, muscular man is shown performing a lunge exercise, holding a heavy black dumbbell in each hand. He is wearing dark athletic shorts and a white baseball cap worn backward. The camera is static, capturing him from a slightly low angle. The setting appears to be a home gym or a garage converted for workouts, with a light-colored wall in the background and a black metal weight rack. A small, bright pink toy vehicle is visible on the floor in the left background, adding a touch of domestic context. The lighting is functional and bright. White text overlay at the bottom reads: "to start seeing incredible results".
0:08two men kneeling dumbbells Two shirtless, muscular men are kneeling on a concrete floor, surrounded by several black dumbbells. The man on the left, with a black baseball cap, is looking towards and interacting with the man on the right, who is also wearing a black baseball cap. They are positioned in what appears to be a garage or outdoor workout space, with a plain, light-colored wall behind them and a beige surfboard leaning vertically against it on the right. The lighting is bright and natural, suggesting an outdoor or well-lit indoor environment. The men have playful, smiling expressions. White text overlay at the bottom states: "I'll give you six brand new workouts every single week".
0:09two men overhead press The same two shirtless, muscular men from the previous scene are now kneeling side-by-side on the concrete floor, performing an overhead press with dumbbells. Each man holds a dumbbell in each hand, lifting them above their heads with focused expressions. Both are wearing black baseball caps and dark athletic shorts. The background remains the light-colored wall of the garage-like setting, with the beige surfboard still visible leaning against it. The lighting is consistent, bright and natural. White text overlay at the bottom reads: "to help you achieve your dream physique". The scene emphasizes synchronized effort and fitness goals.
A tight close-up shot focuses on a pair of hands holding a modern smartphone, prominently displaying a fitness application. The app's interface features a dark background with bright neon yellow accents, showcasing a video of a man performing an exercise with dumbbells. Below the video, workout metrics are visible, including a timer counting down from 0:28, a repetition count of '12', and progress bars. The phone screen is brightly illuminated, highlighting the app's functionality. The top of the phone displays typical status bar elements like time (10:47), signal strength, and battery percentage, along with a Spotify icon. White text overlay at the bottom reads: "to help you achieve your dream physique".
A charismatic man, appearing to be in his 30s, speaks directly to the camera in a close-up, talking head shot. He wears a black sleeveless workout tank top, possibly with a 'Under Armour' logo visible on the collar, and a black perforated baseball cap worn backward. His expression is confident and enthusiastic, featuring a wide smile and direct eye contact. The background is a modern gym setting with dark walls, adorned with bright neon yellow illuminated graphic elements that resemble a stylized letter 'H' or 'L'. On the left, a rack of weight plates is visible. The lighting is clear and focused on the speaker. White text overlays appear: "all you have to do is show up and press play" and then "so download ladder and try the workouts this week for free".
0:18app promo endcard The final scene features a bright, vibrant gradient background, transitioning from yellow at the top to a lighter yellow-green at the bottom. At the very top, the 'Ladder' app logo is prominently displayed in bold black text. Below it, the slogan 'GET STRONGER WITH A PLAN' appears in large, black, capital letters. The central focus is on three vertical smartphones, angled slightly and overlapping, showcasing different workout screens from the 'Ladder' fitness app. The central phone features a man performing lunges with dumbbells, while the flanking phones show other diverse users engaged in exercises. At the bottom, a clear 'Download on the App Store' button is presented. The overall aesthetic is clean, professional, and visually appealing, characteristic of a branded end card.
