0:00Full fridge view H-E-B Organics
A static, straight-on medium shot of a fully stocked white refrigerator interior. The fridge is brightly lit from above by an internal light bar, casting an even glow over the contents. Multiple transparent shelves are visible, meticulously organized with various H-E-B Organics groceries. The top shelf contains small bottles of juices/smoothies in purple, pink, and yellow hues, alongside jars of apple butter and bags of avocados. The second shelf features white containers of milk, yogurt, clear plastic bags of vibrant orange mini carrots, green cucumbers, and packages of sausages. The third shelf holds larger green bags of kale, green beans, and baby spinach, alongside a large white jug of whole milk. The bottom two clear plastic drawers are filled with packaged turkey slices and more fresh produce. The dominant colors are greens, whites, and oranges from the food packaging, creating a clean, fresh, and organized aesthetic. There is no camera movement.
0:01Close-up H-E-B Organics carrots promo
A static close-up shot focused on the middle shelf of the first refrigerator. The frame tightly captures clear plastic bags filled with vibrant, healthy-looking orange mini carrots. The H-E-B Organics branding is clearly visible on the packaging, with green and white labels. An animated graphic overlay appears prominently in the center-right of the frame. It displays "$3 off $15" in large, bold white text on a rectangular teal green background, with the H-E-B red oval logo positioned above the text. Below, smaller white text reads "on H-E-B Organics" and "Valid through 01/27/2026". The background beyond the carrots is softly blurred, ensuring the promotional text and the product are the main visual anchors. The lighting is bright and even, highlighting the product and text detail.
0:04Fridge transition
This scene captures a rapid transition between two different refrigerators. It begins with a medium shot of the first refrigerator, displaying its H-E-B Organics contents. The camera then executes a swift, horizontal pan to the right. During this fast movement, the refrigerator interior and its contents become a blur of colors and shapes, momentarily obscuring specific product details. The blur quickly clears as the camera settles on the interior of a second refrigerator. This dynamic, quick-paced panning motion creates a strong sense of transition and a clear visual break between the two distinct product displays.
0:05Full fridge view Higher Harvest
A static, straight-on medium shot of a fully stocked white refrigerator interior, now meticulously organized with "Higher Harvest by H-E-B" plant-based products. The fridge is brightly lit from above by an internal light bar. Multiple transparent shelves are visible. The top shelf contains a carton of eggs, a clear container of vibrant fruit salad, and a bag of fresh salad greens. The second shelf prominently features several white and beige containers of plant-based yogurts (coconut and almond-based), a container of plant-based protein yogurt, and a carton of almond milk. The third shelf holds packages of plant-based bacon and two distinct packages of plant-based burgers in black trays. The bottom two clear plastic drawers are filled with plant-based cheese slices and fresh produce like bell peppers in various colors. The dominant colors are natural browns, whites, and greens from the plant-based packaging, contributing to a wholesome and earthy aesthetic. There is no camera movement.
0:08Close-up Higher Harvest promo
A static close-up shot focused on the middle shelf of the second refrigerator. The frame tightly captures containers of "Higher Harvest by H-E-B" plant-based yogurts, specifically a beige coconut-based yogurt and a yellow almond-based yogurt, both in round tubs. Below them, a black tray package of "Plant-Based Burgers" is partially visible. An animated graphic overlay appears prominently in the center-right of the frame. It displays "20% off" in large, bold white text on a rectangular teal green background, with the H-E-B red oval logo positioned above the text. Below, smaller white text reads "Higher Harvest by H-E-B" and "Valid through 01/27/2026". The background beyond the products is softly blurred, ensuring the promotional text and the specific plant-based items are the primary focus. The lighting is bright and even, highlighting the product and text detail.
0:10Full fridge view Higher Harvest end
A static, straight-on medium shot of the fully stocked white refrigerator interior, identical to the previous full view of the "Higher Harvest by H-E-B" products. The fridge is brightly lit from above by an internal light bar. The transparent shelves are visible and organized with a variety of plant-based yogurts, almond milk, plant-based burgers, plant-based bacon, eggs, a fruit salad container, salad greens, and fresh produce like bell peppers and plant-based cheese slices in the bottom drawers. The natural browns, whites, and greens of the packaging create a cohesive and wholesome aesthetic, reinforcing the plant-based theme. This shot provides a final stable view of the second product display before the video concludes. There is no camera movement.
