0:00intro title card
This is a vertically-oriented video frame. The top three-quarters of the frame display a vibrant, solid yellow background. In the upper left corner, the Western Union logo is prominently featured in black, comprising a distinctive 'W' icon followed by the words "Western Union" in a contemporary sans-serif typeface. In the upper right corner, a circular icon of the Mexican flag is clearly visible. The bottom quarter of the frame is dark, with a smooth, curved diagonal line separating it from the bright yellow section, hinting at an upcoming visual element or scene emerging from below. The lighting is uniform and bright, accentuating the vivid yellow hue of the background. There are no actions or camera movements; the scene is static and presents primarily graphic elements.
0:00transaction scene with text
The scene transitions by revealing a medium shot of two individuals engaged in a transaction. This visual content slides up from the bottom, occupying the lower half of the frame. They are separated by a clear glass partition within what appears to be an indoor financial service or exchange office setting, characterized by warm, functional overhead lighting. The upper half of the frame retains the solid bright yellow background from the previous scene, with the Western Union logo and Mexican flag still visible in their upper corners. Bold black text, "Entregamos tu dinero. Es lo que hacemos." (We deliver your money. It's what we do.), is prominently displayed on the yellow background. The male character on the left is in the process of sliding a bank note, possibly a yellow-hued currency, under the glass partition towards the female character on the right. She is reaching out with her hands to receive the money on the counter. The dominant colors are bright yellow, the warm brown tones of the counter, and neutral clothing shades, creating a professional and efficient atmosphere.
0:02promotional text card
The scene reverts entirely to the solid, bright yellow background, identical to the initial segment. The Western Union logo in black and the circular Mexican flag icon remain fixed in their respective upper left and right corners. A new block of prominent black text emerges centrally on the yellow background, stating: "Con una tarifa* de $0 en tu primer envío en línea." (With a $0 fee* on your first online transfer.). Directly beneath this primary message, a smaller, white legal disclaimer text on a black rectangular background reads: "Western Union obtiene ganancias del cambio de divisas. No válido para tarjetas de crédito ni transferencias dentro de los Estados Unidos." This disclaimer is placed towards the bottom of the yellow area. The lighting is consistently bright and even, highlighting the text and graphics.
0:03call to action download
The scene transitions dynamically as the vibrant yellow background quickly fades into a solid black background, executed with a diagonal wipe effect originating from the bottom right corner. The Western Union logo, now rendered in bright yellow against the dark background, and the Mexican flag icon remain in their familiar positions in the upper left and right corners. Centered on the new black background, bold yellow text appears, stating: "Descárgala ahora." (Download it now.). Following a brief pause, two prominent app store badges materialize below the main text. One badge features the Apple logo with the text "Consíguelo en el App Store" (Get it on the App Store), and the other displays the Google Play logo with the text "DESCARGAR EN Google Play" (Download on Google Play). The lighting is even, ensuring high contrast for the yellow text and logos against the deep black background, creating a clear call to action.
