0:00intro problem statement The scene opens with a clean, graphic split-screen composition. The left side is a solid royal blue background, prominently featuring white, sans-serif text in a large, readable font. The text reads: 'Need a replacement part? We make it easy'. The right side of the screen is a pristine white background, displaying the 'Sears PARTS DIRECT' logo in blue and light green, centered horizontally and vertically. The overall lighting is bright and even, giving a corporate yet friendly feel. The dominant color palette consists of royal blue, white, light blue, and light green. There are no moving elements or dynamic camera movements, presenting a static and direct introduction.
0:01solution introduction This split-screen scene continues the clean aesthetic but introduces live-action footage. The left side maintains the white background with the 'Sears PARTS DIRECT' logo. A horizontal grey bar slides in from the left, quickly followed by a dark blue bar that replaces the grey. This blue bar contains white, sans-serif text: 'With your smart phone Go to searspartsdirect.com'. The right side of the screen shows a medium shot of a woman standing in a modern kitchen. She is looking down at a smartphone in her hands, with a pleasant, slight smile. Her left hand is lightly resting on the stainless steel handle of a large, contemporary refrigerator. The kitchen features dark wooden cabinetry and warm overhead lighting, creating a comfortable home environment. The lighting is soft and inviting. The color palette includes the brand's blue and white, contrasted with the kitchen's warm browns and metallic silver.
0:04how to scan model plate This split-screen sequence demonstrates the process of identifying a part. The left side shows a close-up, slightly handheld video shot from a first-person perspective. A hand is holding a smartphone and pointing its camera towards the inside of a refrigerator, specifically focusing on an appliance model plate attached to the interior wall. The refrigerator's interior is bright white, illuminated by an internal light source, creating distinct highlights and soft shadows. The model plate itself is a small, rectangular sticker with dense, fine print. The right side of the screen is a screen recording of a mobile browser interface from searspartsdirect.com. It displays a section for 'Find your model number' with an option to upload an image. A progress bar indicates 'Imagining uploading...' and below it, the word 'Whirlpool' is visible, suggesting AI detection. Overlaying the center of the screen is large, white, sans-serif text: 'Take a picture of your appliance model plate or upload an image'. At the bottom, the URL 'www.searspartsdirect.com' is displayed in white text.
0:07how to find and add to cart The scene continues with a split-screen format, focusing on the online part-finding process. The left side is a screen recording of a mobile browser on searspartsdirect.com. It shows a product page for a 'Model # GSS25IYNZHFS Official GE side-by-side refrigerator'. The page features a clear image of the refrigerator with its doors open, displaying various interior components. Below the image, there are options like 'By Schematic' and 'By Part', indicating a detailed catalog. The right side of the screen features a solid royal blue background, consistent with the brand's color. Large, white, sans-serif text is centrally placed, instructing the user: 'Scroll through your model's page to find your part, then add to cart'. The URL 'www.searspartsdirect.com' is positioned at the bottom right in white text. The lighting across the graphic elements is flat and even, ensuring readability.
0:10end card call to action This segment serves as the end card, combining brand elements with a final call to action. The screen initially displays a dynamic transition where a light blue rectangular outline sweeps horizontally across a light blue bar before settling into a static split screen. The upper half is a solid royal blue, and the lower half is solid white. Centered within the blue upper half, the white sans-serif text 'www.searspartsdirect.com' is displayed. Below the horizontal dividing line, on the white background, the concise call to action 'Scan. Find. Fix.' appears in blue, followed by the 'Sears PARTS DIRECT' logo in blue and light green. The overall design is clean, stark, and on-brand, using flat colors and bold typography. The lighting is uniform and bright across the graphic elements, emphasizing clarity and directness.
