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www.searspartsdirect.com

searspartsdirect.com

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0:00FACEBOOK

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Get genuine filters delivered every six months for the freshest water. PLUS, get free shipping with your subscription.

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www.searspartsdirect.com

AI Analysis

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HookVisual HookProblem-FirstClose-UpSplit ScreenText OverlayLogo VisibleChild PresentOn-Brand Color PaletteSeriousValue PropositionFeature BreakdownProblem SetupAgitationProduct DemoStatic FrameProduct In HandPackaging VisibleStatistic MentionObjection HandlingSolution RevealProof PointHow-ToScreen RecordingDisclaimer PresentHappyExcitedConfidentTrustworthyFemale PresentMale PresentCustomer PersonaOffer HighlightCall To ActionEnd CardOutroBenefit-First

Text on Screen

0:00sears

0:00PARTS DIRECT

0:01When every sip counts

0:02Manufacturers recommend installing a new water filter every 6 months.

0:02Filters can clog over time, reducing effectiveness and letting contaminants through.

0:02sears

0:02PARTS DIRECT

0:06www.searspartsdirect.com

0:07OEM (Original Equipment Manufacturer) water filters:

0:07Designed specifically for the model and brand of your refrigerator

0:07Ensure proper fit, function, and water quality

0:07Certified to remove contaminants, improving both taste and safety

0:07sears

0:07PARTS DIRECT

0:14Need Help?

0:14Use our Water Filter Finder tool.

0:14sears

0:14PARTSDIRECT

0:14Tips to find your model #, or symptom

0:14Water Filters

0:14DIY help

0:14Featured products

0:14Top brands

0:14Top products and services

0:14Products by brand

0:14Orders

0:14Your models

0:14Schedule a repair

0:14sears

0:14PARTSDIRECT

0:14Search by part #, model #, or symptom

0:14Tips to find your model number

0:14Find my refrigerator water filter

0:14Refrigerator Water Filter Finder

0:14What brand is your refrigerator?

0:14Start typing your refrigerator brand

0:14THE MOST POPULAR BRANDS:

0:14Search by part #, model #, or syn

0:14Tips to find your model number

0:14What door style do you have?

0:14Side-by-side

0:14French 3-door

0:14Top-Freezer

0:14French 4-door

0:18Subscribe for automatic reorders and receive free standard shipping* on your initial water filter subscription.

0:18And there's no shipping costs on the replacement water filter shipments.

0:18Choose a 6- or 12-month plan at checkout, and we'll take care of the rest!

0:18*Free standard shipping applies to the initial water filter subscription order and to replacement water filters shipped under subscriptions. Available only in the United States, Puerto Rico, the Virgin Islands, and Guam. Free shipping does not apply to orders containing oversized items, bulk orders, or select products. Not applicable to expedited shipping or prior purchases. May not be used with other coupons, discounts, or promotions. Offer subject to change.

0:24sears

0:24PARTS DIRECT

0:24www.searspartsdirect.com

Scenes (6)

0:00intro split screen girl drinking

The scene opens with a vertical split screen. The left side is a solid, vibrant blue background, featuring the white "sears PARTS DIRECT" logo with a stylized green house icon for the "a" in "sears," positioned in the upper left quadrant. The right side shows a medium close-up of a young Hispanic girl, approximately 5-7 years old, with dark brown hair and large brown eyes, wearing a colorful striped tank top. She is holding a clear glass of water with both hands and appears to be in the middle of drinking, looking slightly upward and to the right. The lighting is soft and even, highlighting her features. The background behind her is subtly blurred, suggesting an indoor setting. At approximately 1 second, white text fades in on the blue background on the left, reading "When every sip counts". The overall mood is one of care and importance, emphasizing the quality of water.

0:03water filter explanation split screen

The scene is presented as a split screen, divided vertically. The left side, set against a clean white background, displays three different models of water filters standing upright. From left to right, they are a Kenmore filter, a GE Appliances filter (labeled MSWF), and a Frigidaire filter. All are predominantly white or light gray plastic cylinders, with branding and technical specifications visible on their labels. The Kenmore filter has a distinctive blue cap. The right side is a solid, vibrant blue background, matching the brand's primary color. White text is displayed here, stating: "Manufacturers recommend installing a new water filter every 6 months. Filters can clog over time, reducing effectiveness and letting contaminants through." Below this text, the white "sears PARTS DIRECT" logo with its green house icon is visible on the bottom left of the blue panel, and the website address "www.searspartsdirect.com" appears on the bottom right. The lighting is bright and even, highlighting the product details.

0:08oem water filter benefits

The scene maintains a vertical split-screen format. The left side is a solid, deep blue background, showcasing white bullet-point text about OEM water filters. The heading reads "OEM (Original Equipment Manufacturer) water filters:". The bullet points include: "Designed specifically for the model and brand of your refrigerator", "Ensure proper fit, function, and water quality", and "Certified to remove contaminants, improving both taste and safety". The text is clearly legible, using a sans-serif font. The right side of the screen features a close-up shot of water being dispensed from a refrigerator's built-in dispenser into a clear glass. The water splashes gently into the glass, creating small bubbles, indicating a fresh, clean pour. The refrigerator's metallic dispenser area is visible, with a small drip tray below the glass. The lighting is clean and bright, emphasizing the purity of the water. In the bottom left of the blue text panel, the white "sears PARTS DIRECT" logo with its green house icon is present, alongside the "www.searspartsdirect.com" website address on the bottom right.

0:14water filter finder tool

The scene begins with a dynamic white wipe transition that diagonally sweeps across the screen from the upper left to the lower right, covering the previous scene. After the transition, the scene is horizontally split. The left side is a solid, deep blue background with white text, which states: "Need Help? Use our Water Filter Finder tool." The text is large and centrally placed. The right side displays a sequence of three vertical mobile phone screens, arranged side-by-side. The leftmost phone screen shows a menu with "Water filters" highlighted in yellow. The middle screen shows a "Find my refrigerator water filter" search interface, asking "What brand is your refrigerator?". The rightmost screen displays options for refrigerator door styles ("Side-by-side", "French 3-door", "Top-Freezer", "French 4-door") with corresponding icons. The screens are bright and clearly legible, demonstrating the user interface. The overall impression is one of helpfulness and ease of use.

0:18subscription benefits lifestyle images

This scene is also presented as a split screen, with the left side featuring a solid white background and blue text. The text highlights subscription benefits, including: "Subscribe for automatic reorders and receive free standard shipping* on your initial water filter subscription. And there's no shipping costs on the replacement water filter shipments. Choose a 6- or 12-month plan at checkout, and we'll take care of the rest!". A small asterisk leads to fine print at the bottom of the screen, which details shipping exclusions. The right side of the screen is split into two rounded-corner image frames stacked vertically. The top frame shows a medium shot of two young children, a girl with pigtails and a boy, both with light skin, looking directly at the camera while drinking water from clear glasses, conveying health and happiness. The bottom frame shows a medium shot of a male delivery driver with light skin, wearing a blue uniform, smiling as he hands a package to a smiling African American woman with dark curly hair, in front of a residential house, depicting convenience and positive customer experience. The overall color palette is bright and welcoming, combining the brand's blue with white, and natural tones in the photos.

0:24outro branding

The scene presents a full-screen, solid, vibrant blue background. Centered prominently on this background is the white "sears PARTS DIRECT" logo, with the stylized green house icon for the "a" in "sears." Below the logo, also centered and in white text, is the website address: "www.searspartsdirect.com". The lighting is even, illuminating the brand elements clearly against the deep blue. There is no movement or additional graphics, creating a clean, final brand message. The overall mood is professional and conclusive, serving as a clear call to action and brand reinforcement.

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