0:00awkward gym workout
A full body shot of a woman in a brightly lit, generic gym performing an uncoordinated workout. She attempts a kettlebell swing with poor form, bringing the kettlebell overhead awkwardly, then transitions into an awkward reverse lunge with an equally ungraceful arm movement. The background features various gym equipment like weight racks, cardio machines, and benches, suggesting a commercial gym setting. Overhead fluorescent lighting casts an even, cool, and somewhat harsh light on the scene. The overall color palette is muted with grays and blues from the gym equipment and the woman's activewear. A prominent white text box is overlaid in the center of the frame, reading "when i didn't know what to do in the gym VS.". The camera is static throughout this segment.
0:03confident gym pose
A full body shot of the same woman, now appearing much more confident and muscular, striking a powerful pose in a modern, well-designed gym. She is adjusting her baseball cap with both hands, showcasing her well-defined abdominal muscles and strong physique. The background is a sleek, dark-themed gym with a large, stylized text graphic partially visible on the wall, reading "THE MECCA OF BODYBUILDING". The floor features green athletic turf with white lines, and other dark gym equipment is blurred in the background. The lighting is more dramatic and purposeful, with targeted spotlights highlighting her and casting soft shadows, creating a more professional and empowering atmosphere. The overall color palette is dark and rich, with deep browns and greens contrasting with her skin tone. A white text box is overlaid in the lower center, reading "training with a progressive overload plan". The camera remains static.
0:07medicine ball slams
A full body shot of the woman dynamically performing medicine ball slams in what appears to be a functional training area, possibly a garage or an open gym space. She lifts a black medicine ball high overhead and slams it forcefully towards the ground. The background consists of a light beige wall and a dark garage door, with some gym equipment, specifically a weight rack, visible on the left side of the frame. Natural daylight illuminates the scene evenly, creating a bright and clean look without harsh shadows. She wears white socks on a textured concrete floor. The color palette is neutral, dominated by the light walls and dark equipment, with her activewear adding subtle blue tones. A white text overlay at the top of the screen reads "good training program isn't just making you better". The camera is static, capturing the full range of her powerful movement.
0:10pull ups
A back shot of the woman performing pull-ups on a black pull-up machine within a gym setting. The frame shows her from just below the waist up, with a strong emphasis on her well-developed back and arm muscles during the exercise. The background features various gym machines and a large window in the distance, allowing some diffused natural light to enter the space. The lighting is bright and even, effectively highlighting the contours and definition of her muscles as she pulls herself up. The color palette is vibrant, with the neon green of her sports bra and shorts standing out against the dark gym equipment and the muted tones of the background. A white text overlay at the top of the screen continues from the previous scene, reading "you how strong and capable you are and building on that". The camera is static, providing a clear view of her form.
0:12broad jumps turf
A wide shot of the woman performing broad jumps on an outdoor artificial turf area. The turf is a vibrant green with white lines, resembling a sports field. Behind her, there is a modern building with large, reflective glass windows, through which parked cars and distant buildings are visible, suggesting an urban or commercial location. The lighting is bright and natural, indicative of an outdoor daytime scene. The reflective windows and the bright green turf contribute to a fresh and dynamic color palette. The white text overlay from the previous scene, "you how strong and capable you are and building on that", continues to be displayed at the top of the screen. The camera is static, capturing the full extent of her athletic movement.
0:13barbell squats
A low-angle, medium-full shot of the woman performing heavy barbell squats within a gym's power rack. The camera is positioned to emphasize her powerful leg and glute muscles as she descends into a deep squat, with the heavy barbell resting on her upper back. The background shows the sturdy black metal structure of the power rack, with other blurry gym equipment in the distance. The lighting is direct and bright, effectively highlighting her muscular definition and the precision of her squat form. The color palette is earthy and strong, with various shades of brown and beige from her activewear contrasting against the dark gym equipment. The white text overlay "you how strong and capable you are and building on that" is still present at the top of the screen. The camera is static, capturing the intensity of the lift.
0:14talking head coach
A medium close-up shot of Kelly Matthews, a fitness coach, speaking directly to the camera. She stands in a modern, dark-themed gym with textured black walls in the background. A large, stylized 'H' logo in bright yellow is prominently displayed on the wall behind her. To her right, shelves of black kettlebells and dumbbells are neatly arranged, adding to the gym aesthetic. The lighting is soft, even, and flattering, highlighting her face and upper body without harsh shadows. The color palette is dark and sophisticated, featuring black walls and activewear, accented by the vibrant yellow logo and her gold jewelry. Various white text overlays appear on screen throughout this segment, presenting key information: "i'm kelly matthews i coach team limitless" (0:15-0:17), "a strength and conditioning program designed" (0:17-0:19), "to make you the strongest fastest and fittest version of you" (0:19-0:22), "six workouts a week every week and each training block is progressive so you can actually see the results that you want" (0:23-0:28), and "that means no more random workouts it's time to follow a plan" (0:29-0:32). The camera remains static, maintaining focus on her as she speaks.
0:32app interface promo
A promotional shot displaying three smartphones arranged on a vibrant, energetic lime green background. The phones showcase different screens of a fitness application. The phone in the center is slightly larger and closer, displaying a workout detail page titled "SUPERNOVA" for 'Monday, May 20', featuring an image of the fitness coach, Kelly Matthews, holding a dumbbell. Workout equipment details like "Dumbbells - Hack Squat Machine - Barbell" are visible. The phones to the left and right are angled back, showing other workout screens featuring different male and female coaches and workout types like 'DRIVE' and 'REACH EFFECT'. Above the phones, the black 'H LADDER' logo is prominently displayed. Below the phones, large black text boldly states "GET STRONGER WITH A PLAN". The overall aesthetic is clean, modern, and energetic, leveraging the bright green background and dark text for contrast and impact. The camera is static, presenting a clear and focused product demonstration.
