0:00intro talking head outdoor A medium close-up shot of a muscular man sitting shirtless, looking directly into the camera with a confident, friendly smile. He is wearing red shorts and a black baseball cap with the brim facing backward, revealing his dark, curly hair. His skin is tanned, and he has a beard and mustache. He gestures with his hands as he speaks, holding his right hand up to his chest initially, then moving it slightly forward. The background is an outdoor setting under a clear blue sky with some fluffy white clouds. Lush green trees are visible behind him, and hints of a vehicle (possibly a truck) can be seen to his left. The lighting is bright and sunny, casting soft shadows on his physique. There are beaded bracelets on his left wrist and a smartwatch on his right. Yellow text overlay reads 'give me 90 days you’ll be fit and unstoppable'. The overall mood is motivational and approachable.
0:03before after split screen The screen transitions to a split-screen format, with the top third showing a vibrant blue sky filled with white, wispy clouds. The bottom two-thirds are divided vertically, displaying two 'before and after' images of the same male individual. The left image shows the man standing on a sandy beach at sunset, shirtless, wearing dark swim shorts, with a lean but less muscular physique. He is smiling faintly, with a bodyboard partially visible to his left. The background features a picturesque sunset over water with distant land. The right image shows the man in a bathroom, taking a mirror selfie, shirtless, wearing dark athletic shorts, now exhibiting a significantly more muscular and toned physique with visible abs and defined arms. He is holding a smartphone to take the photo and has a broad, confident smile. The lighting on the left is soft, warm sunset light, while the right is bright, indoor artificial light. The transition happens quickly, highlighting the transformation. The previous yellow text 'give me 90 days you’ll be fit and unstoppable' briefly persists, then new text 'No matter where you're coming from' appears.
0:05talking head call to action A medium close-up shot returns to the muscular man from the opening, sitting shirtless outdoors under a bright blue sky. He wears red shorts and a black baseball cap backward. He is actively speaking to the camera, maintaining direct eye contact. His facial expression is energetic and persuasive, reflecting a confident and motivational tone. He gestures dynamically with both hands, at one point extending his right hand with an open palm as if presenting an offer, and then pointing a finger directly towards the viewer. Green trees are visible in the background, along with a glimpse of a vehicle. The sun is bright, highlighting his toned physique. Yellow text overlays appear and change, initially showing 'give me 90 days you’ll be fit and unstoppable', then 'how much room you have to grow', 'and what your transformation looks like', and finally, a clear call to action: 'join my program, try for free'.
0:09b roll outdoor workout A series of dynamic B-roll shots show the muscular man performing various exercises with dumbbells on a light grey wooden deck outdoors. He is shirtless, wearing black athletic shorts and a light blue baseball cap backward. The environment is bright and sunny, surrounded by lush green trees, some with Spanish moss, and a body of water (likely a lake or pond) is visible in the distance. The man is first seen doing an overhead dumbbell press, then transitions to a Romanian deadlift with two dumbbells, and finally, a reverse lunge with a dumbbell in each hand. In the final lunge shot, a friendly golden retriever dog is calmly lying on the deck nearby, observing the man. Yellow text overlays provide workout details: 'all you need to get started is a couple of dumbbells at home or at the gym', '45 mins, 3-5x a week', 'Effective workouts, nutrition, mindset & more'. The shots are bright, showcasing a healthy and active lifestyle.
0:14screen recording app demo A screen recording of a smartphone displaying the 'LADDER' fitness app interface. The app features a dark mode design with bright green accents and detailed workout plans. The screen showcases a 'Monday' workout named 'VITAL FIRE' (Full Body Strength), with a progress bar and completion count. The image on the app screen is of the muscular man performing a dumbbell squat in a gym. The screen then scrolls or swipes to 'Tuesday', displaying 'PUSH THROUGH' (Upper Body Strength) with a similar layout, featuring an image of the man doing an overhead press. Finally, it scrolls to 'Wednesday', showing 'LEG DAY FURY' (Lower Body Strength) with the man doing a dumbbell lunge. Overlaid yellow text reads 'with the LADDER APP'. The upper part of the phone screen shows typical phone status icons (time, battery, Wi-Fi). The overall impression is professional and user-friendly, highlighting the app's comprehensive workout offerings.
0:17talking head gym call to action A medium close-up shot of the male fitness influencer in a gym setting. He is wearing a black textured athletic t-shirt and his signature black baseball cap backward, and he is looking directly at the camera with a warm, encouraging smile. His face is well-lit by bright, cool-toned hexagonal LED lights on the ceiling, which are visible at the top of the frame, creating a modern and clean aesthetic. The background is dark, hinting at gym equipment or walls. He speaks with enthusiasm and confidence, his expression radiating approachability and expertise. He makes subtle head movements and smiles genuinely. Yellow text overlays convey motivational messages and a call to action: 'I’ll help you get STRONG & build that DREAM physique', 'BIGGER biceps WIDE chest & STRONG, sturdy legs', and finally, 'Try a FREE week on me 👇👇👇'. The tone is highly motivating and supportive.
0:27end card app promo The final scene is a branded end card on a bright, gradient yellow background. Three smartphone screens are prominently displayed. A central phone shows the 'LADDER' app open to a workout called 'GREEK GOD BOD' with an image of the muscular man performing a dumbbell lunge. Two other phones are partially visible on either side, angled slightly, showing other workout screens (e.g., 'DRIVE', 'SUPERNOVA'). The 'LADDER' logo is positioned at the top of the screen in black text. Below it, the bold black text 'GET STRONGER WITH A PLAN' appears. At the bottom, a 'Download on the App Store' button is clearly visible. The overall composition is clean, vibrant, and direct, serving as a clear call to action for the fitness app. The lighting effect on the phones simulates being lit up, contrasting with the bright background.
