0:00family on beach with text A medium shot captures an intergenerational family on a beach during a warm sunset or sunrise, bathed in soft, golden light. In the foreground, an older man, likely a grandfather, holds a young child in his arms, both laughing joyfully. An older woman, likely a grandmother, stands to the right, reaching out towards the child with a wide smile, her face beaming with happiness. Partially visible in the background is a younger man, possibly a father, also smiling. The background consists of a serene ocean and a sandy beach under a clear, bright sky, contributing to a warm and happy atmosphere. The dominant color palette includes warm yellows, oranges, and browns from the sand and sky, complemented by the blues and whites of the family's casual attire. A bold yellow text overlay, "More to send, less in fees...", appears at the bottom left of the screen. The Western Union logo is subtly placed in the top left corner.
0:03text overlay yellow background The entire frame is filled with a vibrant, solid bright yellow background. Centered prominently on this yellow canvas is bold, black sans-serif text that clearly states: "with $0 transfer fee* in our app". The presentation is clean and direct, indicative of a digital graphic. The lighting is uniformly bright, emphasizing the text, and the high contrast between the black text and yellow background ensures readability. The bright yellow maintains an energetic and positive mood, focusing the viewer's attention purely on the promotional message.
0:04cta app download yellow background This scene presents a clear call to action on a bright, solid yellow background, consistent with the previous graphic. The black Western Union logo and brand name are centrally positioned towards the top of the frame. Below the logo, a prominent black, horizontal, pill-shaped button with rounded corners features the text "Send now" in white, inviting interaction. Further down, two standard app store badges are displayed side-by-side: one for the Apple App Store, labeled "Download on the App Store", and one for Google Play, labeled "GET IT ON Google Play". At the very bottom of the screen, a small legal disclaimer in black text reads: "*Western Union makes money from currency exchange. Not valid for credit cards and Quick Collect." The lighting is uniform, highlighting the digital nature of the graphic. The color palette remains stark and impactful, primarily using bright yellow, black, and white to convey brand identity and information efficiently.
