0:00messy dye application
This scene opens with a close-up, slightly high-angle shot of a young man caught mid-action, applying dark hair dye. His face and neck are smeared with dark brown dye, and his hands, covered in clear plastic gloves, are deep in his hair, which is also heavily coated with the product. He wears a white t-shirt, which is stained with numerous splatters of the dark brown dye, emphasizing the messiness of the traditional dyeing process. The background is a clean, white wall with a section of black square tiles on the lower left, likely in a bathroom setting. The lighting is bright and even, highlighting the contrast between the white shirt/wall and the dark dye. A white text overlay at the top reads: 'STOP Staining Your Skin With Dye', with 'STOP' and 'Dye' in bold. The overall color palette is stark, with white, black, and the dark brown of the dye. The man's facial expression is strained, conveying discomfort and frustration.
0:01product introduction simpler way
The scene transitions to a medium shot of a well-groomed man, likely an entrepreneur or spokesperson, standing against a clean white background. He is holding a white spray bottle product in his left hand, labeled 'SIMPLER HAIR COLOR', and a small white brush tool in his right hand. He maintains direct eye contact with the camera, speaking confidently. His posture is open and inviting, with his arms slightly raised. The lighting is bright and professional, suggesting a studio setting. A white text overlay appears at the bottom: 'we've developed a simpler way'. The predominant colors are the man's blue suit, white shirt, and the clean white background, contrasting with the black text. The mood is professional and reassuring.
0:03contrasting old method
This medium shot features the same man from the previous scene, still against a pristine white background. He is now gesturing with both hands open, palms up, to emphasize his point. The white spray bottle and brush are no longer visible. His expression is serious but still engaging, conveying a narrative about a problem. The lighting remains consistent, bright and studio-like. A black box is visible on the floor to the left, which might be a product package or prop. A white text overlay at the bottom reads: 'instead of the complicated old way'. The overall aesthetic is clean and professional, using the man's attire and the plain background to keep focus on his message.
0:05messy mixing close up
A top-down, extreme close-up shot focuses on two gloved hands squeezing liquid contents from two white tubes into a clear plastic tray. One tube dispenses a dark, viscous black liquid, while the other dispenses a white, creamy substance. The liquids are beginning to mix slightly in the tray, creating a messy blob. The background appears to be a light-colored surface, possibly a counter or table. The lighting is direct and bright, clearly illuminating the liquids and the mixing process. A white text overlay at the bottom of the screen states: 'you've got to mix messy liquids'. The shot emphasizes the inconvenient and messy nature of traditional hair dye application, with the focus solely on the hands and the materials.
0:07frustrated dye application
This is a dramatic close-up shot of a man's face and upper body, heavily covered in dark brown hair dye. He is wearing clear plastic goggles, pushed up onto his forehead, and his hair is disheveled and spiked up, coated with the dye. His facial expression is exaggerated, with eyes wide and a grimace, conveying extreme frustration and exasperation. A dark liquid is being squeezed from a small bottle onto his head, contributing to the mess. He is wearing a pink or salmon-colored t-shirt. The background is uniformly white, drawing all attention to the man's messy state. A white text overlay reads: 'Containing ingredients like PPD'. The scene's mood is chaotic and highlights the negative aspects of using traditional hair dye.
0:09mixing toxic ingredients
An extreme close-up, top-down shot shows gloved hands mixing two different liquids in a small clear plastic tray using a white stirrer. One liquid is a thick, dark, syrupy brown, while the other is a creamy, golden-yellowish substance. The mixing creates swirls and streaks of both colors. The background is a white surface, possibly a sink or counter, with a glimpse of a dark object in the blurred background. The lighting is bright and focused on the mixing process. A white text overlay at the bottom displays: 'Lead acetate'. This shot visually reinforces the 'toxic ingredients' message by showing unattractive, chemical-like substances being mixed.
0:11simpler product reveal
A close-up shot focuses on a hand holding a sleek, white aerosol-style bottle with a black top. The bottle prominently displays the brand name 'SIMPLER HAIR COLOR' in black text, along with a stylized 'S' logo. The product is also labeled 'SIMPLER & SAFER MULTI-USE CREAM FOR HAIR & BEARD' and 'NET WT. 3.4 oz / 100ML'. The background is a blurred white bathroom sink or counter, suggesting a practical, everyday setting. The lighting is soft and even, highlighting the clean design of the product. A white text overlay states: 'we made a safer option'. Below this, a small, lighter gray disclaimer text is visible. The scene conveys a sense of innovation and a safer alternative to the messy, traditional methods.
0:13dispensing product onto brush
An extreme close-up, top-down shot focuses on the white 'SIMPLER HAIR COLOR' bottle dispensing its contents onto a white brush with prominent bristles. The dispensed product is a foamy, light brown cream, which contrasts against the white brush. The background is a blurred, light brown wooden surface, possibly a bathroom vanity. The lighting is bright and direct, clearly showing the texture and color of the product as it comes out of the nozzle and onto the brush. A white text overlay at the bottom says: 'That doesn't have any PPD'. This shot highlights the ease and neatness of product application, emphasizing the foam texture and the direct dispensing method onto the applicator.
0:15applying to beard close up
This close-up shot focuses on the lower part of a man's face as he applies the 'SIMPLER' product to his beard using the white brush. His beard has noticeable gray patches, particularly around his chin and mustache area, before application. He is shirtless, with a dark t-shirt or towel blurred in the background. The background is a bright, white bathroom wall or door. The lighting is bright and even, accentuating the details of his beard and the product. A white text overlay reads: 'Just dispense onto the brush'. His facial expression is somewhat strained or concentrated as he manipulates the brush, emphasizing the act of brushing the product in. The color palette is natural, highlighting the gray in his beard before it's covered.
0:16applying to hair close up
The scene shifts to a close-up of the same man's head, focusing on him applying the 'SIMPLER' product to his hair with the white brush. His hair, particularly around the temples and hairline, shows strands of gray or lighter color amidst the dark. He is still shirtless with a gray towel draped around his shoulders. The background is a bright, white bathroom wall or door. The lighting is consistent, bright and clear. A white text overlay reads: 'Brush it in'. His eyes are open, looking slightly downward and to the right, concentrating on the application. The shot emphasizes the ease of application even on hair, showing a practical, everyday use.
0:18result satisfied customer
This close-up shot presents the man from the previous scenes, now with his beard and hair completely colored dark brown, showing no signs of gray. He is gently touching his beard with his hand, looking up and to the left with a contented, slightly smiling expression. He is still shirtless with a gray towel draped around his shoulders. The background remains a bright, white bathroom wall or door, suggesting he has just finished the process. The lighting is soft and flattering, highlighting his now uniform dark hair and beard. A white text overlay at the bottom declares: 'And your grays are gone!'. The scene effectively showcases the positive outcome of using the product, emphasizing satisfaction and a natural-looking result.
0:22product efficiency comparison
The host from earlier returns in a medium shot, standing against the white studio background. He holds the white 'SIMPLER HAIR COLOR' bottle in his left hand, and with his right hand, he holds up four blurred, dark-colored boxes that are presumably traditional hair dye kits. He looks directly at the camera, speaking with conviction. The lighting is bright and professional. A white text overlay at the bottom of the screen says: '1 can gives you as many uses as all 4 of these boxes combined'. The scene's composition is designed to highlight the efficiency and value of the 'SIMPLER' product by directly comparing it to a larger quantity of traditional alternatives.
0:27reusability and versatility
The scene continues with the host in a medium shot against the white studio background. He is still holding the white 'SIMPLER HAIR COLOR' bottle in his left hand, and the blurred boxes are still present in his right. As he speaks, animated graphical elements appear: a green recycling symbol with arrows, then a stylized dark male hairstyle icon, followed by a dark beard icon. These graphics appear near the product and the blurred boxes, illustrating the points he makes. The lighting remains bright and consistent. A white text overlay states: 'and you can use it and re-use it for your hair, beard and touch-ups'. The scene effectively uses visual cues to emphasize the product's reusability and versatility for different hair types and facial hair.
0:32confidence and free offer
This medium shot features the host against a clean white background, still holding the white 'SIMPLER HAIR COLOR' bottle. Behind him and to the right, a large gray banner with the partial word 'FREE' on it is visible, suggesting promotional offers. As he speaks, animated icons appear: a box indicating free shipping and a thumbs-up icon surrounded by five stars, representing positive reviews and satisfaction. A loud crashing sound effect occurs as the banner is revealed, drawing attention. A white text overlay states: 'we're so confident you'll love it that we are offering free shipping and free returns'. The lighting is bright, and the man's expression is enthusiastic and reassuring, aiming to build trust and encourage purchase.
0:37call to action and guarantee
The final shot of the host is a medium shot against the white studio background, with the 'FREE' banner now fully visible behind him on the right. He continues to hold the white 'SIMPLER HAIR COLOR' bottle. He looks directly at the camera, giving a final call to action. A white text overlay at the bottom instructs: 'so give us a try at simplerhaircolor.com and if you don't like it, it's on us'. The lighting is bright and even. The man's expression is welcoming and assures customers of a risk-free purchase. The scene consolidates the sales pitch with a clear directive and a strong guarantee, reinforcing trust.
0:43product in nature call to action
This closing shot is a medium close-up, featuring a hand holding a black product box with the word 'SIMPLER' printed in white capital letters. The box is held horizontally against a lush, vibrant background of dark green fern leaves, creating a stark contrast between the product and nature. The lighting is natural and slightly diffused, giving the green leaves a soft glow while the box remains clearly visible. A prominent white text overlay at the top says: 'Order yours!'. The scene aims to convey a sense of natural beauty and perhaps the 'natural' results of the product, ending with a direct call to action. The dominant colors are the deep greens of the foliage and the black and white of the product box and text.
