0:00hockey stick color change close up The scene opens with a close-up, slightly Dutch-angled shot of a black hockey stick shaft, specifically the 'Vapor Flylite' model, leaning against a white, square-meshed net. The focus is on the upper-mid section of the stick, which features a dynamic color-changing accent. Initially, the accent is a vibrant red, then it seamlessly transitions to a deep purple, followed by a bright orange, and finally a reflective blue, suggesting customization options. The lighting is bright and even, highlighting the sleek, glossy finish of the stick and the texture of the net. A prominent blue rectangular text overlay is centered horizontally, reading 'CUSTOMIZE VAPOR FLYLITE WITH MYBAUER' in white, sans-serif capital letters. The background is softly out of focus, emphasizing the stick and the overlay. The mood is modern and product-focused.
0:03locker room color options This scene displays multiple Bauer Vapor Flylite hockey stick shafts, arranged vertically within what appears to be a wooden locker room cubby. The sticks are presented in a vibrant array of colors, showcasing the '10 COLOR OPTIONS' and '2 CUSTOMIZABLE COLOR ZONES' as indicated by a blue text overlay at the top of the frame. The background consists of various hockey gear in shades of black, blue, and white, such as helmets and pads, neatly stored in the wooden compartments, suggesting an authentic sports environment. As the camera remains static, the sticks rapidly cycle through various colors like black, blue, green, maroon, orange, purple, red, silver, teal, and yellow, each accompanied by small, circular color swatch buttons with corresponding text labels that appear dynamically. The lighting is bright and direct, highlighting the reflective surfaces of the sticks and the organized backdrop of the locker room.
0:08hockey stick flex personalization The scene features several Bauer hockey stick shafts arranged horizontally, slightly angled from top-left to bottom-right, resting on a subtly visible white net or grate surface. Each stick displays dynamic color changes along its shaft, similar to a rainbow gradient effect, flowing from greens and blues to reds and oranges. The 'BAUER' branding is clearly visible repeatedly along the length of each stick in metallic silver lettering, adding a sense of quality and repetition. A blue rectangular text overlay appears at two different times in the center of the frame: first, 'SELECT YOUR BLADE AND FLEX', and then 'PERSONALIZE WITH YOUR NAME AND NUMBER'. The background is uniformly white and slightly out of focus, ensuring the focus remains on the sticks and the text. The lighting is bright and even, casting minimal shadows and emphasizing the vibrant colors and sleek design. The overall aesthetic is clean and product-focused, highlighting customization features.
0:14end card customization call to action The final scene is a static end card featuring a row of vertically aligned Bauer 'Vapor Flylite' hockey stick shafts, set against a stark black background. Each stick shaft showcases the 'FLYLITE' text in a different vibrant, iridescent color, creating a colorful spectrum across the frame, from green to yellow, blue, red, and orange. The 'MY BAUER' logo, a stylized 'M' with a fingerprint graphic and the word 'BAUER', is positioned prominently at the top center. Below the stick shafts, the text 'VAPOR / FLYLITE' is displayed in white, indicating the product line. At the very bottom, a clear call to action is presented in a blue rectangular button with white text: 'CUSTOMIZE NOW'. The lighting is focused and dramatic, making the colorful stick graphics pop against the deep black, creating a sleek and premium product presentation. The overall mood is direct and action-oriented, encouraging user engagement.
